1.
Using BuzzSumo’s New Backlink Data
www.buzzsumo.com

2.
Steve Rayson
@steverayson
steve@buzzsumo.com

3.
Why Content Amplification?
Let’s tweet… #ContentAmp

4.
WordPress Posts Per Month

5.
Normal Distribution of Shares & Links

6.
Actual Distribution of Shares & Links

7.
Most content gets few shares and fewer links

8.
Your Content Needs
An Amplification Strategy
because….

9.
Your Content Only Rocks When
It Reaches An Audience

10.
Barry FeldmanOnline Marketing Super Freak @ Feldman Creative

11.
Hello…?
Hello…?
Hello…?

12.
AMPLIFY

13.
Strategies for reaching
a larger audience with
CONTENT
PROMOTIONand distribution

14.
Paid
Earned
Owned

15.
paid
Advertising
Sponsorships
Paid promotions

16.
Benefits
of paid
promotion
Immediate
Control
Targeted
Scalable

17.
Facebook
Boosted
Posts

18.
Promoted tweets

19.
LinkedIn
sponsored updates

20.
YouTube
ads

21.
Stumble Upon
paid discovery

22.
reddit ads

23.
Native advertising

24.
Paid content
discovery
services
Outbrain
Taboola
Adblade

25.
Pay Per Click
Google Adwords | Bing from Microsoft

26.
Retargeting
AdRoll | Retargeter | Fetchback | Chango | Many more

27.
earned
Customers become
the channel…
Word of mouth.

28.
Benefits
of earned
media
Credibility
Key to sales
Lifespan
Free

29.
Guest blog

30.
Syndicated content

31.
Scoop.it
Paper.li
Anywhere
Get
curated

32.
Inspire
Influencers
to share
your
content

33.
Social media

34.
Get found via search
I’m about to buy a…

35.
The All-Powerful
Word of
mouth
1. Recommendations
2. Branded websites
3. Opinions posted online
4. Editorial content

36.
owned
Website
Blog
Social media channels
Email marketing

37.
Benefits
of owned
media
Control
Cost efficiency
Longevity
Versatility

38.
Email
marketing
Opt-in forms

39.
Gated offers on
landing pages
Email
marketing

40.
eNewsletters
Timely offers
Promotions
Autoresponders
Email
marketing

41.
Social media
marketing
Create rich updates
Use links/CTA

42.
Social media
marketing
Twitter cards

43.
Social media
marketing
LinkedIn Groups
Tag peers (+ @ #)
Pinboards
#Hashtags
Ask for shares
Quote experts

44.
Blog
Make it easy
to share with
buttons

45.
Blog
Add a social-style
comments section
such as Disqus
or Livefyre

46.
Blog
Use great images
worthy of sharing

47.
Blog Create pre-populated tweets with
a tool such as “Click to Tweet” plugin

48.
Expand your digital footprint
YouTube channel
Free content platforms
iTunes
SlideShare
Scribd

49.
Foster
employee
advocacy
Give employees
ownership
Train them
Empower them
Governance
Employees are often the most
overlooked content promotion strategy

50.
Repurpose content
Website

51.
Audit your content assets
Website Blog
And/or create repurposing plans in advance

52.
Maximize formats
Content
library

53.
AMP Up
Integrate
Experiment
Refine
Paid, earned and owned
complement each other

54.
Everything should
point back to your website

55.
Analyze
traffic and
conversion

56.
Reachand connect with a larger
audience
Free eBookFrom Feldman Creative and CoSchedule
feldmancreative.com/amplify

57.
Using BuzzSumo’s New Backlink Data
www.FeldmanCreative.com