SlideShare ist ein Scribd-Unternehmen logo
1 von 10
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
田中良和 (Yoshikazu Tanaka) IPO(GEE), 2008-12-17,  东京证券交易所创业板  IPO  市值  12.5 亿美元 , Mixi 9.5 亿美元  KDDI 7.6% 2004-02 Gree & Mixi, 2004-01 Orkut 2008-10 Gree 716 万 , Mixi 1500 万 Gree 16-30( 年龄 ) Gree mobile only, Mixi internet+mobile Gree 830 亿 / 月  PV, 98% mobile Gree 81 人 ( 雇员 )
基础 产品与服务 顾客 财务 成本 收入 Gree 的核心能力表现在它对进入市场时机的把握 (2004-02) 、用户细分的准确 (16-30 mobile) 和合作伙伴的选择 (KDDI, 3G 用户比例最高的 Mobile 运营商 ) 。 Casual Flash Game  和  Avatar 产品群 ( 付费 ) 为 Gree 带来了源源不断地收入。 2009-06 预计达到 3860 万美元利润。 时机、用户细分 KDDI 虚拟身份 识别供需 SNS, flash  游戏 ,Avatar 用户细分 移动终端 电视广告 16-30 岁 手机用户
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobagetown/DeNa 手机领域竞争 Mixi mobile 的竞争 运营商加盟,背后有 vodafone
基础 产品与服务 顾客 财务 成本 收入 这是一道填空题,想象的空间很 大 合作伙伴 :  中国移动 ?  中国电信 ? 推广渠道 : Sina.com or Focus Media( 楼宇 ) 服务与产品 :  新闻、音乐、视频、博客、相册、播客、论坛、 SNS 核心竞争力 :  内容、渠道 用户细分 :  年龄、收入、性别、教育程度、行为习惯 用户细分
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Empfohlen

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Development of Gree

  • 1.
  • 2.
  • 3. 田中良和 (Yoshikazu Tanaka) IPO(GEE), 2008-12-17, 东京证券交易所创业板 IPO 市值 12.5 亿美元 , Mixi 9.5 亿美元 KDDI 7.6% 2004-02 Gree & Mixi, 2004-01 Orkut 2008-10 Gree 716 万 , Mixi 1500 万 Gree 16-30( 年龄 ) Gree mobile only, Mixi internet+mobile Gree 830 亿 / 月 PV, 98% mobile Gree 81 人 ( 雇员 )
  • 4. 基础 产品与服务 顾客 财务 成本 收入 Gree 的核心能力表现在它对进入市场时机的把握 (2004-02) 、用户细分的准确 (16-30 mobile) 和合作伙伴的选择 (KDDI, 3G 用户比例最高的 Mobile 运营商 ) 。 Casual Flash Game 和 Avatar 产品群 ( 付费 ) 为 Gree 带来了源源不断地收入。 2009-06 预计达到 3860 万美元利润。 时机、用户细分 KDDI 虚拟身份 识别供需 SNS, flash 游戏 ,Avatar 用户细分 移动终端 电视广告 16-30 岁 手机用户
  • 5.
  • 6.
  • 7. Mobagetown/DeNa 手机领域竞争 Mixi mobile 的竞争 运营商加盟,背后有 vodafone
  • 8. 基础 产品与服务 顾客 财务 成本 收入 这是一道填空题,想象的空间很 大 合作伙伴 : 中国移动 ? 中国电信 ? 推广渠道 : Sina.com or Focus Media( 楼宇 ) 服务与产品 : 新闻、音乐、视频、博客、相册、播客、论坛、 SNS 核心竞争力 : 内容、渠道 用户细分 : 年龄、收入、性别、教育程度、行为习惯 用户细分
  • 9.
  • 10.