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How people want to be communicated with

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Hoover High School presentation given on 4/13/11.

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How people want to be communicated with ( yes , I ended that with a preposition; please don’t alert your teacher) By Phyllis Neill, President & CEO (also proud aunt of Emily Neill, Senior)
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How people want to be communicated with

  • 1. How people want to be communicated with ( yes , I ended that with a preposition; please don’t alert your teacher) By Phyllis Neill, President & CEO (also proud aunt of Emily Neill, Senior)
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.

Hinweis der Redaktion

  1. Discuss career at TAPSCAN, Arbitron Discuss shift from interruption marketing model to engagement marketing model Discuss meeting David Sher (via Twitter)
  2. NY Times article on phone calls vs e-mail vs text Newspapers, Yellow Pages We do social media, blogging, e-newsletter (some clients, texting)
  3. Size: close to 600 million people; 3 rd largest country in world behind India and China People distrust “traditional” advertising and seek their friend’s opinions on purchases Word-of-mouth always been strong; now with social media, it’s exponential Give example of Induron Talk about difference between B2B and B2C