1. HELLO

2. WE ARE

3. WE ARE

4. THE AGENDA
ONE
TWO
WHO WE ARE
WHAT WE DO

5. WHO WE ARE
Christelle Delarue, Executive Director
Christelle@buzzman.tv
+33 01 58 60 35 90
Thomas Granger, General ManagerGeorges Mohammed-Cherif, Founder & CEO, CD
Thomas@buzzman.tv
+33 01 58 60 36 14
Georges@buzzman.tv
+33 01 58 60 36 11

6. Creative
Teams
Strategic Planning
Account Management
& Production
Social Media
Strategic Planning
Research, analysis
and creative strategy
Social Media
Analysis and social
intelligence
AM & Production
Project Management
and client relation
Creative Direction
The core process
Who we are / Mission

7. TODAY WE’LL
SHOW OUR
REAL FACE

8. YEARS OF EXISTENCE
4 30
MEMBERS OF THE FAMILY
6M
OF REVENUES IN 2010
FIGURES
We are independent
3M IN 2009

9. BUZZMAN IS
MORE THAN
FIGURES

10. 3
Mission Statement
1 2The only solution we’ve
found is chasing the Big
Idea.
Because a Big Idea is never
linked to any media, our
teams are made of very
different yet talented people.
Who we are / Mission
Producing content based
on Big Ideas make our
clients successful.
We think that content is the key. That’s why we strongly dedicate ourselves to creating rich experiences across all media.

11. Know-how
Who we are / Mission
31 2Traditional Media :
TV, Print, Radio...
Digital: website creation,
social media, mobile apps,
advergames, viral...
Event, Guerilla
30% 60% 10%Revenue :

12. Strategic,
Impactful,
Talkability,
Participating,
Never done before
Who we are / Mission

13. Our Clients
Who we are / Our Clients
20
09
20
10

14. WHAT WE DO
CASE STUDIES BIC ORANGE
Chabal, le duelThe Tipp-experience
AXE
Shower Gel

15. TIPP-EXBORING PRODUCT
GREAT AD

16. The big idea
TIPP-EX
Product and audience
Tipp-ex corrector is a tool, it is what the user wants to do with it.
The ad for such a product should reflect this.
We chose to let the audience use our ad like a tool by creating its own story.
USER PRODUCT

17. TIPP-EX
Campaign
The hunter doesn’t want to shoot the bear and grabs the Tipp-Ex Pocket Mouse
from the banner next to the video, whites out the word «shoots»...

18. TIPP-EX
Campaign
... and for the first time on Youtube, invites the viewers to choose the end of the
story by writing their own verb in the video title.

19. TIPP-EX
Campaign
The best is just to try it : http://www.youtube.com/watch?v=4ba1BqJ4S2M

20. ANALYTICS AND SUCCESS
MILLION VIEWS ON THE CHANNEL
30 350,000
SHARED ON FACEBOOK
1
TWEET / SECOND THE FIRST THREE DAYS
WORLDWIDE

21. ANALYTICS AND SUCCESS
MINUTES AVERAGE TIME
6 217
COUNTRIES
1,5
MILLIONS EUROS EARNED MEDIA
WORLDWIDE

22. ORANGE
& SEBASTIEN CHABAL

23. CHALLENGE
Promote Orange Foot, the soccer
broadcasting service of French
Telecomunications Orange, that
offers subscribers to watch French
Football Championship on orange.fr,
and mobiles.
Build a database (email addresses
and phone numbers) of potential
clients.

24. SOLUTION
A viral callback campaign starring the
rugby player Sebastien Chabal, kind of
an icon in France, and using new
technology. For the first time, a video
implemented on a website can be
controlled with a mobile phone.

25. 1
2 3
Campaign
A friend of yours send you a link
where you discover a video with
the rugby player about to kick a
penalty.
As a rugby player, he needs help.
While you are watching the
video, you receive a phone call
from Chabal himself.
He asks you to give him a hint on
which direction he should shoot.
1
2 3
1
2 3
1
2 3
ORANGE
Going viral

26. http://vimeo.com/7163183
ORANGE
Watch the complete case study

27. ANALYTICS AND SUCCESS
MILLION VISITS ON THE WEBSITE
1,5 1
MILLION CALLBACKS
After 10 days of campaign
180K
CALLS DURING RUSH HOURS

28. AXE
SHOWER GEL

29. CHALLENGE
How do you prove that Axe shower gel REALLY
wakes you up?

30. SOLUTION
We launched a website only accessible
between 6am and 9am.
Did you use Axe shower gel this morning?
http://www.youtube.com/watch?v=2hPm1p0Q3xA

31. http://www.ourcasestudies.fr/riseupgirls-uk/
Case studyhttp://www.youtube.com/watch?v=2hPm1p0Q3xA

32. VIEWS OF THE FILM
660K 1M
VISITS ON THE SITE
+35K
FACEBOOK FANS
ANALYTICS AND SUCCESS
After 3 weeks of campaign

33. We know this new
language, codes and
culture of the digital era.
We talk about «partners»
rather than «targets».
THAT’S IT

34. WE ARE
FEARLESS

35. THANK
YOU. More on :
www.buzzman.fr