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How important are
your employees,
really?
Ben Yoskovitz!
@byosko!
byosko@gmail.com!http://www.flickr.com/photos/ericfarkas/...
“I’ve never had a hard
time hiring great people!”
– said no one ever
HR is one step above janitorial staff
http://www.flickr.com/photos/fxp/2333755312/!
HR people are NOT recruiters
http://www.flickr.com/photos/st3f4n/3493855156/!
Recruiting = sales
http://www.flickr.com/photos/vermazeren/6283638731/!
Recruiting is top down
Founder of
Tesla &
Space X!
Always Be Recruiting (ya, right!)
Most companies are meh.
http://www.flickr.com/photos/tai_mcqueen/1854692822/!
So how do you hire
great people?
It takes a LOT of work
http://www.flickr.com/photos/reallyboring/5203357138/!
Few companies bother
putting the work in.
“Asses in seats” is not a
recruitment strategy
http://www.flickr.com/photos/mybloodyself/2189659383/!
✓ They want to be challenged
✓ They want to work on interesting things
✓ They want to learn
✓ They want to work with equal...
http://www.flickr.com/photos/68751915@N05/6551534889/!
They want
to be
paid well
Brain drain happens.
http://www.flickr.com/photos/sinistraeliberta/3681513185/!
You stop it by
building
great companies.
7 Steps to
Building a
Recruiting Engine
That Works
http://www.flickr.com/photos/50191917@N06/4604110691/!
Recruiting = Finding the
Right People at the
Right Time
#1: Build a great career site
✓ A boring list of jobs isn’t
enough
✓ You need a story people
care about
✓ You need to sell...
#2: Do your homework
✓ Make a list of every relevant
company
✓ Then make a list of every
relevant employee at those
compan...
#3: Build your network
✓ Engage online & offline
✓ Identify community
leaders and connect with
them (in universities too!)
...
#4: Hunting (Part 1)
OK, you’ve got a job to fill, now what?
✓ You should have a few candidates in mind
right away
✓ Levera...
#5: Hunting (Part 2)
✓ Personalized messages
✓ Be relevant
✓ Focus on what matters to
them (not you)
✓ Keep the messages s...
#6: Build an interview process
1. Prescreen!
2. “Get to know
you” interview!
3. Tech interview!
4. Build an app!
5. App re...
#7: Rinse and repeat
http://www.flickr.com/photos/br5ad/8098870211/!
✓ Constantly build your network
✓ Constantly promote y...
Hire slow, fire fast?
NO!
Hire fast, fire fast.
THANK YOU!
Reach me here:
•  byosko@gmail.com
•  http://instigatorblog.com
•  http://twitter.com/byosko
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7 Steps to Building a Recruiting Engine that Works

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Here are a number of hard lessons learned working in the HR/recruitment space (having founded a startup), and spending 15+ years hiring people.

Veröffentlicht in: Business, Technologie
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7 Steps to Building a Recruiting Engine that Works

  1. 1. How important are your employees, really? Ben Yoskovitz! @byosko! byosko@gmail.com!http://www.flickr.com/photos/ericfarkas/5574078680/!
  2. 2. “I’ve never had a hard time hiring great people!” – said no one ever
  3. 3. HR is one step above janitorial staff http://www.flickr.com/photos/fxp/2333755312/!
  4. 4. HR people are NOT recruiters http://www.flickr.com/photos/st3f4n/3493855156/!
  5. 5. Recruiting = sales http://www.flickr.com/photos/vermazeren/6283638731/!
  6. 6. Recruiting is top down Founder of Tesla & Space X!
  7. 7. Always Be Recruiting (ya, right!)
  8. 8. Most companies are meh. http://www.flickr.com/photos/tai_mcqueen/1854692822/!
  9. 9. So how do you hire great people?
  10. 10. It takes a LOT of work http://www.flickr.com/photos/reallyboring/5203357138/!
  11. 11. Few companies bother putting the work in.
  12. 12. “Asses in seats” is not a recruitment strategy http://www.flickr.com/photos/mybloodyself/2189659383/!
  13. 13. ✓ They want to be challenged ✓ They want to work on interesting things ✓ They want to learn ✓ They want to work with equally talented people ✓ They want to be treated with respect ✓ They want to be listened to ✓ They want to know what’s going on ✓ They want to be recognized for their work ✓ They want perks that make their lives easier What do the best people want?
  14. 14. http://www.flickr.com/photos/68751915@N05/6551534889/! They want to be paid well
  15. 15. Brain drain happens. http://www.flickr.com/photos/sinistraeliberta/3681513185/! You stop it by building great companies.
  16. 16. 7 Steps to Building a Recruiting Engine That Works http://www.flickr.com/photos/50191917@N06/4604110691/!
  17. 17. Recruiting = Finding the Right People at the Right Time
  18. 18. #1: Build a great career site ✓ A boring list of jobs isn’t enough ✓ You need a story people care about ✓ You need to sell it ✓ You need a “home base” to point people to
  19. 19. #2: Do your homework ✓ Make a list of every relevant company ✓ Then make a list of every relevant employee at those companies ✓ Use every tool you can (FB, LinkedIn, Twitter, GitHub, news sites, etc.) ✓ Think of this like your CRM for recruiting
  20. 20. #3: Build your network ✓ Engage online & offline ✓ Identify community leaders and connect with them (in universities too!) ✓ Participate and lead ✓ This is a long-term investment ✓ You want to know what’s going on with everyone all the time http://tacticshr.com
  21. 21. #4: Hunting (Part 1) OK, you’ve got a job to fill, now what? ✓ You should have a few candidates in mind right away ✓ Leverage employee referrals (they love working there after all, right???) ✓ Promote like crazy into the community (you’ve built the reputation & brand, now use it!)
  22. 22. #5: Hunting (Part 2) ✓ Personalized messages ✓ Be relevant ✓ Focus on what matters to them (not you) ✓ Keep the messages short
  23. 23. #6: Build an interview process 1. Prescreen! 2. “Get to know you” interview! 3. Tech interview! 4. Build an app! 5. App review! 6. Final interview! ✓ More extensive is almost always better ✓ Don’t skip steps ✓ Don’t lower your standards ✓ Include a practical component ✓ Have candidates speak with multiple people
  24. 24. #7: Rinse and repeat http://www.flickr.com/photos/br5ad/8098870211/! ✓ Constantly build your network ✓ Constantly promote your brand ✓ Constantly connect ✓ Constantly track ✓ Constantly refine the process
  25. 25. Hire slow, fire fast? NO! Hire fast, fire fast.
  26. 26. THANK YOU! Reach me here: •  byosko@gmail.com •  http://instigatorblog.com •  http://twitter.com/byosko

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