3 KEY DIGITAL MARKETING TRENDS BUSINESSES CAN'T IGNORE
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3 KEY DIGITAL MARKETING TRENDS BUSINESSES CAN'T IGNORE
- 1. “IT’S WORTH A GOOGLE” 3 KEY DIGITAL MARKETING TRENDS BUSINESSES CAN’T AFFORD TO IGNORE
- 2. It’s Worth a Google!
- 4. 200 Google Panda/Penguin Updates- ©2012 RAM. All rights reserved.
- 5. 2013 Trends 1 3 Social Search – Mobile – The New SEO Hijack Traffic 2 Facebook Envy
- 7. So Many Social Networks ©2012 RAM. All rights reserved.
- 8. Google+
- 10. Facebook Envy
- 11. Facebook Envy
- 12. 80% of fans Did you know will NEVER visit back a page once they’ve ‘liked’ you
- 13. Do You Engage? It’s more about engagement… Average number of fans that see a post Average number of fans that interact 16% 6%
- 15. Weight Watchers ! Weight Watchers is posting questions on their page that is helping to increase their score on Facebook
- 16. Build Engagement 1. Use Pictures (or videos) – have higher engagement (180%) 2. Keep posts short (100 characters or less) 3. Post at ideal time for your fans • Time 1:00 pm – 4:00 pm • Thurs-Friday engagement highest 4. At the end of posts – ask users to like or comment on the status 5. Ask questions. Use the poll feature. 6. Have fun. Post pictures and ask fans to leave the best caption. Anything that will get users to participate 7. Pin your interesting posts.
- 17. Mobile Hijacking Your Competitor’s Traffic
- 19. ©2012 RAM. All rights reserved.
- 20. Mobile Less than 1% of all the websites online are Mobile Friendly
- 21. Let’s Recap ©2012 RAM. All rights reserved.
- 22. 2013 Trends 1 3 Social Search – Mobile – The New SEO Hijack Traffic 2 Facebook Envy
- 24. A Look Back… April 24, 2012 - Penguin Update •Google targetting sites Jan 19 2012 – Content that were violating their November 5, 2012 – Below Fold policies - speficially sites Google Panda acquring backlinks from •Affects 1% of searches sites that have negative Update #21 •For sites that have ads/banners signals (SPAM sites) •First update Feb 24, 2011 March 2012 - Over October 9, 2012 – Optimization Penalty Page Layout #2 •Sites that have many •Another update to sites artificial keywords not that have too many ads useful for the reader were above the fold targetted •Also sites that had too much manipulation in general (ex. excessive amounts of no follow tags)
- 25. Mobile Keyword Phrase Select Country and Language Select Mobile
- 26. Meet Mary
- 27. Meet Bob
- 28. Edge Rank 2 Comments 48 Comments 20 Comments It is important to post engaging ! 104 Comments content that either gets LIKES, SHARES or COMMENTS.
- 29. Facebook Envy