Presentation at an interactive conference organized by NASSCOM & presented by Sanjay Mehta, CEO, MAIA Intelligence. This series focused on Why Business Intelligences (BI) is “hot” even right now, and top in the priority list of CIOs for last three consecutive years. We have seen a growth in BI spending by the enterprises out of their total IT budgets. Building or growing your BI practice or bundling BI with your software product could bring significant returns and add value in your offerings to the existing customers as well. Gartner Research has said that India is the fastest growing BI Platforms market in Asia and has cited BI as the top technology priority of the CIO for 3rd consecutive year in 2009. Why is BI priority?  BI allows customers to extract value from existing systems with a relatively small incremental investment  BI allows customers to measure performance and identify cost cutting and improvement opportunities  BI increases agility which is critical during volatile business times Why you should look at BI Consulting practice? ERP has been across the globe for quite a some while. But have you ever thought that what is the next big wave coming after ERP? BI is the upcoming market opportunity for you as an software consultant, reseller or software product company.  New revenue source in areas that are priority  Help your existing customers reduce costs and take advantage of existing systems and data  Provide cost-effective and faster implementations with immediate and identifiable value BI is a must-have application that organizations across all verticals are fast adopting. In a competitive ecosystem, companies are considering optimization of operations, increasing productivity & efficiency and control costs to increase overall profitability. Companies now reckon BI as a profitable investment. Let’s discuss what makes BI so hot for the CXOs of businesses (both enterprise & mid-market) across verticals and cool for you as IT consultant or software product company. Economics of a BI deal - Services  There is typically between a 1:5 and 1:7 ratio of software to services  Typical services include data warehousing, reporting and analysis, performance management.  Closer relationships with customers

1. MAIA Intelligence Beyond ERP with BI Sanjay Mehta CEO Presented by:

2. Our Journey 2006 - MAIA Intelligence established 2007 - Featured in NASSCOM 100 IT Innovators 2007 - MAIA in ATRE, a Global technology Summit hosted by Red Herring 2008 - 1KEY Agile BI Suite featured in Microsoft Solution Directory 2008 - 1KEY is the 1st Indian BI to be recognized by National Informatics Centre Services Inc. (NICSI) 2008 - Gartner’s Hype Cycle for ICT in India, Report mentioned MAIA 2008 – Red Herring Asia Finalist 100 2008 – India’s Most Trusted IT Vendor by a CIO Survey by The CTO Forum 2009 – Named ‘Most Successful Startup’ to watch out for in 2009 by the readers and editorial board of I.T. Magz 2009 – NIC BIDW division recommends MAIA 1KEY for TDB Award. 2009 – Gartner Report on BI Trends mentions MAIA Intelligence . 2009 – MS uploads on its website MAIA Intelligence as its case study. 2009 – First company as an MS ISV to get on Windows 7.

3. Visualization Challenge 3 Blind Analyst & a Data warehouse

4. BI

5. Sales Revenue $1,383,593 $1,295,213 Q1 $1,374,876 Q2 $1,242,871 Q3 $1,383,593 Q4 $1,102,304 2004 Q4 $1,383,593 2006 Q4 $1,395,478 2005 Q4 $1,598,604 Target 2006 Q4 $1,383,593 Actual 2006 Q4 BI Technology helps understanding data for actionable information

6. BI makes data visualization easy for quick decisions Which region has the best sales & in which month?

7. Efficient V/s Effective

8. BI Reality at Most Organizations Difficult to use “Foreign” tools inhibit adoption and use Functionality split across multiple tools Fragmented Rigid and unable to change with the business Inflexible Narrowly deployed without a complete view Departmental Too costly for broad deployment Costly

9. Solving BI Reporting Problem Currently Addressed With BI Software Currently Addressed With BI Software Bottom of the Pyramid is Under served & Uncontested Bottom of the Pyramid is Under served & Uncontested Bottom of Pyramid either using spreadsheets or dependent on application vendor for reports. They are constantly struggling with their operational reporting needs Cascading effect like email solution all will need decision making tool

10. Uncover BI in Your AccountsAsk the following three questions to your prospects Are you and your users happy with the level of reporting that is available today? How do you monitor key metrics in your business? How do you measure performance relative to that budget/forecast throughout the year?

11. Uncovering OpportunityAsk and listen for personal productivity

12. Uncovering OpportunityAsk and listen for business productivity

13. Uncovering OpportunityAsk and listen forinfrastructure productivity

14. Performance Management Data Warehousing Reporting and Analysis BI Opportunities Strategy consulting Capacity and expansion planning Vertical and horizontal solutions Support and training Business Process Integration (BPI) Extend to line of business (LOB) decision makers Broadly deploy solutions to business groups Analysis Services Cube Development Dashboard design and development Customization and deployment ofreporting solutions Integration of disparate repositories LOB integration into existing solutions

16. Users fail to use IT-provided solutions

17. Tech. vendors prevail

18. Limited or no business benefits realized

19. Users and IT form teams

20. BI core to strategic planning

21. Business wins

22. Right technology and products selected

23. BI competencycenter emerges

24. Users source applications

25. Infrastructure issues arise

26. Scale, integrationand manageabilityare compromised

27. Application vendorsprevail

28. IT as a utility, not a partner

29. MIS reporting is the norm

30. Inertia prevents any significant, new initiatives

32. BI Pitfalls to Watch

33. Who Owns BI?

34. The BI Market US$18.8B Software Revenue in 2006; US$30.7B by 2011 10 percent + CAGR (IDC) Even bigger market opportunity Analytic Applications US$6.8  11.8B Managers and Analysts Business PerformanceManagement and Financial Analytics CRM Analytics Supply Chain and Services Operations Management Information Workers Managers and Analysts End-User Tools US$6.3  10.7B End-User Query, Reporting, and Analysis Advanced Analytics IT Administrators, Data Warehouse Managers Data Warehousing US$5.7  9B Data Warehouse Management (DB) Data Warehouse Generation (ETL) Source: 2007–2011 Forecast Update and 2006 Vendor Shares IDC Worldwide Business Analytics Software

35. Case Studies

37. Integration to Dynamics GL

39. Interoperability of existing systems

40. Clarity on goals, metrics and KPIs

41. Internal skills and management attention6< weeks Enterprise Dashboard/Scorecard, Analytics Enterprise wide solution 21

44. Web User Client User Internet Web User Client User 1KEY Meta base data Server Credence iDEAL (for Mutual Fund) (Oracle) PMS / PFRDA / EPFO (Oracle) CRMnext (MS SQL) Savion Process Automation (MS SQL) Wealth-Spectrum for Liquid Fund (Oracle)

47. SAP Queries, BAPI’s, Z Tables and RFC reading with help of 1KEY SAP Connector. Supported Versions: SAP R/3 4.6c and 4.7 ECC 5.0 and 6.0

48. Umesh Mehta CIO AMW Won the Ingenious CIO 100 Award on 5th September 2009

54. BI Modules Getting into nuts and bolts

55. Get the right direction instantly VIEW has been engineered to fully address the reporting requirements of your organization helping you to compete and win in the marketplace without much effort or compromise. It provides runtime analysis, grouping, column customizations with Parent-Child Relationships, Drill Down and Drill Back functionalities with a extremely intuitive report formatting for Business users.

57. Take Intelligent Decision CUBE is a comprehensive data analysis, data mining, and multi-dimensional visual reporting solution. With its powerful data architecture, CUBE is able to slice and dice information efficiently and provide users with an extremely intuitive experience. Regardless of the perspective, data can be rendered to answer business questions - and best of all - it allows business users to focus on business rules rather than creating dozens and dozens of reports.

59. Create Impact with business data CHART is a graphical representation and visual reporting which represents business performance via stunning and meaningful diagrams. It helps to drive organizational achievements by giving information in a much consolidated and easy to understand manner. Runtime user definable drill down & drill back functionality available direct from the charts. Customer segmentation, forecasting, trend analysis, etc. all made easy

60. Customer Profitability Analytics Customer = King or Customer = Liability

61. Always on and always updating SCHEDULER enables users to schedule the reports as per the recurrence pattern in the variety of formats like PDF, TXT, XLS, HTML, MHT and RTF to be stored on hard disk, to be emailed to respective business users, or to FTP. It automates the complete process of reporting and avoids the cumbersome work of manually creating and/or delivering reports to respective business users on a periodic basis.

63. Run your company from anywhere DASHBOARDS, users can define their own Dashboards having combination of multiple reports like View, Gauge, Chart, KPI's, RSS Feeds etc, on one single screen. Dashboard is a reporting tool that can be defined as a user interface for organizing and presenting data in a consolidated manner. Data from multiple sources are integrated and unified for display on a single platform. This makes the information easy to read and comprehend, all on the same screen.

65. Structured methodology : KPI Ageing Analysis KPI Description Maintain credit period of less than 3 days KPI Objective Better Cash flow KPI Benefits 1-Apr-07 KPI Start Date 31-Mar-08 KPI End Date 12 months, Daily KPI Life Span & Reporting Periodicity Days KPI Unit of Measure & Formula Less than 3 days KPI Target Value Plus or minus 1 day KPI Upper & Lower Tolerances 7days, 1 day Anticipate Upper and Lower Limits Mr. XYZ KPI Sponsor Mr. ABC KPI Initiator Mr. ABC KPI Benefactor Both KPI Internal or Customer Facing Back Office application running on Oracle, Transaction application running on SQL, KPI Data Sources

66. Key Performance Indicators KPI are high-level snapshots of a business or organization based on specific predefined measures. KPIs typically consist of any combination of multiple reports. They may include global or regional sales figures, personnel stats, real-time supply chain information, or anything else that is deemed critical to a corporation's success. KPI allows goals to be observed with different warning colors that will be switched on as defined giving the user a quick view of how well or how poorly each goal is met. It is the best way to track and represent variances on targets & budgets.

68. File Reader 1KEY FILE READER is a utility that imports data from Text Files, Excel Files, stores it into 1KEY CUBE or 1KEY VIEW for direct reporting and analytics. 1KEY users get the benefits of another key functionality which not many reporting tools software provide as of today.

69. Query Expert 1KEY has dynamic query engine with expression builder and model creator. It provides the facility to use simple graphical interface to build SQL statements and create views in a database. It has graphical panes that displays your SQL statements visually and a text pane that displays the text of your SQL statement. You can work in either the graphical or text panes.

70. Role Based Security 1KEY uses "parametric control" for controlling access over business information which is available to users for their reporting needs. Parameters are mapped to the user hierarchy of the organization and hence the access to the relevant data. Parameters definition can be one of the fields available from the system or can be user defined based on the requirement of the organizations.

71. Who moved my cheese An amazing way to deal with new business opportunity

72. Story of gained & lost opportunity

73. How we act seeing an cheese – Business Intelligence

74. When you see that you can find & enjoy new cheese you change course Keep things simple, be flexible and move quickly

75. MAIA Intelligence Thank you Corporate Office: 2/319, Millennium Business Park, Sector 1, Mahape, New Mumbai, India – 400 701 Tel: 91-22-66888999 | Fax:91-22-66889000 | E-mail: sales@maia-intelligence.com