We all know that customer is the king. But which customer. Without right customer segmentation and differentiation this king customer may turn out to be an liability.

2. Customer Segmentation & Differentiation Blurred to Focused

5. “ I need to know the lifetime value of my best customer using 80:20 System 2

7. Blurred to Focused

9. Action * Segmentation – Profile and divide the customer * Differentiation – Make the right customer stand out Reaction * Targeting Customer– choose segmentation * Positioning Customer – communicate the benefits with differentiation

12. Segmentation helps in giving businesses: * Sustainable competitive Advantage * To be profitable : * A productive, stress-free work environment : * Cost-efficiency : * A good reputation :

15. 1KEY Software Benefits 1KEY software helps with: • Flexible analysis • Powerful automation • Comprehensive reporting • Secure control • System integration • User orientation • Enterprise-wide support

29. Nothing can happen without customer and revenue for which right information is needed

33. Sanjay Mehta CEO MAIA Intelligence [email_address] www.maia-intelligence.com