Follow these 15 steps to increase coverage, social shares and overall impact of your press release.

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A Berkshire Hathaway Company©2015 Business Wire
BusinessWire.com | 888.381.9473 | info@businesswire.com | blog.businesswire.com | @businesswire
◗◗ Write a clear, concise headline that is no more than 70 characters long.
◗◗ Avoid unnecessary jargon.
◗◗ Place descriptive information in the first paragraph. Most recipients only see the headline and first sentence of
your release, not your sub-headlines.
◗◗ Write a press release that anticipates questions reporters, analysts and other readers will ask.
◗◗ Skip stuffing your release with keywords. Instead, include the search phrases your audiences use to find your
products, services or organization online.
◗◗ Write strong, relevant press releases that will be shared and discussed by media and other influencers.
◗◗ Anyone reading your press release is a potential brand fan! Activate them by including a call to action that
directs the reader to your desired next step.
◗◗ Include social sharing prompts such as requests for social shares or www.clicktotweet.com links.
◗◗ Insert useful hyperlinks to provide easy access to supplemental content.
◗◗ Feature hyperlinks to your owned marketing channels such as RSS feeds, newsletter registrations and social
channels.
◗◗ Include multimedia to improve the likelihood of triggering a positive response by journalists, analysts and
consumers alike.
◗◗ Make sure your multimedia loads with minimal wait time.
◗◗ Use Google Analytics URL Builder to track the traffic your press release drives to your website.
◗◗ Use measurement data to improve future press releases and positioning.
◗◗ Build a better relationship with key reporters and bloggers by socially sharing their coverage to increase the
traffic to your news.
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15TipstoIncreasePressReleaseROI

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A Berkshire Hathaway Company©2015 Business Wire
BusinessWire.com | 888.381.9473 | info@businesswire.com | blog.businesswire.com | @businesswire
SamplePressRelease
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