The document discusses how brands can deliver information to users in real-time by understanding where, when, and how users want to receive information. It recommends that brands match their influence with how audiences want to be influenced through various mobile, social media, and messaging platforms. The document also provides tips for building internal and external brand advocates on social networks, being an online and offline resource for users, showcasing personality, and adapting to new distribution tools to engage audiences in real-time.

1. Brian Dresher, @bdresher Director of Business Development February 22, 2011 Delivering Information in Real-Time

2. The Challenge for Brands Where is the user? When does the user need info? How does the user want to receive info? What does the user want?

3. Match Brand Influence with Audience Influence Mobile apps eReader SMS LBS ASAP Best results Angry Birds Email RSS Website Social News Fact checking How to guides Video Brand Influenced Audience Influenced

5. Be a Resource Online and Offline Foursquare Twitter Tumblr Get Satisfaction

6. Share the Personality Behind Your Brand

7. Adapt to New Real-Time Distribution Tools Friendster MySpace Facebook IM SMS Twitter Email RSS Mashable Follow News Consumption Social Networks Instant Communications

10. Brands Doing it Well