2. Online and
Social Media
Presented by Lawrence Smith

6. Social Media

7. Social Media … is NOT sales or marketing,
it’s a relationship that builds trust

8. Social Media … loudspeakers not allowed!

9. You don’t own and you
can’t manage social media.
But you can influence the
discussions.

10. INFLUENCE?

15. 750

16. http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/

19. August 2011 - http://searcheverywhere.net/facebook-australia-statistics-august-2011/

25. TIPS FOR MARKETING YOUR BUSINESS ON FACEBOOK
 Create welcome tabs to market yourself and bring your brand
across to Facebook
 Monitor monthly “Likes” and “Unlikes”. Look at when you
are gaining fans; what content might be driving people away
 Familiarise yourself with Facebook’s competition guidelines
and run competitions
 Regularly post content that requires interaction, such as a
question that people can respond to, or an image that people
might ‘like’
 Respond positively to comments on your wall, never try to
hide bad comments by removing users’ posts
 Track your Facebook campaigns in Google Analytics

28. USED FOR …PR

29. USED FOR … SALES

30. USED FOR … HELPDESK/SUPPORT

31. USED FOR … COMMUNICATION

32. USED FOR … All of the above!

34. TIPS FOR MARKETING YOUR BUSINESS ON TWITTER
 Create Twitter lists to follow different types of Tweeters
(journalists, competitors, trade etc)
 Follow businesses that are aligned with your own and
start conversing with them
 Link tweets to relevant pages on your site if it will enrich
the Twitter user experience
 Understand your audience: are they trade
followers, consumers, a mix? Tweet and retweet stuff
your audience is interested in
 Deliver outstanding customer service. Respond!

37. TRIP ADVISOR TIPS
 Verify that Your property details are correct –
description, map etc
 You have uploaded photos and ideally a video
 You have signed up to be notified of reviews
 You have a plan for responding to reviews
 You could add reviews to your site
 You can also ask visitors to review you – on your
site, follow-up email, on their receipt ...
 Finally, you can dispute reviews

38. VIDEO: SOCIAL MEDIA?

42. VIDEO WORKS

56. CONCISE, RELEVANT CONTENT

58. USING KEYWORDS

59. KEYWORDS?

64. YOU CAN’T MANAGE WHAT YOU HAVEN’T
MEASURED

67. BEST MEASURE? SIGNALS OF INTENT

69. • It’s free and very easy to use
• It’s not just about numbers, trends are more
important
• Interpret WHY things are happening
• Think about conversion, not how many
visitors
• Act on the results. Change your website and
behaviour based on the results
Visit: http://www.google.com/analytics
Reference: Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

70. Social Alerts
People ARE talking about you online.
You need to understand how people
view your company and respond to
people talking about your brand.
Your online reputation is at stake!

71. GET ALERT!
http://www.google.com/alerts
http://www.twilert.com

73. Lawrence Smith
Chief Cabbage
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