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10 Reputation
Management Tips for
 Your Local Business




      Presented by: Brian Wilson
            860-729-6329
       info@bwwsolutions.com
  http://easyreputationchecker.com
Google Yourself

        Google your business name to
         find out what is being said
         about your business online

        The only way to manage it is
         to “know” about it
Answer Negative Reviews

          Do not ignore negative comments

          Be proactive and talk to the person
           who wrote the review to see how
           you can fix the problem

          This shows the public that you care
Start Blogging

   Blog posts help push down
    negative reviews and get them
    off of page one

   The more you blog, the faster
    your blog posts will fill up the
    search engine results
Distribute Press Releases

            Publish press releases on a
             regular basis to keep a steady
             stream of fresh, positive
             content on the web about your
             business

            Press releases can also push
             down negative customer
             reviews in the search engine
             results
Get Social

      Google places a lot of
       quality on social media
       sites – the more social
       media profiles you have,
       the better

      Ask your happy social
       media followers/customers
       to leave reviews for your
       company
Join Industry Specific Forums

            Find forums related to your industry
             and join them

            Become active on these forums and
             always have your business link in
             your signature if allowed

            Frequently offer insight and advice
             about your industry; become the
             authority in your local area
Practice Search Engine Optimization

               Make sure your website and other
                web properties are fully optimized

               Be sure to use the right keywords

               Good for more exposure and for
                building a strong reputation in terms
                of relevance and importance
Think Before You Speak Online


           Once you poste information on the
            web, it is out there and can’t be
            taken back so post carefully

           Can what you’re about to say HURT
            your business? If so, don’t say it
Use Photos Online and Optimize Them

                People like to see who they’re
                 doing business with so the more
                 photos the better

                Have photos of yourself, your
                 business, your employees, and
                 your products posted online

                Use keywords to name your
                 photos so they rank in the search
                 engines
Buy Domains with Your
Business Name in Them
        Once you purchase these domains,
         put up smaller sites related to your
         business

        Sites should rank easily due to your
         business name being in them

        These sites will help push down any
         negative customer reviews in the
         search engines
If you would like more information about reputation
           management, contact me at
       860-729-6329 for a FREE Consultation




                     Brian Wilson
                    860-729-6329
               info@bwwsolutions.com
          http://easyreputationchecker.com

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CT Reputation Management Presentation

  • 1. 10 Reputation Management Tips for Your Local Business Presented by: Brian Wilson 860-729-6329 info@bwwsolutions.com http://easyreputationchecker.com
  • 2. Google Yourself  Google your business name to find out what is being said about your business online  The only way to manage it is to “know” about it
  • 3. Answer Negative Reviews  Do not ignore negative comments  Be proactive and talk to the person who wrote the review to see how you can fix the problem  This shows the public that you care
  • 4. Start Blogging  Blog posts help push down negative reviews and get them off of page one  The more you blog, the faster your blog posts will fill up the search engine results
  • 5. Distribute Press Releases  Publish press releases on a regular basis to keep a steady stream of fresh, positive content on the web about your business  Press releases can also push down negative customer reviews in the search engine results
  • 6. Get Social  Google places a lot of quality on social media sites – the more social media profiles you have, the better  Ask your happy social media followers/customers to leave reviews for your company
  • 7. Join Industry Specific Forums  Find forums related to your industry and join them  Become active on these forums and always have your business link in your signature if allowed  Frequently offer insight and advice about your industry; become the authority in your local area
  • 8. Practice Search Engine Optimization  Make sure your website and other web properties are fully optimized  Be sure to use the right keywords  Good for more exposure and for building a strong reputation in terms of relevance and importance
  • 9. Think Before You Speak Online  Once you poste information on the web, it is out there and can’t be taken back so post carefully  Can what you’re about to say HURT your business? If so, don’t say it
  • 10. Use Photos Online and Optimize Them  People like to see who they’re doing business with so the more photos the better  Have photos of yourself, your business, your employees, and your products posted online  Use keywords to name your photos so they rank in the search engines
  • 11. Buy Domains with Your Business Name in Them  Once you purchase these domains, put up smaller sites related to your business  Sites should rank easily due to your business name being in them  These sites will help push down any negative customer reviews in the search engines
  • 12. If you would like more information about reputation management, contact me at 860-729-6329 for a FREE Consultation Brian Wilson 860-729-6329 info@bwwsolutions.com http://easyreputationchecker.com