Mobile internet, social media, group sales and the "connected" consumer are some of the trends changing how we engage with customers. Find out how these new behaviours, driven by changing technology, impact your business model, products, marketing strategies and sales.

1. The New Consumer Trends and Insights for SME Advantage Adam Ferrier – Consumer Psychologist & Founding Partner, Naked Communications Jodie Fox – Director of Fashion & Co-Founder, Shoes of Prey Sue Barrett – Founder & Managing Director, Barrett Moderated by Valerie Khoo

2. The New Consumer Trends and Insights for SME Advantage Adam Ferrier – Consumer Psychologist & Founding Partner , Naked Communications Jodie Fox – Director of Fashion & Co-Founder, Shoes of Prey Sue Barrett – Founder & Managing Director, Barrett Moderated by Valerie Khoo

4. What we do We make women happy by empowering them to fully express their style. We solve the problem of the search for the perfect shoe. Great Shoes!... Thanks, I designed them!

8. The Founders

9. Where we started ...in the lounge room

10. Team

12. Free lunches – culture building

14. Consumer Behaviour changes that shaped Shoes of Prey: GFC

16. Core marketing channels

17. Customer service

18. PR

19. Video bloggers

20. YouTube

21. Facebook / Twitter

22. Blogging – Shoes of Prey & 22michaels.com

24. Customer service as a marketing activity rather than operation expense

25. Press

28. Video bloggers

35. Product development

36. Customer feedback

39. YouTube

40. Facebook / Twitter

43. The New Consumer Trends and Insights for SME Advantage Adam Ferrier – Consumer Psychologist & Founding Partner , Naked Communications Jodie Fox – Director of Fashion & Co-Founder, Shoes of Prey Sue Barrett – Founder & Managing Director, Barrett Moderated by Valerie Khoo

44. the evolution of buying & selling u

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46. last decade = 100 years. 21st century = 1,000 years. u

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48. product monologues & curious buyers u

49. play video u

50. abundance, asia, automation u

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52. buyers’ creating their own buying journey u

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54. listen to conversations u

55. customers investors employees suppliers u community influencers media prospects

56. get personal u

57. u

58. sales is a team sport u

59. everybody lives by selling somethingu

60. u www.barrett.com.au

61. The New Consumer Trends and Insights for SME Advantage Please join us at these upcoming Let’s Talk Business events: Mobile Internet for SMEs – Because every customer is mobileTuesday 7 June Leadership Exchange – Role models for success Tuesday 19 July Tickets can be purchased from letstalkbusiness.nsw.gov.au/