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2010 Spam Filtered World Fv

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How to Deliver eMails in a SPAM Filtered World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Power of eMail ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Value of eMail
[object Object],[object Object]
Blocked eMail ,[object Object],[object Object]
eMail Deliverability Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Poor Deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation is the key to deliverability.
Minimize spam complaints ,[object Object]
Managing Complaints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Abuse Report
Spam Complaints ,[object Object],[object Object],[object Object]
Your Sender Reputation ,[object Object],[object Object],[object Object],[object Object]
Opt in Permission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ISP Monitoring
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Database Development
Maintain & Clean ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your customers The average dealership has less than 2%of its customers’ eMail addresses.
  Increase your dealerships eMail house list count by up to 30%. Average Match Rates
A welcome eMail is sent to your customers introducing online communications to them, and giving them an opportunity to decline receiving any further online communications. Matching Process Your existing customer database is sent to eMail Matching for processing. eMail Matching solution At the completion of the eMail matching Process, the enhanced file is sent back to you. Your file is matched against our permission-based eMail append database. When a match is found, the eMail address is added to your file. eMail Enhancement Enhanced Consumer Database for Marketing
eMail Sign Up
 
Confirm Registrations
Address Book ,[object Object],[object Object]
How to Improve Deliverability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avoid Spammy Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Catchy” vs “Spammy” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Service Coupons You can have an unlimited number of online coupons.
Relevancy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online buying ,[object Object],[object Object]
eMail Adoption Process Attention Recall Acceptance Comprehension Action Builds Awareness Builds Intentions Builds Sales ROI
Online Coupons ,[object Object],[object Object]
HTML eMails ,[object Object],[object Object],[object Object]
HTML eMails
Sample eMail: ,[object Object],[object Object]
 
Benefits of HTML ,[object Object],[object Object],[object Object],[object Object],[object Object]
Frequency ,[object Object],[object Object],[object Object],[object Object],[object Object]
eNewsletters ,[object Object]
Don’t over eMail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Mistake ,[object Object]
What happens when you hit send? ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Worst Case
Authentication Verifies sender’s identity Accreditation Third-party verification of sender’s good habits Certification Tokenized proof of sender’s good reputation
Message Header ,[object Object],[object Object],[object Object],[object Object],[object Object]
Authentication
Sender ID ,[object Object],[object Object],[object Object]
Sender Policy Framework (SPF) ,[object Object],[object Object],[object Object],[object Object]
Domain Key Identified Mail (DKIM) ,[object Object],[object Object],[object Object]
Dedicated IP Address ,[object Object],[object Object],[object Object]
Importance of “From Name” ,[object Object],[object Object],[object Object]
Unsubscribe Link ,[object Object],[object Object],[object Object],[object Object]
Subject Line ,[object Object],[object Object],[object Object]
Subject Line Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subject Line Best Practice ,[object Object],[object Object]
Personalize Subject Lines ,[object Object]
Subject Line Length ,[object Object],[object Object],[object Object],[object Object]
List Hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
List Hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Message Delivery Report
Bounce Reasons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unsubscribe Report
Check List Testing Variable Examples Contact Frequency Last time you contacted the recipient Copy / Message Length, versions of wording, tone/style Creative HTML versus text, different layouts eMail Type Newsletters, product information, sales promotions, new information Landing Pages Driving visitors to different pages, different versions of a landing page List Source eMail registrations, customers (current and lapsed), prospects, third-party Offer % versus dollar value reduction, sweepstakes, white paper versus webinar Personalization Use of name in subject line or message, offers based on demographics Subject Header Tone, style, and personalization of subject Target Segments Demographics, psychographics, behavior, geography
eMail Pre-Flight Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Checklist Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation is Key Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object]

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2010 Spam Filtered World Fv

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Reputation is the key to deliverability.
  • 9.
  • 10.
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18. Your customers The average dealership has less than 2%of its customers’ eMail addresses.
  • 19.   Increase your dealerships eMail house list count by up to 30%. Average Match Rates
  • 20. A welcome eMail is sent to your customers introducing online communications to them, and giving them an opportunity to decline receiving any further online communications. Matching Process Your existing customer database is sent to eMail Matching for processing. eMail Matching solution At the completion of the eMail matching Process, the enhanced file is sent back to you. Your file is matched against our permission-based eMail append database. When a match is found, the eMail address is added to your file. eMail Enhancement Enhanced Consumer Database for Marketing
  • 22.  
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.  
  • 29. Service Coupons You can have an unlimited number of online coupons.
  • 30.
  • 31.
  • 32. eMail Adoption Process Attention Recall Acceptance Comprehension Action Builds Awareness Builds Intentions Builds Sales ROI
  • 33.
  • 34.
  • 36.
  • 37.  
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Authentication Verifies sender’s identity Accreditation Third-party verification of sender’s good habits Certification Tokenized proof of sender’s good reputation
  • 46.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
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  • 60.
  • 62.
  • 64. Check List Testing Variable Examples Contact Frequency Last time you contacted the recipient Copy / Message Length, versions of wording, tone/style Creative HTML versus text, different layouts eMail Type Newsletters, product information, sales promotions, new information Landing Pages Driving visitors to different pages, different versions of a landing page List Source eMail registrations, customers (current and lapsed), prospects, third-party Offer % versus dollar value reduction, sweepstakes, white paper versus webinar Personalization Use of name in subject line or message, offers based on demographics Subject Header Tone, style, and personalization of subject Target Segments Demographics, psychographics, behavior, geography
  • 65.
  • 66.
  • 67.
  • 69.