Exploring how millennials and social media are changing not only modern marketing practises, but effecting the food industry as a whole.

1. The Mutual Evolution
of Millennials and Food
Gianluca Perrelli
MD @ Buzzoole

2. 69% of millennials
snap a food pic
before they start eating
Source: Maru/Matchbox

3. 40% of millennials
actively use technology
during meal times
Source: Nielsen

4. Immense
impact
on
consumerism

5. Influence
on the food industry

6. *all in a stylish and vibrant package
The MILLENNIAL ERA
shares values of
health, ethics, community,
individuality, and experiences.

7. Food experiences
are easier to share, more
frequent and easier to
replicate, giving them greater
value and longevity.
Wanda Pogue, Chief Strategy Officer @ Saatchi & Saatchi, New York

8. 60% of millennials
eat out at least once a
week…
Source: Nielsen

9. …and 30% do so
at least three times a week.
Source: Nielsen

10. 71% of millennials
said they love attending
food-focused events
Source: Y-Pulse

11. 81% enjoy using
food as a means
to explore new cultures
Source: Y-Pulse

12. Nearly half of Millennials
said they plan to cook
more in 2017
Source: Peapod and ORC International

13. For the average
millennial, food isn’t
just about eating
to fuel your body.

14. Do you remember
the well known quote
“you are what you eat*”?
*Ludwig Feuerbach (1862) ”Man is what He eats”

15. Now it’s
amplified
and shifted
into overdrive.

16. It was
the same
for baby boomers

17. $100 billion a year on food*
*81% of millennials are willing to pay more for higher quality food.
Source: Nielsen / Paste Magazine

18. Every day, we hear terms like:
Organic
Fair trade
Locally grown
Ethically sourced
Free range
Grass-fed
Hormone and antibiotic free
Farm-to-table
Handcrafted or craft
Artisan
…

19. These types of terms have
grown to become buzzwords.
=
Symbols of a generation that’s
driven by simplicity,
transparency and empathy.

20. Welcome to
Food Photography Game
Where everybody judge a
book by its cover.

21. A millennial’s affinity for
social tech makes this
group an ideal audience
for strategies like
influencer marketing.

22. 50% are willing to share
their brand preferences
across their social media.
*compared to only 31% of baby boomers.

23. …individuals who openly
share their stories with
the world.

24. …they have
the ability to relate
and interact.

25. So what?

26. Marketing
with them
instead of
marketing
to them

27. An influencer marketing
strategy can penetrate the
heart of an audience

28. Establish trust

29. Build loyalty

30. Inspire action

31. Strive to make the
world as wholesome
and UNITED as
millennials HOPE to
see in their lifetimes.

32. Thanks for your attention
Gianluca Perrelli
MD @ Buzzoole
buzzoole.com