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1. Executive Business Coaches Increase Sales by Creating Balance Between Marketing and Sales Plans
Successful Business Planning
Executive Business Coaches
Increase Sales by Creating
Balance Between Marketing
and Sales Plans
2. Executive Business Coaches Increase Sales by Creating Balance Between Marketing and Sales Plans
Successful Business Planning
To succeed in business, you need a persuasive and strategic marketing
plan. Find out how you can develop a Marketing and Sales Plan that drives
sales and generates your business the profit it deserves.
Click here
As an executive coach you should be earning at least
$100,000 a year provided you truly balance your
marketing and sales plan. When these plans are in
balance, you can quickly increase sales. Please, let me
explain.
Your strategic plan is essentially who does what by when.
To achieve the desired results, you should also have a:
Marketing plan that gets you in front of your prospects on
a continual basis
Sales plan that delivers the desired results of more dollars
3. Executive Business Coaches Increase Sales by Creating Balance Between Marketing and Sales Plans
Successful Business Planning
These two plans have a direct one to one correspondence.
Specific marketing activities will generate specific sales
results or for every action there is an opposite reaction.
For example as an executive business coach, I know that
for every speech I deliver, I receive one client. This has
been fairly consistent for the last 2 years. Each client has
an $X value. To earn $Y for the year, requires me to
speak at Z# of events. ($Y projected annual income
divided by $X client value determines Z# of events.) The
speaking is a marketing activity where I have gained
favorable attention and began to build a relationship.
Securing the sale is the selling activity which may require
me to discover wants and needs along with making
another presentation before I gain a commitment.
What I share with my business clients is that marketing
and sales are like sister and brother or like Ying and Yang.
4. Executive Business Coaches Increase Sales by Creating Balance Between Marketing and Sales Plans
Successful Business Planning
Each marketing effort should be balanced against the
projected revenue. Again. For every action there is an
opposite reaction. This may be the number of marketing
hours and any marketing costs balanced against the
projected revenue, cost of goods and hours to deliver the
service Therefore is it essential that each executive
business coach knows the average value per client and
how that client was acquired.
The reason that almost one third of coaches fail to have
more than 10 paying clients or that nine in ten make less
than $100,000 is because they have not created a
marketing plan. This plan is in alignment with the
projected or desired sales results. If your goal is to
increase sales, then immediately return to your marketing
plan within your strategic plan to determine how you can
acquire your target market.
5. Executive Business Coaches Increase Sales by Creating Balance Between Marketing and Sales Plans
Successful Business Planning
Leanne Hoagland-Smith, M.S. is a business coach and
executive coach with offices in Indianapolis and near
Chicago. She writes, speaks and coaches people in
businesses to quickly double or triple results through the
creation of an executable strategic plan along with the
necessary leadership skills "to pull it off."
To succeed in business, you need a persuasive and strategic marketing
plan. Find out how you can develop a Marketing and Sales Plan that drives
sales and generates your business the profit it deserves.
Click here
6. Executive Business Coaches Increase Sales by Creating Balance Between Marketing and Sales Plans
Successful Business Planning
One quick question,if you could secure one new client or breakthrough that one
roadbloack holding you back from success, what would that mean to you? Then, take a
risk and give me, Leanne, a call at 219.759.5601 to experience incredible results.
Visit http://www.processspecialist.com/ and explore everything from free articles to
connecting with Leanne.
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