Slides from webinar about amplifying content, co-lead by Steve Rayson of BuzzSumo and Barry Feldman of Feldman Creative

1. Using BuzzSumo’s New Backlink Data
www.buzzsumo.com

2. Steve Rayson
@steverayson
steve@buzzsumo.com

3. Why Content Amplification?
Let’s tweet… #ContentAmp

4. WordPress Posts Per Month

7. Normal Distribution of Shares & Links

8. Actual Distribution of Shares & Links

9. Most content gets few shares and fewer links

10. Your Content Needs
An Amplification Strategy
because….

11. Your Content Only Rocks When
It Reaches An Audience

12. Barry FeldmanOnline Marketing Super Freak @ Feldman Creative

13. Hello…?
Hello…?
Hello…?

14. AMPLIFY

15. Strategies for reaching
a larger audience with
CONTENT
PROMOTIONand distribution

16. Paid
Earned
Owned

17. paid
Advertising
Sponsorships
Paid promotions

18. Benefits
of paid
promotion
Immediate
Control
Targeted
Scalable

19. Facebook
Boosted
Posts

20. Promoted tweets

21. LinkedIn
sponsored updates

22. YouTube
ads

23. Stumble Upon
paid discovery

24. reddit ads

25. Native advertising

26. Paid content
discovery
services
Outbrain
Taboola
Adblade

27. Pay Per Click
Google Adwords | Bing from Microsoft

28. Retargeting
AdRoll | Retargeter | Fetchback | Chango | Many more

29. earned
Customers become
the channel…
Word of mouth.

30. Benefits
of earned
media
Credibility
Key to sales
Lifespan
Free

31. Guest blog

32. Syndicated content

33. Scoop.it
Paper.li
Anywhere
Get
curated

34. Inspire
Influencers
to share
your
content

35. Social media

36. Get found via search
I’m about to buy a…

37. The All-Powerful
Word of
mouth
1. Recommendations
2. Branded websites
3. Opinions posted online
4. Editorial content

38. owned
Website
Blog
Social media channels
Email marketing

39. Benefits
of owned
media
Control
Cost efficiency
Longevity
Versatility

40. Email
marketing
Opt-in forms

41. Gated offers on
landing pages
Email
marketing

42. eNewsletters
Timely offers
Promotions
Autoresponders
Email
marketing

43. Social media
marketing
Create rich updates
Use links/CTA

44. Social media
marketing
Twitter cards

45. Social media
marketing
LinkedIn Groups
Tag peers (+ @ #)
Pinboards
#Hashtags
Ask for shares
Quote experts

46. Blog
Make it easy
to share with
buttons

47. Blog
Add a social-style
comments section
such as Disqus
or Livefyre

48. Blog
Use great images
worthy of sharing

49. Blog Create pre-populated tweets with
a tool such as “Click to Tweet” plugin

50. Expand your digital footprint
YouTube channel
Free content platforms
iTunes
SlideShare
Scribd

51. Foster
employee
advocacy
Give employees
ownership
Train them
Empower them
Governance
Employees are often the most
overlooked content promotion strategy

52. Repurpose content
Website

53. Audit your content assets
Website Blog
And/or create repurposing plans in advance

54. Maximize formats
Content
library

55. AMP Up
Integrate
Experiment
Refine
Paid, earned and owned
complement each other

56. Everything should
point back to your website

57. Analyze
traffic and
conversion

58. Reachand connect with a larger
audience
Free eBookFrom Feldman Creative and CoSchedule
feldmancreative.com/amplify

59. Using BuzzSumo’s New Backlink Data
www.FeldmanCreative.com