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From Project to Product: Unlocking Product Agility

Download the associated Webinar on Demand: https://www.cprime.com/resource/webinars/from-project-to-product-unlocking-product-agility/

Adherence to time, budget, and scope has been the gold standard measure of project success since the beginning of time. Most of the time we are super happy if we even get two of those! Now, as the digital world shifts from thinking in fixed-time period projects to ongoing product efforts with associated teams, markets, and horizons, adherence to time, budget, and scope has little do with the actual success of an initiative.

In this talk, Anne Steiner, VP of Product and Technology at Cprime, talks about the challenges and advantages companies and teams unlock when they apply product thinking over project thinking. We’ll explore topics like team formation, budgeting and planning, and reducing cycle times in order to fuel continuous product learning. You’ll be challenged to think beyond traditional project management norms and to elevate the delivery of value as the gold standard for success.

This event was part of Agile 20 Reflect Festival, a global community-led agile event.

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From Project to Product: Unlocking Product Agility

  1. 1. ©2021 Cprime, Inc. All rights reserved and no copying without express written permission. WWW.CPRIME.COM | 877.753.2760
  2. 2. WWW.CPRIME.COM | 877.753.2760 FROM PROJECT TO PRODUCT Unlocking Product Agility 02/23/2021 | Anne Steiner | Vice President of Product & Technology
  3. 3. Welcome to the Biggest Global Agile Festival ever! Over 600 Events worldwide in February 2021 www.agile20reflect.org Twitter #MyAgile20Reflect
  4. 4. The Agile20Reflect Festival has been made possible entirely by volunteers, and funded by generous donations from the community to keep this non- commercial. You are welcome to make a donation here: Agile20Reflect.org https://au.gofundme.com/f/agile-20-reflection-festival-foundation All events agree to adhere to our Code of Conduct (CoC) and are open and safe. https://agile20reflect.org/home/community-policy/
  5. 5. The festival is now open We cover a diverse range of subjects across the festival. Do check out agile20reflect.org to access the entire event program and sign-up for sessions that appeal to you!
  6. 6. 6 ABOUT ME • 10 years as an FE Developer • 7 years as a Product Manager / PO • 5+ years as a Leader, Coach, and Executive • VP of Product & Technology at Cprime INTROS
  7. 7. 7 AGENDA 01 FROM PROJECT TO PRODUCT 02 PROCESS AND APPROACH 03 PLANNING AND PRODUCT 04 PEOPLE AND TEAMS 05 TAKE AWAY’S AND NEXT STEPS
  8. 8. 8 A project is a temporary endeavor undertaken to create a unique product or service. A product is the thing that you build (or the service you provide) that impacts people.
  9. 9. 9 FROM PROJECT TO PRODUCT Project Vs. - Outputs - Time, scope, budget - Abstract (work management) - Predictive - Has a finish - Investments promise ROI Product - Outcomes - Continuous value - Concrete (actual thing) - Adaptive - Ongoing - Value-drives investment Plan Driven Value & Quality Driven Cost Schedule Scope (Rqt’s) Cost Schedule Scope (OKR’s) Fix cost and schedule; float the scope Fix the scope; float the cost and schedule PROJECT The plan drives cost & schedule estimates. PRODUCT The vision drives outcome- based roadmaps. TRANSITIONING FROM MEASURING EFFORT AND OUTPUT TO OUTCOMES AND VALUE DELIVERED
  10. 10. 10 10 PROCESS AND APPROACH From Project to Product
  11. 11. 11 TRADITIONAL VS AGILE Traditional Requirements With Iterative Delivery Traditional Process R D B T G ($) G ($) TIME R D E T G ($) G ($) TIME DBT DBT DBT DBT
  12. 12. 12 PRODUCT AGILITY G ($) G ($) Ideas 1 2 3 . . . Questions to answer Roadmap / Backlog
  13. 13. 13 TECH: DevOps & Technical Agility AGILE: Blended Discovery & Delivery PRODUCT: Product Strategy & Early Discovery ? PRODUCT LEARNING SCRUM
  14. 14. 14 “BIG ROCK” CHALLENGES FUNDING SEPARATION OF BUSINESS & IT ROLE OF PMO PRODUCT MANAGEMENT TEAM ALIGNMENT AND MORE…
  15. 15. 15 15 PLANNING AND PRODUCT From Project to Product
  16. 16. 16 FROM PROJECT TO PRODUCT Strategy → Projects → Milestones → Tasks Strategy → Roadmaps → Journeys → Stories DREAM DREAM Project Project Project Task Task Task . . . Task Task Task . . . Task Task Task . . . Roadmap Product Story Journeys & Stories
  17. 17. 17 FROM PROJECT-BASED ROADMAPS Q1 Q2 Q3 Q4 After Q4 Big Project 1 Big Project 2 Big Project 3 Big Project 4 Big Project 5 Work
  18. 18. 18 FROM FEATURE-BASED ROADMAPS Q1 Q2 Q3 Q4 After Q4 • Feature 1 • Feature 2 • Feature 3 • Tech feature 1 • Tech Feature 2 • Tech feature 3 • Feature 4 • Feature 5 • Feature 6 • Tech feature 4 • Tech Feature 5 • Tech feature 6 • Feature 7 • Feature 8 • Feature 9 • Tech feature 7 • Tech Feature 8 • Tech feature 9 • Feature 10 • Feature 11 • Feature 12 • Tech feature 10 • Tech Feature 11 • Tech feature 12 • Feature • Feature • Feature • Feature • Feature • Feature • Feature • Feature • Feature • Feature • Feature • Feature • Feature Product Capabilities
  19. 19. 19 TO OUTCOME-DRIVEN ROADMAPS Q1 ● Enhance resiliency of the purchasing app ● Increase automated test coverage to 40-50% ● Introduce 4-5 “chaos” tests ● Automate PR process within CI/CD pipeline Q2 ● Increase new user registrations by 20% ● Reduce fall off during registration process by 25% ● Allow standard registration in less than 7 clicks ● Automate 2 of the steps that today require manual input ● Remove rqmt to supply credit card at registration Q3 ● Convert 30% of new registrants to purchasers ● Reduce time on task for purchase flow to <30 seconds ● Offer discount for first-time purchasers ● Reduce errors in credit card processing to less than 1% of tries Q4 ● Increase average purchase amount by 20% ● Propose purchase ideas based on similar user behavior ● Propose complimentary product based on purchase selection and similar user behavior ● Add item to cart in one-click AFTER Q4 ● Outcome ● Outcome ● Outcome ● Outcome Impact
  20. 20. 20 HOW DO YOU BRING IDEAS TO LIFE? PRODUCT IDEAS PRODUCT CHOICES Collaborative Framing Pragmatic Personas Story Mapping User Interviews Market Research Customer Journeys Story Splitting Validation Measures Story Writing Prototyping
  21. 21. 21 EARLY DISCOVERY
  22. 22. 22 WE “OWN” THE “WHOLE” PRODUCT Whole Product Ownership Tech, infrastructure, and product foundation New, cool stuff
  23. 23. 23 PRODUCT HORIZONS ARE ABOUT THE IMPACT Strategy → Projects → Milestones → Tasks Strategy → Roadmaps → Journeys → Stories DREAM DREAM Project Project Project Task Task Task . . . Task Task Task . . . Task Task Task . . . Roadmap Product Story Journeys & Stories Work Impact
  24. 24. 24 MEASURING ACROSS DIFFERENT DIMENSIONS RESILIENCE PROGRESS IMPACT • Velocity • Amount of “done” work • Lead Time • Deployments/week • Mean Time Between Failures • Mean Time to Recovery • SQALE Code Quality • Code Coverage Through Tests • # of Support Tickets Logged • Conversion Rate • New Monthly Recurring Revenue • Life-Time Value • Churn, NPS, CSAT
  25. 25. 25 18+ IMPACT METRICS Leading Indicators • Monthly Unique Visits • Organic Traffic vs. Paid Traffic • Conversion Rate to Customer • Number of Support Tickets Created • First Response Time • Time to Close Support Ticket • Active Users • Customer Time to Value • Marketing Qualified Lead (MQL) • Sales Accepted Lead (SAL) Lagging Indicators • New Monthly Recurring Revenue (MRR) • Add-on Monthly Recurring Revenue • Total New Monthly Recurring Revenue • Total Annual Recurring Revenue (ARR) • Annual Contract Value (ACV) • Lifetime Value (LTV) • Customer Acquisition Cost (CAC) • Churn • NPS/CSAT
  26. 26. 26 26 PEOPLE AND TEAMS From Project to Product
  27. 27. 27 FUNDING BY TEAMS ALLOWS FOR PERSISTENT TEAMS BRINGING PEOPLE TO THE WORK BRINGING WORK TO THE TEAMS TEAM TEAM Backlog Backlog Project 1 Project 2 Project 3
  28. 28. 28 BLEND DISCOVERY AND DELIVERY WITHIN THE TEAM Discovery • What problems do customers have? • What value can we create for them? • In what order should we create that value? • Did we build the right thing? Delivery • How will we build it? • How much can we build? • Did we build it the right way? Product Team
  29. 29. 29 29 IN THE END From Project to Product
  30. 30. 30 • Frequent delivery of whole value • Building the right thing, the right way • Collaboratively learning & improving • Balancing evidence and intuition • Producing what people need • Not burning people out SUCCESS IS...
  31. 31. 31 OTHER RELATED RESOURCES • “Project to Product: Building the Right Thing in the Right Way”
  32. 32. 32 www.cprime.com/learning Promo code: PNT21
  33. 33. 33 WWW.CPRIME.COM | 877.753.2760 LEARN@CPRIME.COM | (877) 753-2760 | WWW.CPRIME.COM Coaching and Leading Product Agility Anne Steiner anne.steiner@cprime.com linkedin.com/in/annesteiner @annesteiner7
  34. 34. QUESTIONS? WWW.CPRIME.COM | 877.753.2760 QUESTIONS? WWW.CPRIME.COM | 877.753.2760
  35. 35. QUESTIONS? WWW.CPRIME.COM | 877.753.2760 THANK YOU WWW.CPRIME.COM | 877.753.2760

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