2. 09/24/1309/24/13 nsserwanga@yahoo.comnsserwanga@yahoo.com
Why study strategic management asWhy study strategic management as
a student?a student?
How can a manager benefit from theHow can a manager benefit from the
strategic management discipline?strategic management discipline?
Aren’t there managers who haveAren’t there managers who have
succeeded without the knowledge ofsucceeded without the knowledge of
strategic management?strategic management?
3. 09/24/13 nsserwanga@yahoo.com
Ability to analyze strategic situations,Ability to analyze strategic situations,
craft appropriate business strategiescraft appropriate business strategies
and implement themand implement them
Stimulates critical thinking about theStimulates critical thinking about the
futurefuture
Ensures full exploitation ofEnsures full exploitation of
opportunitiesopportunities