1. Submit Individual Sections Development Exercise # 2 (Due Week 4):
1.INFORMATION RESEARCHER – Person #1
A. What are the major points in the articles you see above?
How to design and write a basic brochure.
B. Why is this article important? Write 5 major points in the article that are important. Write in your
own words.
*It comes to be able to build up one's clientele.
*The mistake that you had though of up to now can be corrected.
*You know strengths and weaknesses of brochure.
*You get a clear understanding of how to use the finished product.
*It knows the writing of a basic brochure.
C. Explain 5 reasons why one should read the above article when preparing to design an important
business brochure on any topic? Write in your own words.
*Because it becomes easy to obtain the customer by describing the certainty clearly.
*When it makes mistake in writing, the person doesn't gather.
*You understand what you should write.
*A necessary content is not forgotten to write.
*The writing not done is understood.
D. Write a paragraph explaining the common guidelines that you find in the article above. Write in
your own words.
You get much competitive information as you can. If you present a logical argument in your brochure
,you have a problem. The ragged edge gives the eyes variety and a break from the monotony of
justified type. Use ragged right whenever possible. Don't use more than nine lines of type per
paragraph.

2. Submit Individual Sections Development Exercise # 2 (Due Week 4):
2. CONTENT ORGANIZER - Person # 2
A.Explain the overall idea for designing a technical brochure as is mentioned in the article above. (50
words minimum)
Read by whoever, the pamphlet should be comprehensible. And, it should be the one that attracts
attention even if it sees from a long distance. Moreover, it should be a copy that remains in the
impression of the person who read it. The picture and the photograph remain further more in the mind.
B. Talk about a brochure that you want to prepare. Explain at least 10 major points you will include in
this brochure of your choice. What will be the purpose of the brochure?. Write in your own words.
Brochure to sell cellular phone
1,About the fundamental motion
2,Telephone call function
3,Function of mail
4,Function of the Internet
5,About security
6,Price plan
7,Kind of design of carrying
8,Other tools
9,About the pay service
10,Feature of this product
C. Write five sentences explaining how a company should approach the design of a technical brochure.
First of all, it thinks about the copy it sees glancing and with an interesting impact. And, the cover
should be comprehensible, that is, even see from a long distance. As for sentences, a comprehensible,
simple, persuasive one is good.However, I will prepare the more detailed one because there is a person
who wants to learn the special thing depressed by one step, too. I think that the photograph and the
picture are put or the brochure becomes better.
D. Write down five sentences explaining how a technical brochure should be different from a tourism-
related brochure.Write in your own words.
As for the tourism-related brochure , the explanation of the provinces is written. However, the technical
brochure is in detail about the product and is a certain one. It is necessary to write whether the state
improves like any with it. And, it should be a persuasive writing like the advantage etc of the product.
It is necessary to write clearly and easily like the function etc.

3. Submit Individual Sections Development Exercise # 2 (Due Week 4):
3. PLAN DEVELOPER - Person # 3 (Use IHMC software Download Instructions)
A. Develop a short concept map using the Concept Mapping software based on the article you see
above.
http://www.slideshare.net/s1170131/week4-cmap
B. Develop a short concept map explaining how the following website works.
http://www.slideshare.net/s1170131/week4-cmap-b
C. Write down the definition of 5 major key words that are used in the
concept map.
*Headline: It is concise and short.Keep headlines to seventeen words or
less.
*Subhead:The content that catches the interest of the person who reads.
*Transition:Subhead transitions between the headline and body of the text.
*Creative:Headlines should be horizontal.
*Forms of writing:We have to use upper and lower case for easier
readability.
D. Write down three major questions that might explain the major argument or
information in the the article you see above.
1.Does the headline have a benefit that will help me or solve my problem?
2.Does the headline create a thought process in the reader?
3.How is the question of the person who reads solved?