1. 10 Email Marketing Tips
For Your Local Business
Presented by: Brian Wilson
860-729-6329
info@bwwsolutions.com
http://bwwsolutions.com

2. Tip #1
Build a List of Targeted Customers
 TARGET your list based on the
type of product or service you
want to sell
 Ask current customers to join
your email list
 Add a call-to-action to ALL
marketing materials telling
everyone to join your email list

3. Tip #2
Don’t Spam and Avoid Being Too Salesy
 Do not hit your list with emails every
single day
 Will result in unsubscribes
 Create a nice mixture of promotional
offers, entertainment, and
information-sharing – not ALL sales

4. Tip #3
Be Personal in Your Emails
 Email is your chance to “connect”
with subscribers on a personal level
 Speak to “one” person instead of
many people
 Email is a great two-way
communication tool

5. Tip #4
Decide on the Best Time to Send Your Emails
 Depending on the type of business
you have, your emails will get a better
response on certain days and times
 Test and track to figure out what is
working well and keep doing it

6. Tip #5
Pay Special Attention to Your Subject Lines
 Subject lines are the most important
factors in the success of your emails –
it’s the first thing they see
 It has to be enticing enough for them
to open it
 Catchy, yet professional lines are best

7. Tip #6
Integrate Emails With Other Marketing
 Email is powerful when combined
with other marketing methods
 Always direct online followers to your
email opt-in form
 When sending emails, always ask
subscribers to “Like” your Facebook
page and to “Follow” you on Twitter

8. Tip #7
Make it Easy for Them to Unsubscribe
 If people have problems
unsubscribing, they could flag your
email as spam
 Make sure the unsubscribe link is in
every message and is easy to see

9. Tip #8
Keep Your Emails Short and Simple
 People today are short on time, so
keep your emails short
 When it comes to emailing, “less” is
“more”
 Highlight your important points and
use trigger words for best results

10. Tip #9
Always Send Test Emails First
 Send a test email to yourself
BEFORE sending to your list
 This way, you can view it from the
subscribers’ point of view
 Have a chance to fix any errors or
formatting issues

11. Tip #10
Measure and Track Results
 Measuring and Tracking is the only
way to ensure success
 You will be able to find the best
messages, the right design, and the
right call-to-actions that generate the
highest response

12. If you would like more information about Email Marketing, contact me at 860-729-
6329 for a FREE Consultation
Brian Wilson
860-729-6329
info@bwwsolutions.com
http://bwwsolutions.com