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Professional Monitor Headphone
  HA-MX10
  New Product Introduction




15 June, 2011
1
1.   Background




                  2
JVC – Global Brand for AV Product & Headphone
JVC is one of the market leaders in the headphone industry. We receive
enormous market share world-wide ….. US, Canada, France, UK, etc.


                                    UK
                                    25%




           US                          France
          12%                           26%




  * GFK 2010 Report, in terms of sales quantity
                                                                         3
The Future of Headphone Industry

  Headphone product is growing fast for the past few years in global because the
  boom of personal digital products such as smart phone, portable music player,
  game console, etc. We expect that the industry will grow continuously in the
  coming years.




  Sales           2009           2010           2011           2012

  Quantity (pc)   145 million    167 million    176 million    180 million
  Value JPD       286 billion    382 billion    416 billion    423 billion



  In global, a average 7.6 % increase is estimated in terms of annual sales
  quantity, and a 14.7% increase is estimated in terms of annual sales value.




                                                                                   4
JVC – Expert & Pioneer in The Industry
In the past, JVC has created various challenging products to the market with
our advanced technology and unique design.

We have technology, experiences and passion, we are aiming at the future.


Full-Match Color for i-Pod   HA-FX35       Micro HD Drive

                                            HA-FXC51




 Wood Cone Drive                          Young Trendy Design

   HA-FX1000                                  XX Series




                                                                               5
2
2. Concept of HA-MX10
   Professional Monitor Headphone




                                    6
Concept


“To Reproduce the same quality of sound, even under various
                  situation in the studio”



   The Creation of a Professional Studio Monitor Headphone




           原音探究
                                                              7
Professional
Monitor Headphone
     HA-MX10




JVC X Victor Studio




                      8
Victor Studio & the Engineers
  JVC Music Inc. is the largest local Japan music company in Japan market.
  JVC Yokohama Mastering Center, Victor Studio etc.




                                               Lots of Japan POP Music Star have
Victor Studio located in the Shibuya-ku area   their record recorded in the Victor
涉浴區 of Tokyo.                                  Studio such as SMAP, Love
                                               Psychedelic, 桑田佳祐 , etc.
                                                                                     9
Victor Studio & the Engineers
“Here we go. Let’s get in!”




                                10
Victor Studio & the Engineers
                                Our Senior Engineering Specialist Mr.
                                Miura is evaluating the sound quality
                                of HA-MX10 monitor Headphone



                                Mr. Takada (General Manager) and Mr.
                                Akimoto (Chief engineer) of Victor
                                Studio who contribute to the
                                development of HA-MX10




                                                                        11
Victor Studio & the Engineers




  Introduction of Victor Studio & the engineers:
  Mr. Takeshi Hakamata & Mr. Hiroshi Kawasaki




  http://www.jvcmusic.co.jp/studio/index.html

 http://www.jvcmusic.co.jp/flair/e/about/index.html




                                                      12
Perquisites for a Studio Monitor

   • Reproduce the original sound with clarity and also express the spacious
   sound stage

   • Pick up every subtle tone for musical instruments and breath of vocal
   sound

   • Meet the requests from sound creators who belong to professional
   studio and private DTM




It is originally presented by monitor speakers




                                                                               13
Standard of Victor Studio Monitor Speakers

The level of studio Monitor Speakers will affect the quality of recording sound.

“The sound of large monitor had been the standard in Victor studio for long time”



            The studio monitor speakers used in Victor Aoyama Studio

            – GENELEC                 1035B

            Retail Value  ¥ 4,725,000




Model 1035B GENELEC is being endorsed as the standard recording studio speakers. It is designed for Large control
Rooms, it is a very powerful monitor system, yet at the same time high quality speaker.
This system enclosure active crossover filter circuitry 600 l. Moreover, power amplifier module is mounted on a
dedicated unit for each driver and circuit protection diagnosed built-in. The unit consists of a luxury-sized power amp.


                                                                                                                           14
Perquisites for Studio-Spec. Headphone
• Natural sound reproduction. Easy to identify the original sound note.
Reproduce same sound quality with monitor speakers in recording studio.

• High sound fidelity. Easy to sense sound note from every single musical
instrument or volume balance between them.

• Musicians in play feel comfortable, and can recognize sound of
instruments or vocal through the monitor headphone.

• High maximum input capability for professional use

• High durability for tough use in recording studio




                                                                            15
Situation in monitoring the sound
The different requirements between artists, directors, and engineers



                   Artists             Headphones


             Directors              Headphones /
                                    Monitor Speakers


             Engineers                 Monitor Speakers


                                                                       16
What are the important points to the artists?

Artist must monitor his/her play or voice only through headphones.

Monitoring situation might affect the performance of players.

Judging sound quality, balance between vocal and instruments through
headphones.

“It is critical that studio headphones can reproduce the same touch of the
sound with studio monitor speakers!”




                                                                             17
The Development of HA-MX10
“We make it happen! The studio spec. monitor headphone!
Same sound quality as the studio monitor speakers….”

• Collaborative development with recording engineers of “Victor
Studio” in Aoyama, Tokyo

• JVC developed the new driver unit with original structure, new
technology applied to it.

• Years of experience of acoustic design.

• Series of trial for prototype, testing and
evaluations.

• It takes more than 3 years for the design and
development of HA-MX10.



                                                                   18
3
3. Design & Technology




                         19
Design Concept

The studio monitor headphones which regenerate the high-resolution sound
that faithful to a fundamental tone demanded in the music production spot by
the joint development with the JVC studio.

A studio monitor headphone should be……


                                 Accurate


                         Compactable


               Durable


      Comfortable


                                                                               20
Main features of HA-MX10-B
Advanced technology plus professional studio experiences!

     New developed “Monitor Driver Unite” for monitor headphone
        to reproduce original sound source with high clarity.


        New Developed “sound diffuser” (patent pending) for high
      resolution in high frequency range with spacious sound stage


      New Developed “Clear Bass Port” (patent pending) for clear
           bass sound and less hollow note of bass sound


           Tough and durable design for professional daily use in
                            recording studio


                                                                     21
Main features of HA-MX10-B




                             22
New Developed Monitor Driver Unit
Edge width, the dome height of the diaphragm is the most important
factor in determining sound quality. Repeat for each parameter studied in details


Simulated a diaphragm parameters
         ↓      
Making a prototype mold for diaphragm trial               t&R   epeat
         ↓                                          Repea
Performance measurement, listen
         ↓
Audition with victor studio engineers




       φ40 mm Monitor Driver Unit




                                                                                    23
40mm Monitor Driver Unit

Pursue over the details and textures of vocals and instruments sounds.
Achieve high resolution and realistic sound reproduction fidelity.




                                                        Diaphragm




      40mm Monitor driver unit


                                                   Diaphragm cross-section
                                                                             24
New Developed Sound diffuser
               Sound diffuser was optimized by repeated simulation and audition. The
               simulation was carried out about position, size and amount of holes and the
               shape of diffuser.
                               
               The improvement of sound-pressure level of high-end frequency.
               It provides the resolution and the natural extent of the sound field.
                
                                                             Fr e q u e n c y   s p o n s e
                                                                               Re
               1 20

                                                                                        Optimized Sound diffuser

               110




               1 00
Le ve l (dB)




                90




                80


                              Not optimized Sound diffuser
                70
                      1 000                                             1 0000                                                 1 00000

                                                                                                                   Fre qu e n c y(Hz )




                                                                                                                                         25
Clear Bass-port structure
Newly original Clear Bass-port structure optimize the back pressure in the
housing .

While maintaining the rich volume of the Bass tone, it can reproduce the clear
and crisp Bass-frequency sound without muffled.



                                                      SD 720 x 480




             Clear Bass-port                 Rich Bass sound without muffled




                                                                                 26
Specifications


    Sensitivity              108 dB/ mW

    Frequency Response       10 Hz-28 kHz

    Nominal Independence     56 ohms

    Maximum Input Capacity   1,500 mW

    Cord Length              2.5 meter OFC cord

    Plug                     3.5 mm mini plug

    Mass (with cord)         260 g
    Accessory                6.3 mm plug adapter, Pouch




                                                          27
4
4. XRCD, K2HD CD




                   28
XRCD & K2HD-CD

JVC is famous for its recording, mastering of CD production technology. It is
presented by the introduction of XRCD and K2HD-CD.

              “XRCD - Extended Resolution Compact Disc”




                                                                                29
XRCD & K2HD-CD

The development of JVC XRCD, XRCD2 and K2HD-CD is facilitated by our own
K2 technology and experiences generated from Victor Studio!




Engineers insist on keeping very strict requirement and extreme high
standard for the production of XRCD and K2HD-CD. The “Victor Studio
Sound” is the standard to the engineers.
Now, we can share their achievement by listening to the music from XRCD,
K2HD-CD, and the professional monitor headphone HA-MX10


                                                                           30
Professional Monitor Headphone
           HA-MX10




           JVC X Victor Studio
                      It’s now
                     available !


                                   31
Thank You !




              32

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HA-MX10

  • 1. Professional Monitor Headphone HA-MX10 New Product Introduction 15 June, 2011
  • 2. 1 1. Background 2
  • 3. JVC – Global Brand for AV Product & Headphone JVC is one of the market leaders in the headphone industry. We receive enormous market share world-wide ….. US, Canada, France, UK, etc. UK 25% US France 12% 26% * GFK 2010 Report, in terms of sales quantity 3
  • 4. The Future of Headphone Industry Headphone product is growing fast for the past few years in global because the boom of personal digital products such as smart phone, portable music player, game console, etc. We expect that the industry will grow continuously in the coming years. Sales 2009 2010 2011 2012 Quantity (pc) 145 million 167 million 176 million 180 million Value JPD 286 billion 382 billion 416 billion 423 billion In global, a average 7.6 % increase is estimated in terms of annual sales quantity, and a 14.7% increase is estimated in terms of annual sales value. 4
  • 5. JVC – Expert & Pioneer in The Industry In the past, JVC has created various challenging products to the market with our advanced technology and unique design. We have technology, experiences and passion, we are aiming at the future. Full-Match Color for i-Pod HA-FX35 Micro HD Drive HA-FXC51 Wood Cone Drive Young Trendy Design HA-FX1000 XX Series 5
  • 6. 2 2. Concept of HA-MX10 Professional Monitor Headphone 6
  • 7. Concept “To Reproduce the same quality of sound, even under various situation in the studio” The Creation of a Professional Studio Monitor Headphone 原音探究 7
  • 8. Professional Monitor Headphone HA-MX10 JVC X Victor Studio 8
  • 9. Victor Studio & the Engineers JVC Music Inc. is the largest local Japan music company in Japan market. JVC Yokohama Mastering Center, Victor Studio etc. Lots of Japan POP Music Star have Victor Studio located in the Shibuya-ku area their record recorded in the Victor 涉浴區 of Tokyo. Studio such as SMAP, Love Psychedelic, 桑田佳祐 , etc. 9
  • 10. Victor Studio & the Engineers “Here we go. Let’s get in!” 10
  • 11. Victor Studio & the Engineers Our Senior Engineering Specialist Mr. Miura is evaluating the sound quality of HA-MX10 monitor Headphone Mr. Takada (General Manager) and Mr. Akimoto (Chief engineer) of Victor Studio who contribute to the development of HA-MX10 11
  • 12. Victor Studio & the Engineers Introduction of Victor Studio & the engineers: Mr. Takeshi Hakamata & Mr. Hiroshi Kawasaki http://www.jvcmusic.co.jp/studio/index.html http://www.jvcmusic.co.jp/flair/e/about/index.html 12
  • 13. Perquisites for a Studio Monitor • Reproduce the original sound with clarity and also express the spacious sound stage • Pick up every subtle tone for musical instruments and breath of vocal sound • Meet the requests from sound creators who belong to professional studio and private DTM It is originally presented by monitor speakers 13
  • 14. Standard of Victor Studio Monitor Speakers The level of studio Monitor Speakers will affect the quality of recording sound. “The sound of large monitor had been the standard in Victor studio for long time” The studio monitor speakers used in Victor Aoyama Studio – GENELEC 1035B Retail Value  ¥ 4,725,000 Model 1035B GENELEC is being endorsed as the standard recording studio speakers. It is designed for Large control Rooms, it is a very powerful monitor system, yet at the same time high quality speaker. This system enclosure active crossover filter circuitry 600 l. Moreover, power amplifier module is mounted on a dedicated unit for each driver and circuit protection diagnosed built-in. The unit consists of a luxury-sized power amp. 14
  • 15. Perquisites for Studio-Spec. Headphone • Natural sound reproduction. Easy to identify the original sound note. Reproduce same sound quality with monitor speakers in recording studio. • High sound fidelity. Easy to sense sound note from every single musical instrument or volume balance between them. • Musicians in play feel comfortable, and can recognize sound of instruments or vocal through the monitor headphone. • High maximum input capability for professional use • High durability for tough use in recording studio 15
  • 16. Situation in monitoring the sound The different requirements between artists, directors, and engineers Artists Headphones Directors Headphones / Monitor Speakers Engineers Monitor Speakers 16
  • 17. What are the important points to the artists? Artist must monitor his/her play or voice only through headphones. Monitoring situation might affect the performance of players. Judging sound quality, balance between vocal and instruments through headphones. “It is critical that studio headphones can reproduce the same touch of the sound with studio monitor speakers!” 17
  • 18. The Development of HA-MX10 “We make it happen! The studio spec. monitor headphone! Same sound quality as the studio monitor speakers….” • Collaborative development with recording engineers of “Victor Studio” in Aoyama, Tokyo • JVC developed the new driver unit with original structure, new technology applied to it. • Years of experience of acoustic design. • Series of trial for prototype, testing and evaluations. • It takes more than 3 years for the design and development of HA-MX10. 18
  • 19. 3 3. Design & Technology 19
  • 20. Design Concept The studio monitor headphones which regenerate the high-resolution sound that faithful to a fundamental tone demanded in the music production spot by the joint development with the JVC studio. A studio monitor headphone should be…… Accurate Compactable Durable Comfortable 20
  • 21. Main features of HA-MX10-B Advanced technology plus professional studio experiences! New developed “Monitor Driver Unite” for monitor headphone to reproduce original sound source with high clarity. New Developed “sound diffuser” (patent pending) for high resolution in high frequency range with spacious sound stage New Developed “Clear Bass Port” (patent pending) for clear bass sound and less hollow note of bass sound Tough and durable design for professional daily use in recording studio 21
  • 22. Main features of HA-MX10-B 22
  • 23. New Developed Monitor Driver Unit Edge width, the dome height of the diaphragm is the most important factor in determining sound quality. Repeat for each parameter studied in details Simulated a diaphragm parameters          ↓       Making a prototype mold for diaphragm trial t&R epeat          ↓ Repea Performance measurement, listen          ↓ Audition with victor studio engineers φ40 mm Monitor Driver Unit 23
  • 24. 40mm Monitor Driver Unit Pursue over the details and textures of vocals and instruments sounds. Achieve high resolution and realistic sound reproduction fidelity. Diaphragm 40mm Monitor driver unit Diaphragm cross-section 24
  • 25. New Developed Sound diffuser Sound diffuser was optimized by repeated simulation and audition. The simulation was carried out about position, size and amount of holes and the shape of diffuser.                  The improvement of sound-pressure level of high-end frequency. It provides the resolution and the natural extent of the sound field.   Fr e q u e n c y   s p o n s e Re 1 20 Optimized Sound diffuser 110 1 00 Le ve l (dB) 90 80 Not optimized Sound diffuser 70 1 000 1 0000 1 00000 Fre qu e n c y(Hz ) 25
  • 26. Clear Bass-port structure Newly original Clear Bass-port structure optimize the back pressure in the housing . While maintaining the rich volume of the Bass tone, it can reproduce the clear and crisp Bass-frequency sound without muffled. SD 720 x 480 Clear Bass-port Rich Bass sound without muffled 26
  • 27. Specifications Sensitivity 108 dB/ mW Frequency Response 10 Hz-28 kHz Nominal Independence 56 ohms Maximum Input Capacity 1,500 mW Cord Length 2.5 meter OFC cord Plug 3.5 mm mini plug Mass (with cord) 260 g Accessory 6.3 mm plug adapter, Pouch 27
  • 29. XRCD & K2HD-CD JVC is famous for its recording, mastering of CD production technology. It is presented by the introduction of XRCD and K2HD-CD. “XRCD - Extended Resolution Compact Disc” 29
  • 30. XRCD & K2HD-CD The development of JVC XRCD, XRCD2 and K2HD-CD is facilitated by our own K2 technology and experiences generated from Victor Studio! Engineers insist on keeping very strict requirement and extreme high standard for the production of XRCD and K2HD-CD. The “Victor Studio Sound” is the standard to the engineers. Now, we can share their achievement by listening to the music from XRCD, K2HD-CD, and the professional monitor headphone HA-MX10 30
  • 31. Professional Monitor Headphone HA-MX10 JVC X Victor Studio It’s now available ! 31