1. unit 1: Designing a Logo unit 2: Business Documents unit 1: Designing a Logo unit 2: Business Documents unit 3: Spreadsheets unit 4: Using the Internet unit 5: Page Design unit 6: Poster & Advert Design unit 7: Databases unit 8: Multimedia after Christmas: MAJOR PROJECT unit 3: Spreadsheets unit 4: Using the Internet unit 5: Page Design unit 6: Poster & Advert Design
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3. background (plain but important!) smallprint title company name/logo offer price Photo of product graphics create discover recreate Highlight all of the different elements that make up this advert… … and what is NOT on it that might be on other adverts background image information slogan
7. (Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? people read a national newspaper every week 37 million 84% adults read a national newspaper at least once every month 77% … once every week increase in sales following TV and newspaper adverts for Philadelphia 26%
8. (Source: NRS Jul07-Jun08) Why bother advertising in a newspaper (or magazine)? How does this affect the success of adverts in newspapers? average time weekday newspaper read for 40 minutes average time Saturday newspaper read for 57 minutes average time Sunday newspaper read for 61 minutes
9. Page Layout Grids Everything on the page should line up with something else. grids
13. Digital camera 35mm camera Photo editing software Can you explain this diagram? Is the new way better? memory card batteries Ink cartridge photo paper film
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15. Understanding kilo = 1,000 (k) (1 thousand) Often, digital cameras are marketed on how many pixels they can make up their photos out of. However, you may not need all those pixels. You could set your camera to take photos at a lower megapixel setting. Even 1 megapixel may be enough for some uses. Every time a digital camera takes a photo, it creates a picture made up of many pixels. mega = 1,000,000 (M) (1 million) Most digital cameras can take photos made up of millions of pixels. For this reason they use the term ‘ megapixel ’ meaning 1 million pixels. For example, the camera above can take photos up to 7 megapixels (7 million pixels). Canon EOS 10 megapixels £300 All bitmap images are made up of pixels Your monitor can display around 1000 pixels across its width 1164 x 931 pixels = 1,083,684 pixels = 1 megapixel 2048 x 1536 pixels = 3,145,728 pixels = 3 megapixels Pentax Optio 7 megapixels £120 mega pixels Pixels are tiny, square blocks that are usually too small to be seen, giving the illusion of a detailed picture.
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17. Understanding pixels 998,784 pixels in total ~ 1 million pixels Monitor screen Photo from a digital camera 1024 pixels 768 pixels 1224 pixels 816 pixels 1 megapixel 1224 x 816
20. Heinz 'Ketchup' (2007) Heinz Ketchup was under serious threat. A competitive ketchup product contained more tomatoes. This advert focused on quality over quantity of tomatoes, emphasising that Heinz grow their own. Heinz reported an 11.2% increase in value sales.
26. Background plain Consistent style Use of white space Enhanced photo Catchy slogan Readable text Title bold/stands out Score Teacher /5 Score Peer /5 Score Self /5 Criteria
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