I am joined by guest Jay Palter to discuss the ins and outs of Google+. We discuss Hangouts, the power of Circles, Google Authorship and more.

1. The
Tools
of
the
Trade
Google+
est
l
Gu ter
ecia
th
Sp
@jaypal
Wi
ter,
Pal
Jay
Blane
Warrene,
@blano
SVP,
Customer
Communications
RegEd
(@reged)
1

2. Our
G uest
2

3. Webinar
H ousekeeping
1
Tweet
=
During
(and
after)
the
webinar,
please
use
#regedqanda
for
live
discussion
2
Questions?
Please
use
Questions
box
in
the
webinar
panel
3
The
webinar
recording
will
be
emailed
to
all
attendees
and
registrants
3

4. To d a y ’ s A g e n d a
1
2
Webinar Series
3
Google+
Questions
4
4
Resources
Wrap & Replay
4

5. Finding
the
Right
Platform
for
Your
Online
Voice
Webinars
will
be
held
on
Thursdays
from
4:00
PM
-­‐
4:45
PM
EDT:
!
October
31,
2013
-­‐
The
Tools
of
Social
Media
Management
(recorded
for
replay)
!
November
7,
2013
-­‐
Gaining
a
Competitive
Edge
through
Google+
!
November
14,
2013
-­‐
“ The”
Social
Network:
The
Pros
and
Cons
of
Facebook
!
November
21,
2013
-­‐
The
Business
Network:
Taking
Full
Advantage
of
LinkedIn
!
December
5,
2013
-­‐
Not
Just
140
Characters:
Getting
to
Know
Pinterest,
Instagram,
Vine
!
December
12,
2013
-­‐
Empowering
Your
Reach
through
Twitter
!
December
19,
2013
-­‐
Creatively
Sharing
Content
with
YouTube
!
January
9,
2014
-­‐
The
Key
to
Social
Media
Success
for
Advisors:
Compliance

6. Google+
By
the
Numbers
500mil
Using
+1
in
apps,
Gmail,
web,
Play
store
235mil
Active
posting
in
Google+
stream
135mil
Stream
Registered
a
Plus
Account
Registered
Engaged
source:
Google,
January
2013
6

7. Components
o f
G oogle+
It’s more than social - it is a fabric weaved through Search
and mobile
+1 Reach
+ Stream
Communities
Hangouts
Google’s “Like”
Across apps, mobile,
commerce & web
Posts, sharing, comments
and engagement
Groups with flexible
management
Meetings, Marketing
and Fun all in one
7

8. Why
Google+
Search is booming social
!
- Search is personalized & unique to you
!
- Authorship= Google wants quality
!
- Google+ better toolbox than all others
„
Learn Google Authorship if
you create content!
https://plus.google.com/authorship
8

9. Power
of
Circles
More controls an
advantage over other
social networks
Where your network can
be distinct, converged
or public
!
Gives you the ability to
communicate to one, many or all
Circles with one click
*
Google
also
tries
to
help
preserve
Circle
integrity
by
reminding
folks
who
share
your
content
of
its
previous
limited
scope
when
it
was
published.
!
Image
from
BizHax.com
9

10. Google+
Hangouts
(on
air)
For one-on-one
meetings, group video
or public marketing
efforts
Tools for screen-sharing,
chat & sharing from
Google Drive
!
On Air records automatically to
YouTube Channel
*
You
can
download
Hangouts
as
MP4
file
&
use
for
podcasts
as
well
10

11. Google+
Business
Pages
Spans G+, Web, Search,
Apps, Maps & more
Best implementation
of Business Page yet
!
Better analytics integration,
multiple page managers &
available on all platforms
*
Also
integrated
into
Google
AdWords
ecosystem
11

12. Advantages
of
Integration
Excellent mobile access - app,
camera upload, auto-enhance,
sharing
Gmail integration to G+
YouTube & Drive embedding
Enhanced in Google Analytics
12

13. Using
Google+
w/
Jay
How I Use It
Curation
Sharing my own &
others content, engaging
Communities
Focused topical areas
for teaching & learning
Networking
Mentioning others,
“hat tips” & more
What I Don’t
Use Enough
Hangouts
For meetings & for
marketing
Events
Promoting &
Inviting Circles
Hashtags
Valuable - just like
on Twitter

14. Resources
Google+
&
Analytics
-­‐
http://bit.ly/178vXaS
Google
Authorship
-­‐
http://bit.ly/178vJjP
Google
Business
Pages
-­‐
http://bit.ly/178wk53
Google
Circles
Help
-­‐
http://bit.ly/HGP7ic
Google
Communities
-­‐
http://bit.ly/HGPaum
Google
Hangouts
-­‐
http://bit.ly/HGP2uP
Google
Hangouts
on
Air
-­‐
http://bit.ly/178vwgB
Google+
and
Mobile
-­‐
http://bit.ly/178wk53
14

15. QUESTIONS &
ANSWERS
!
Go ahead. Don‘t hesitate.
15