Recording of Luke Hohmann (Conteneo) presenting at Twin Cities Product Conf 2019.

1. The Post-Agile Future of
People-Powered Collaboration
Luke Hohmann
CEO, Conteneo
luke.Hohmann@conteneo.co @lukehohmann
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2. Agile Adoption
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2003 2008 2013 2017 What’s Next?

3. 3

4. What’s Happening Now? Is it a Trend?
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5. Post-Agile Market Trends
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Design Thinking
Lean Canvas
Business Model
Canvas
Lean Startup Participatory / Beyond
Budgeting

6. What is Scrum?
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7. Scrum is a framework for developing,
delivering, and sustaining complex products.
www.scrumalliance.org/why-scrum/scrum-guide

8. What is a Framework?
Pair Up – 3 minutes
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9. What is a Game?
Pair Up – 3 minutes
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11. A serious game is a game
designed for a primary purpose
other than pure entertainment.

12. Games (frameworks)
are the ideal
people-powered
collaboration tool.

13. Name as many
Frameworks as you can!
3 minutes
Pair up or work at your table
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14. 14
User Story Map
Buy a Feature
Market-Driven Roadmap
Planning Wall
Whole Product
Product Box

15. 15
1958 Ansoff Matrix
https://hbr.org/2015/06/navigating-the-dozens-of-different-strategy-options
2003 / 2006
… what will the future bring?
2010

16. Frameworks:
Tools for Agilists
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17. A framework is a tool that
enables knowledge workers to perform their jobs.
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Prune the Future
Develop product/service roadmaps
Speed Boat / Sail Boat
Conduct scalable retrospectives
Impact-Effort Matrix

18. 18

19. Framework Time Horizons & Frequency
Daily
Sprint
Strategy
Portfolio
Product
Release
Leader
PM
Dev
Team
Years
Quarters to Months
Weeks
Episodic
Continuous
Glue
Tactics
Strategy

20. Frameworks Integrate Time Horizons
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One Product Tree for each product…
Innovation Ambitions for a Company

21. Frameworks Structure Work
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Toolkits Structure (more complex) Work

22. A Taxonomy of Frameworks
Human – Business – Technology
The HBT model is designed to
capture the skills needed to create
extraordinary products and services.
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23. Three Core Areas Organize Frameworks
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Human
Technology Business
Business &
Financial Model,
Strategy
Customers,
Employees,
Partners
Mobile, Web,
Infrastructure

24. 24
Human
Technology Business

25. Some Frameworks That Make Scrum Better
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Human
Technology Business
Empathy
Map
Customer
Journey Map
Prune the
Product Tree
Value
Proposition
Canvas

26. Strategy-Glue-Tactics
Agile Product Development
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27. PM/PO Deliverables
Strategy
Tactics
Glue
Longer term
Holistic
Shorter Term
Focused
Product
Purpose
(Why)
Roadmap
User Story map
Backlog
Release Plan
Business Model
Canvas
Sprint
Lean Canvas
Customer Journey
Map
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Product
Vision

28. PM/PO Deliverables
Strategy
Tactics
Glue
Longer term
Holistic
Shorter Term
Focused
Product
Purpose
(Why)
Roadmap
User Story map
Backlog
Release Plan
Business Model
Canvas
Sprint
Lean Canvas
Customer Journey
Map
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Product
Vision

29. Frameworks/Tools
Strategy
Tactics
Glue
Longer term
Holistic
Shorter Term
Focused
Product
Purpose
(Why)
Roadmap
User Story map
Backlog
Release Plan
Business Model
Canvas
Sprint
Lean Canvas
Customer Journey
Map
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Product
Vision
Prune The Product Tree
Speed Boat
Vision Box
Me and My Shadow
Start Your Day
Buy a Feature
Cover Story

30. Frameworks for Leaders
Leaders face unique challenges and
need special frameworks to meet
these challenges
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31. Examples of Leadership Frameworks
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Johari
Window
Sweet Spot
of Strategy
A framework for building trust.
A framework for identifying
competitive opportunities.
Another framework for identifying
competitive opportunities.
Porters
Strategic
Advantage

32. Our Desire to Solve
Increasingly Complex
Problems Motivates Us to
Invent Tools that Scale
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33. 33

34. 34

35. You can’t “scale”
cross-functional, team-centric,
knowledge-worker collaboration.
You can “scale” teams.
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36. The Post-Agile Future is
Multidimensional Collaboration
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37. What’s Your Goal?
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38. Who?
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Goal
employees
customers
partners
suppliers
…

39. 39
Goal
Who
in-person
online Modality

40. 102 residents – 21 online games – 3,500 chats
2014: San José Participatory Budgeting
How would you spend a ¼ cent sales tax?

41. What did the
San José residents
think about the
online forums?

42. Davide: interesting exercise. i've done it in person at
city hall once before. worked very similarly
Jean: This is better than the in-person game.
Facilitator: What about it did you like more Jean?
Jean: Not noisy, could "hear" everyone. Real-time
updates of the balances. I could keep track of
others values via their bids. No side chatter.
Better focus on task.
Davide: it came down to the facts. no body language,
no prejudices, just ideas and dealing

43. Yes, and...*
*Even when the “and”
conflicts with dogma or
consulting income

44. Goal
Who
How
We also need a space to
collaborate and resources.

45. 45
Each Choice Has More Dimensions

46. Single
Team
Multi
Team
Scale

47. 47
Player Segmentation
Scale
Homogeneous
Heterogeneous

48. 48
Time
Scale
Segmentation
Synchronous
Asynchronous

49. 4949
Business
Goal
Who Plays
Customers
Modality
Multi-Team
Synchronous
Asynchronous
Employees
Single Team
Homogeneous
Heterogeneous

50. What opportunities can
scaling people-powered
collaboration create?
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51. Lean Portfolio
Management
Participatory Budgeting
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52. Buy a Feature/Fund a Project
• 12 to 20 items described in terms of benefits and costs
• 5 to 8 players given limited budget and buy what they want

53. PB Aligns Teams to Leaders
Employee Priorities Key Leadership Team Project
Leadership Impact: Educate to build trust
Business Impact: 3 month reduction in implementation
46 projects
120 employees
5 locations
3 Tournaments
15 Forums

54. Item Name Exec 1 Exec 2 BWIN-G1 BWIN-G2 BWIN-G3 BWIN-G4
Total
Purchased?
Execs?
Extended
Team?
Mobile 1 Yes Yes Yes Yes Yes Yes 6 2 4
Mobile 2 Yes Yes Yes Yes Yes Yes 6 2 4
HTML LB Yes Yes Yes Yes Yes 5 2 3
Poker A Yes Yes Yes Yes 4 2 2
Sports A Yes Yes Yes Yes Yes 5 2 3
Poker B Yes Yes Yes Yes Yes 5 2 3
Casino A Yes Yes Yes Yes Yes 5 2 3
Sports B Yes Yes Yes Yes 4 1 3
Casino B Yes Yes 2 0 2
Casino C 0 0 0
Sports C Yes 1 0 1
Phoenix Phase 1 Yes 1 0 1
Phoenix Phase 2 Yes Yes Yes 3 2 1
Einstein 1b.es Yes Yes 2 1 1
Einstein 1c Yes Yes 2 1 1
Einstein Phase 2 0 0 0
Mobile Games A Yes Yes 2 1 1
API Yes Yes Yes 3 1 2
Games D 0 0 0
Social Yes Yes Yes Yes 4 1 3
Innovation 1 Yes Yes Yes Yes 4 1 3
Innovation 2 Yes Yes Yes Yes 4 0 4
PB Align Leaders to Teams

55. Forums Align Teams to Each Other
Caterina i think sports needs the attention
Markus
following up on haralds proposal to focus on
one sports mobile initiative
Caterina
they are making a lot of money for the company
(and i don't work on sports) :)
Caterina i agree for the sports mobile initiative
Player Caterina Dominic Harald Markus Martin Samanta Totals
Mobile Sports 2 2000 700 500 0 0 800 0 2000
Mobile Ver 2.0 of Poker 1400 200 0 0 1000 200 0 1400
Sports on canvas 2250 0 1500 0 500 250 0 2250
Poker on Canvas 2400 0 0 2400 0 0 0 2400
Phoenix Phase 2 4500 543 1457 0 500 0 2000 4500
Einstein 1c 1300 1300 0 0 0 0 0 1300
Create open integration layer 4000 414 0 422 1000 707 1457 4000

56. Research Confirms Impact
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The Karlsruhe Institute of Technology tested Conteneo’s Innovation Games Platform
versus traditional collaboration methods, i.e. structured meetings.
The results exceeded our most optimistic expectations.

57. San José, CA Participatory Budgeting

58. At regular intervals, the team reflects
on how to become more effective,
then tunes and adjusts its behavior
accordingly.
www.agilemanifesto.org

60. Retrospective Outcomes / Impact
time
Impact/Benefit
Early
Adoption
Team
Maturation
Organizational
Limits
Why
Bother?

61. Retrospective Outcomes / Impact
time
Impact/Benefit
Early
Adoption
Team
Maturation
Organizational
Limits
If you’re going to “Scale” Agile then you
need to “Scale” Retrospectives!
Enterprise!

63. Enterprise
Opportunities
“The Soup”
42 Scrum Teams (350 People)
Speed Boat Retrospective
Teams are
Cooking!
Red == anchor
Green == propeller

64. Our Purpose
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We believe that collaborating teams are the
world’s best hope for solving the problems we face.
We believe the right frameworks
dramatically improve collaboration outcomes.
We’re building the platforms
these teams need to succeed.

65. Luke Hohmann
Founder & CEO, Conteneo, Inc.
1296 Kifer Rd., Suite 601
Sunnyvale, CA 94086
mobile: (408) 529-0319
luke.hohmann@conteneo.co
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