Mobile marketing for auto repair shops

1. Text Message Marketing
Tips
For Your Auto Repair
Shop
Presented By:
SMSDGoneViral.com

2. SMS (Short Message
Service) Text
Message Marketing is the
ability to send “permission-
based” text messages to a
group of people who have
opted-in to your mobile list.
The small, yet powerful, 160
character space is one of
the best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Personalized Communication
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Customer List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Auto Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Auto Repair Shop
Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?

11. Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #1 Idea #2 Idea #3
Use
Appointment
Reminders to
Cut Down on
“No-Shows”
Offer Mobile
Coupons
and
Discounts
Send Text
Message
Offers on
Slow Days
to Increase
Traffic

12. Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #4 Idea #5 Idea #6
Send
Customers
Helpful Auto
Tips from
Time to Time
Alert
Audience
About New
Products
and
Services
Send
Customers
Auto Service
Reminders

13. Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #7 Idea #8 Idea #9
Use QR Codes
to Direct
People to Your
Website or
Directions to
Your Auto
Repair Shop
Hold
Contests
with Your
Mobile List
to Keep
Them
Engaged
Implement a
“Forward to
a Friend”
Coupon
Program

14. Text Message Marketing Ideas
For Your Auto Repair Shop
Idea #10 Idea #11 Idea #12
Send “Thank
You”
Messages to
Your
Customers
Communicat
e Efficiently
With Staff
Members
Conduct
Client
Satisfaction
Surveys and
Polls

15. Different Types of Text Marketing Uses
for Appointments
Confirmation Reminder Cancellation
Types of Text
Message Uses for
Appointments

16. Different Types of Text
Marketing Campaigns
Save
More
Spend
More
Purchase
More
Get a
Freebie
Types of Text
Marketing
Campaigns

17. Let’s Take a Closer Look at These…

18. EXAMPLE
Ms. Smith, you
have an
appointment
with Auto Repair
Spot on January
6th at 3pm.
Please call 555-
555-5555 if you
can not make it.
Confirmation

19. EXAMPLE
Mr. Jones, your
quarterly Oil
Change is due.
Please contact
Auto Repair
Spot at 555-
555-5555 to
schedule.
Reminder

20. EXAMPLE
Mrs. Brown, I am
sorry, but we had
to cancel your
appointment with
Auto Repair Spot
on Jan 9th. Please
call us to
reschedule at
555-555-5555
Cancellation

21. Save
More
EXAMPLE
Show this text
to receive 20%
off any service
at Auto Repair
Spot EXP 5/15

22. EXAMPLE
Spend $500 or
more at Auto
Repair Spot and
receive $100
OFF your next
service when
you show this
text. EXP 5/15
Spend
More

23. EXAMPLE
Purchase any
service at Auto
Repair Spot and
receive 50% OFF
an additional
service when you
show this text.
EXP 5/15
Purchase
More

24. EXAMPLE
Get one service
($200 or more) at
Auto Repair Spot
and receive a
FREE service (up
to $50) when you
show this text.
EXP 5/15
Get a
Freebie

25.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment Reminders

26. How to Use QR Codes
 Send Users to a Mobile
Tour of Your Shop
 Send Users to Your
Coupons and Discount
Offers
 Send Users to Your Photos
and Social Media Sites

27. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

28.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Auto Repair
Shop’s Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

29.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid

30. THANK YOU
For Viewing Our Text Message
Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMSDGoneViral.com