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Advanced Content Promotion and Outreach Tactics
1. Advanced Content Promotion
and Outreach
Paul May
Co-Founder/CEO, BuzzStream
Presented at the Content Marketing Show
On May 31st, 2013
2. Whatâs BuzzStream?
helps the worldâs best marketers promote
their products, services, and content to build
buzz, mentions, and links.
Take a 14-Day Free Trial Today at
BuzzStream.com
3. âThe best way to get links and buzz is to hit
the publish button.â
9. Hey girl,
You click the publish
button and collect your
thousands of links.
And Iâll get our bubble
bath ready.
This might not be completely realistic.
13. Hi,
Yoursite www.bullseye.com
is SO cool.
Please write about me and
give me a link so I can be
cool two.
Sinceerly,
Paul May
STEP 2: Send a lightly personalized email.
24. Understanding Our Asset and Its Value
Itâs Compelling Because It
Designs a Sprinkler System.
25. Letâs start with the obvious segmentsâŚ
LANDSCAPING GARDENING DIY HOME
26. âŚand then expand using âchunkingâ
Chunk up:
What is this an example/type
of?
What is this part of?
What is the
intention/purpose?
Chunk down:
Whatâs an example/type of
this?
What is a component of this?
What/who/where
specifically?
31. Chunking: An Example
GARDENING LANDSCAPING
Chunk upâŚ
HOME IMPROVEMENT
AGRICULTURE MANAGEMENT
ARCHITECTURAL DESIGN
ORGANIC
GARDENING
SUSTAINABLE
LANDSCAPING
32. Chunking: An Example
GARDENING LANDSCAPING
Lateral and
back
downâŚ
HOME IMPROVEMENT
AGRICULTURE MANAGEMENT
ARCHITECTURAL DESIGN
ORGANIC
GARDENING
SUSTAINABLE
LANDSCAPING
FARMING
ORGANIC
FARMING
33.
34. Resources for List Building
ď§ Link reclamation
ď§ Finding unlinked mentions
ď§ Beginnerâs Guide to Link Prospecting Using Google
ď§ 9 Steps to Suck Your Competitors Link Profile Dry
ď§ Want Guest Post Links? Find Them Via Twitter
ď§ Find Authority Guest Blog Opportunities on Twitter
ď§ Building Links with BuzzStream & FollowerWonk
41. 4 Elements of a Great Outreach Email
Great emails are:
ď§ Personalized
ď§ Positioned
ď§ Persuasive
ď§ Effective at Calling to Action (aka âMake the
Askâ)