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1. Cafe Business Plans - Financial Projections
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Projections

2. Cafe Business Plans - Financial Projections
When creating your financial projections for your cafe,
save time and hassle by starting with an existing Excel
financial model that just needs adjustment to reflect your
specific business. Given that, here are a couple key areas
to consider on which most of the other numbers will
hinge.
Foot Traffic
Until your cafe becomes a destination through the work of
your promotion strategy, it is safe to say that your primary
business will be some a percentage of the foot traffic that
passes by on the street, assuming you are on a city street
with sidewalks. To look at revenue this way, you need to
know the foot traffic per week during a normal work
week, and how this number changes with the seasons or
with holiday weeks over the course of a year. Next, you
need to make an assumption of a percentage of this foot
traffic that will enter your cafe during business hours. To

3. Cafe Business Plans - Financial Projections
base this in some reality, look at the percentages that
enter a similar business. To be more exact, subtract from
that number the customers who sought out the example
business specifically. Finally, you need to decide on the
average order size per customer who enters, taking into
account those who enter and do not buy at all. Slight
variations in the foot traffic assumption, the percentage
who enter, and the average order size will mean huge
variations in your revenue projections, so be sure to
explain how all three numbers are grounded in reality.
Service Capacity
Your space needs, salary costs, and ability to generate
revenue with your cafe will depend in large part on the
number of servers you plan to have operating at a given
time. Take into account that a server cannot serve
customers nonstop from opening to closing as there will
be a need for resupplying, phone calls, breaks, and clean-

4. Cafe Business Plans - Financial Projections
up. You should nevertheless have an idea of how many
average orders a server can fill in an average hour to
create a reasonable maximum service capacity for your
cafe. Make sure to relate the service capacity you will
have to the orders per hour you expect from your foot
traffic in the first year. You may want to adjust the service
capacity by adding additional servers or time-saving
equipment like a POS system if you expect more than you
can currently handle, or to give servers additional
responsibilities if you believe they will be idle at first.
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