Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Let's Talk Business - Mobile Internet 07.06.11
1. The Mobile Internet Because every customer is mobile FoadFadaghi– Research Director & Principal Analyst for Mobility and Media, Telsyte Dan Swan – Head of Client Services & Operations, Mogeneration Ian Farmer – Digital Strategist, Webling Interactive Moderated by Paul Wallbank
2. The Mobile Internet Because every customer is mobile FoadFadaghi - Research Director & Principal Analyst for Mobility and Media, Telsyte Dan Swan – Head of Client Services & Operations, Mogeneration Ian Farmer – Digital Strategist, Webling Interactive Moderated by Paul Wallbank
4. Why Publish to Tablet? Tablet trends 750,000 iPads sold to date with over 1million by end of 2011 PwC Forecast for 5million iPads only by 2015 That’s TWO per household Android devices coming thick and fast but currently have low numbers – approximately 15-30,000 units shipped/sold The 10th billion app was downloaded in January 2011, the global app market set to be worth $25 billion by 2015 with Apple’s share 20% Evolution of data consumption; 3 of the top 10 activities on an iPad; news, magazines and books.
5. What publishers ask for Total control of their brand and their design Grab the opportunity in the new touch technology An easy to learn, easy to use process. Leverage skills and workflows that exist in their business already A cost effective process; with no risky large financial outlays Rich customer engagement when and where they want it ROI on digital content Mogeneration’s Oomph Digital Publishing platform answers this.
6. Mogeneration’s Oomph Licensed publishing platform that enables traditional publishers, corporates and agencies to create beautiful magazine style applications. Oomph brings words, photos, video, audio, location and touch experiences together using the skills and workflows that exist in your business already Simplicity - Designers not programmers – no integration needed No cost of ownership - we take care of software updates, support, new feature releases Allows you to broaden your brand, create new revenue streams and captivate and engage your audience
9. New World of Analytics Brings a new level of accountability to publishing Dashboard view of length and frequency of Sessions (per day/ week/ month) Compare App performance against existing content, against similar apps in the same category or across the whole app store Track journeys & events – what route did they take, what content did they spend the most time on Did they share info, bookmark it, go to a related website How long they spend engaging/ interacting with advertising/did they respond to the Brand and/or CTA
10. Marketing your App Jump in – make it a priority for your whole business As with all Digital Media – use the data - measure; analyse; optimise the user content experience Leverage the HUGE digital distribution networks: Apple App store – PAID downloads & subscriptions Google Adwords – Performance driven ads Social media – Facebook, Twitter, etc all extend your brand and reinforce with CTA “Download & BUY App” Don’t forget to leverage offline media– print, radio, TV, etc to showcase your apps and content And finally… It’s all Digital… don’t let the Tablet be as the iPod was to the music industry.
11. Future Opportunities/ Challenges Advertising – better targeting, more specific feedback for media & sales Learn what type of content, media, CTA’s, etc works in this environment. Potential to overlay it with audit data. Create new revenue streams & advertising business models Track app subscriptions – provide discounted rates, membership discounts. Paywall creates revenue for digital data that historically was free, safe guarding your skilled workforce and content.
12. Contact Dan Swan Head of Client Service +61 415 124 475 dan@mogeneration.com
13. The Mobile Internet Because every customer is mobile FoadFadaghi – Research Director & Principal Analyst for Mobility and Media, Telsyte Dan Swan – Head of Client Services & Operations, Mogeneration Ian Farmer – Digital Strategist, Webling Interactive Moderated by Paul Wallbank
14. Webling Interactive Mobile Marketing for SME’s Strategies for the future of mobile Ian Farmer Strategy Director Webling
15. 35% of Smartphone users use an app before getting out of bed Source: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab
27. = World in 2009Does your business allow for m-commerce? 6/8/2011 20
28. Mobile Strategy: Twitter >40% of tweets published from mobile device Establishing relationships with key influencers Mobile communications channel “Special 2 for 1 offer today only”
29. Mobile Strategy: Podcast / Vodcasts Live / pre-corded broadcasts Product instruction What Mobile friendly content do you have? Short 2-3 mins http://www.dailygrape.net
31. Mobile Strategy: Location based marketing Engaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.
36. Tip # 1: Mobilise your website Have you logged into your website via your smartphone? What core information on mobile? Include Mobile sitemap Review metrics
38. Tip # 3: Encourage Testimonials, Rate & Reviews Understand that people will review you, help them Future mobile web will be dominated by maturing recommendation engines
39. Tip # 4: Encourage and reward check-ins Is foot-traffic important for your business? Recognise the viral effect of the check-in Facebook deals launching soon in Aust Connect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.
40. Tip #5 Experiment while you can Don’t FAIL to LEARN DO FAIL to LEARN
42. The Mobile Internet Because every customer is mobile Please join us at these upcoming Let’s Talk Business events: Leadership Exchange – Role models for success Tuesday 19 July Tickets can be purchased tonight at the registration desk
Hinweis der Redaktion
Introduction – Mogeneration is a leader in Digital publishing – we originally began as an iPhone mobile developer and over time realised that creating bespoke apps for businesses was costly but also there was a set formula and requirements that people were asking for WE combined this experience to create a platform that brings together the requirements – avaialble now as our mature and ever improviing platform Oomph. Mogen we ave won awards including the AIMI finalists in 2010… etc
The Nielsen Company research states that 91% of iPad owners have downloaded at least one application for their device, with 63% of those being a paid application. 1 The fourth edition of The Nielsen Company’s State of the Media, The Neilsen Company 2010.2MarketsandMarkets research firm’s ‘World Mobile Applications Market (2010 – 2015)’ report3 The fourth edition of The Nielsen Company’s State of the Media, The Neilsen Company 2010.
Go full tablet, make it rich, make it meaningful
Brings together the beautiful designs of print with the rich media experiences available on digital, Focused: By focusing on tablet media as a core competency, not an up sell or PDF viewer bolt on, you won’t need to invest in new work flow systems or have to buy a larger than needed suite of products.
Partnershipphiloshop
Partnershipphiloshop
Imagine if you could track sit on your readers shoulder, track what they read, where they go, how they interact with your content. What content they like the most – ie gourmet traveller might all love the recipes?CTA can be going to we
SMH…. “more content in App”… from offline
Direct CTA – combines beauty of TVCs with direct response of digital – allowing custoemrtointerct with the ad. EgrenaultWhat price advertising?For smaller players it’s about targeting the right audience with rich experiences.