Pinterest - how are several Belgian companies already using it

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Bruno Peeters

Presentation given at the CMBE event on 26/9/2012

Technologie Bildung Business

Bruno Peeters
@bvlg
bvlg.be
pinterest.com/bvlg

CMBE7 – 26/9/2012

90% of users are women
80% of pins are repins
30% of users 25-34 years old
60% of users have "college degree"
25% of users have "bachelors degree or higher"
Users are predominately interested in
crafts, gifts, hobbies, fashion, design and food

Source : multiple Pinterest infographics

Music festival Business consulting
Publishers
Shopping
Banks Magazines

Embassy
Webdesigners
Non-profit Travel
Events
Clothing
Furniture
Retail chains Advertising agencies Kids
Drinks Sex
Education
Car brands Airline
Community sites Cities
Culture
Libraries Provinces

Building material Tourist attractions

Kidsdinge Pierre
seeke

2 1 Demesmaeker
3

20.431 1.249.849 7.197

Followers of Pinterest account

Situation on 15/09/2012 © bvlg.be

seeke
Elly Withofs
2 1 Lut Hermans
3

36.327 58.895 21.722

Number of pins

Situation on 15/09/2012 © bvlg.be

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Pinterest - how are several Belgian companies already using it

1. Bruno Peeters @bvlg bvlg.be pinterest.com/bvlg CMBE7 – 26/9/2012

2. 90% of users are women 80% of pins are repins 30% of users 25-34 years old 60% of users have "college degree" 25% of users have "bachelors degree or higher" Users are predominately interested in crafts, gifts, hobbies, fashion, design and food Source : multiple Pinterest infographics

3. Some rights reserved by pittpanthersfan

5. Music festival Business consulting Publishers Shopping Banks Magazines Embassy Webdesigners Non-profit Travel Events Clothing Furniture Retail chains Advertising agencies Kids Drinks Sex Education Car brands Airline Community sites Cities Culture Libraries Provinces Building material Tourist attractions

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19. Kidsdinge Pierre seeke 2 1 Demesmaeker 3 20.431 1.249.849 7.197 Followers of Pinterest account Situation on 15/09/2012 © bvlg.be