2. 1
Tweet = During (and after) the
webinar, please use #regedqanda
for live discussion
2
Questions? Please use Questions
box in the webinar panel
3
The webinar recording will be
emailed to all attendees and
registrants
3.
4. Getting Started on Social is driven by strategy and policy
Who, What, When, Where and How?
Your Policy is a Business Plan ‘AND’ Governance Document
6. The Problem?
Who is authorized?
Which platforms
Your governance and
ethics
Approved technology
Signed affirmations
Mitigation & Management
7. Who is the next generation?
Social = Sharing
It’s about
Learning and Engagement
Conversation and Community
Don’t be too restrictive…
8. Who is the next generation?
Model for Content
Digital
Marketing
Digital
Events
(webinars)
Social
Platforms
Web
site and
blog
9. Who is the next generation?
Anticipate Mediums
Text+
Audio
Video
Interactive
10. Core of the Policy
Training
Attestation
Archiving
Monitoring
11. Governance
Outline regulations to meet
Identify FINRA
& SEC Rules
that Apply
‒ Retention and Surveillance
‒ Review and Monitoring
‒ Broad Search – rogue accounts, complaints…
Define
Monitoring
Methods
Written Supervisory Procedures
Lexicons and Searches
Pre-Approving Content
12. Compliance Landscape
Guidance from FINRA & SEC
2010 through 2012
Now Live! FINRA12-29
(February 2013)
Best Practice:
– Social Media Policy
– Archive Content and
Engagement
– Reporting and Monitoring Tools
13. What Changed in 2013
Trigger
was Netflix
March 15th
- SEC
April 2nd SEC
14. The SEC Links…
March 15th http://1.usa.gov/146Dsyn
nd
2
April
http://1.usa.gov/174oQDR
15. FINRA Comments May 2013…
While there are a few main things firms and advisors need to address, including
record keeping, supervising business communications and content requirements,
generally the rules shouldn’t be too hard to follow, says Joe Price, the senior vice
president of corporate financing and advertising regulation for FINRA
“I don’t think the rules of the road are overly complex,” he says. “There are pretty
straight forward principles to apply.”
Price acknowledges the rules are not hard and fast, but says they were purposefully
designed to be flexible to keep up with a rapidly changing environment. Price gave
an example of where the flexibility comes into play: An advisor having to “like” a
page to participate in a conversation doesn’t necessarily mean that the advisor
“likes” all the content on there. “It’s not that hard if you keep the principles in
mind,” Price adds.
16. Choosing Technology
1 Archive and Retain
How do you collect data?
2 Reporting automation
Surveillance and Ad Hoc tools
3 Monitoring
Monitor, study and analyze
17. Systematic Steps of Social Media
Train
Best
Practice
Adapt
Monitor
Tech
Tools
18. A Resource from Us
Ask us for our Compliance Kit
http://bit.ly/complykit
19. Resources
Educational Podcast - http://bit.ly/regedsocial
“The Social Media Minute” on iTunes
Breaking Barriers to Social Webinar Series
http://bit.ly/regedwebinars
Quick Start Guides on Social Media
http://www.reged.com/socialmedia.aspx
20. Connect with Us on Social
Facebook – http://www.facebook.com/regedarkovi
Google+ - http://bit.ly/regedgoogle
LinkedIn - http://www.linkedin.com/company/reged
Pinterest - http://pinterest.com/regedarkovi/
Twitter – http://www.twitter.com/reged
YouTube – http://www.youtube.com/arkovibackups
21. Q&A
Please use the "Questions" section
on the webinar panel
And we'll stay and monitor #regedqanda on
Twitter
Hinweis der Redaktion
An introduction to me – as you can see my world’s converge on social media – I have friends, peers, colleagues, family members, executives and customers connecting and engaging. By default 20% of our networks no matter where we are – contain work relationships. Managing these networks in a digital world is exactly like we manage those same networks in person:We choose what we say to each networkWe have a filter that we naturally use in discussionsSome networks converge and others are in groups (think Circle, Lists, Groups…)The time we might spend trying to separate those networks in the digital world is lost time we could have spent cultivating relationships
Using social media effectively – at the highest level – breaks down into these segments. They are related and circular – but each have a place and process to our overall goal. Modern communications is simply new efficiencies that allow us to ultimately get to what we do best – build relationships and serve others. Our goal remains the same:To represent ourselves personally and professionallyTo foster strong relationshipsTo earn the opportunity to meet or speak on a personal levelTo facilitate trust that allows us to do business with one another
The next generation is not going to listen on traditional channels – phone or even email – they communicate amongst their peers and anticipate (expect) you will learn how to tune in to their channels. They won’t hear the phone ring – but they will see the modern communication – tweet, wall post or text message…
The next generation is not going to listen on traditional channels – phone or even email – they communicate amongst their peers and anticipate (expect) you will learn how to tune in to their channels. They won’t hear the phone ring – but they will see the modern communication – tweet, wall post or text message…
Guidance came in slow increments – but did grow in substance. Just as we all explored and observed social – and had experiments, pilots or regular use – we learned how to navigate and leverage social- - and developed our best practices while learning from others.The regulators have done the same – and have, perhaps more slowly than we wanted, evolved their view and guidance. Now we see 3 years later that it has come full circle with plenty of clarity.
Reed Hastings posted in July 2012 a statement about the use of Netflix (one billion hours streamed) on Facebook. The SEC went straight to a Wells Notice. However – this case evolved and served as a trigger for the evolution of Reg FD.On April 2 – the SEC discussed this at length and clarified that because of the market uncertainty over Reg FD and Social Media – this became much more effective for applying to all of our business. Of course this drives us back to that regulation to insure we follow it but allowing companies to define where they offer public information about their organizations. While in this specific case we are talking of public companies – this also applies to industry firms who offer direction, guidance and narrative on their organizations. March 15th was also a huge leap for the industry – clarifying how to handle what should be pre-reviewed and submitted versus incidental discussions with product mentions or use of the word performance, for example. You can say things like “we document the performance of product xx and it can always be found at this link” or “Understanding how Product XX works – you can refer to this detailed information that is available via TBD..”
Like the business plan for your groups and practices – once you have strategy defined – you have a plan for how to begin, execute and manage ongoing.This is no different and can benefit from all you do surrounding social media – your web site, your email communications, what you discuss on calls or in presentations. Also look to how you interact on other fronts:Do you teach on webinars or seminars?Are you a resource for journalists or analysts?Do you volunteer to teach personal finance or financial literacy?What other ways is “content” generated in your business?This leads to the material we use on social – and you may be surprised by how much you have…By bridging this information and content to a simple editorial calendar – you can map out segments of days, weeks and months. If you would like a simple template – just ask us..