Live-streaming video is one of the hottest digital trends that predicted to dominate the market. Periscope and Meerkat, are the most popular live-streaming apps that provide a simple way to broadcast live video from a mobile device.

1. Periscope vs.
Meerkat:
8 Ways to Use Live-Streaming
for Business

2. Live-streaming video is one of the
hottest digital trends
Periscope and Meerkat, are the most popular live-streaming apps
that provide a simple way to broadcast live video from a mobile
device.
BusinessGlory.com

3. The two apps have been fighting for
domination since they launched
Despite Meerkat’s early lead, Twitter has been throwing its weight
around to keep Periscope on top, including disabling some of
Meerkat’s Twitter integration features.
BusinessGlory.com

4. But what are the real differences between
Periscope vs Meerkat? How you can use the
live-streaming for your business?
BusinessGlory.com

5. BusinessGlory.com

6. Both Meerkat and Periscope share
several important features
Each one with a loyal audience that continues to grow, it’s like Apple
vs. Windows, where users are proud to be able to affiliate with a
particular “team” because of unique features.
BusinessGlory.com

7. Although Meerkat’s interface seems to
be more directed
Each has their own way for watchers to like the videos, each has
options to save the streams to your phone once you finish and both
allow public chats within the videos.
BusinessGlory.com

8. Because of their fast growth and
massive reach
businesses start to find ways to adopt the live-streaming as part of
their marketing strategy. Many brands are already join live-
streaming video by using Periscope/ Meerkat to provide behind
scenes access, tutorials and live event streaming.
BusinessGlory.com

9. 8 simple ways
Check out these
BusinessGlory.com
To use live-steaming for your business

10. Behind The
Scene Videos
BusinessGlory.com
1

11. Use Periscope/ Meerkat to give your
viewers a behind the scene view
Exclusive view and update will attract more customers and
strengthen your relationship with your followers/customers
BusinessGlory.com

12. Live demo of
product features
BusinessGlory.com
2

13. Create a live demo of product new
features
Showcase product new features by doing an interactive product
demonstration. Showcase cool product features, packaging and
answer questions from viewers.
BusinessGlory.com

14. Announcements
BusinessGlory.com
3

15. With Live-streaming Company news can
be shared to the entire world
Although in both apps you can’t schedule an actual event , you can
still use Periscope or Meerkat as a place to tell your supporters
about something new happening with your business.
BusinessGlory.com

16. Live customer
support
BusinessGlory.com
4

17. Live-streaming is transforming the way
companies provide customer service.
Beside providing one-to-one customer support, you can answer
multiple and responded to in real-time with minimal resources.
BusinessGlory.com

18. Share promotions
And deals
BusinessGlory.com
5

19. Promotion marketing is a great way to
expose customers to your brand.
The Periscope and Meerkat apps give you an easy way to tell your
followers about any promotions or deals that you’re offering,
generating visibility for your brand and possibly attracting new
followers.
BusinessGlory.com

20. Q&A Sessions
BusinessGlory.com
6

21. Q&A session is a great way to clarify
any points your customers may have
with your business
It’s the best way communicate your message with customers.
Periscope and Meerkat give you an organized structure for running
Q&A sessions.
BusinessGlory.com

22. Share Personal
Experiences
BusinessGlory.com
7

23. Encourage customers to share their
personal experiences
Besides reaching out to customers, you can use Periscope and
Meerkat to encourage customers to share their personal
experiences with your brand. This can be more powerful than
customer feedback on individual products, as your brand will likely
have a lot more to say about your organization as a whole.
BusinessGlory.com

24. Professional Tips
& Tutorials
BusinessGlory.com
8

25. Sharing relevant news and how to
videos
Sharing relevant news and how to videos is a great way to put
yourself an expert your industry. While many people are using
youtube, but Periscope offers users the ability to ask questions
instantly.
BusinessGlory.com

26. Is your business leveraging Periscope
or Meerkat? If so, what strategies have
you adopted? Share your thoughts in
the comments below!
BusinessGlory.com

27. For more marketing tips visit:
www.businessglory.com
BusinessGlory.com