1. The Leadership Exchange Role Models for Success David James – CEO & Director, Brasserie Bread Mike Cannon-Brookes – Co-Founder & CEO, Atlassian Christopher Witt – Founder, CEO School; Founding Director, UNSW Centre for Innovation and Entrepreneurship; Partner, Kalori Group Moderated by Valerie Khoo

2. The Leadership Exchange Role Models for Success David James – CEO & Director, Brasserie Bread Mike Cannon-Brookes – Co-Founder & CEO, Atlassian Christopher Witt – Founder, CEO School; Founding Director, UNSW Centre for Innovation and Entrepreneurship; Partner, Kalori Group Moderated by Valerie Khoo

3. David James CEO - Brasserie Bread City of Sydney – Let’s Talk BusinessInnovation of an “Old World” industry

4. Innovation of an “Old World” industry Developed predictive algorithm to enable the “scaling” of the sourdough bread making process Developed company-wide intranet to systemize artisan baking business Worlds first online shopping service for artisan bread Integrated social media strategy

6. 3 days to make bread

7. 14 days to build Starter

8. 100 Customers 50 products

9. Spreadsheet to database

10. Ease of Use

12. Social Media Strategy *Twitter enables you to ENGAGE your community

14. Automatic “real” deadlines

15. Leverage existing logistics

16. Pay shop owners commission

17. Drive foot-traffic & develop business partnership with shop owners

19. The Leadership Exchange Role Models for Success David James – CEO & Director, Brasserie Bread Mike Cannon-Brookes – Co-Founder & CEO, Atlassian Christopher Witt – Founder, CEO School; Founding Director, UNSW Centre for Innovation and Entrepreneurship; Partner, Kalori Group Moderated by Valerie Khoo

34. The Leadership Exchange Role Models for Success David James – CEO & Director, Brasserie Bread Mike Cannon-Brookes – Co-Founder & CEO, Atlassian Christopher Witt – Founder, CEO School; Founding Director, UNSW Centre for Innovation and Entrepreneurship; Partner, KaloriGroup Moderated by Valerie Khoo

35. Leadership in a Data-Dense World 19 July 2011

36. July 11 Leadership 27 What I Just heard

37. There seems to be: Unlimited potential – Let’s expand everywhere Too many choices Overwhelming data, but not enough clarity July 11 Leadership 28

38. July 11 Leadership 29 Preliminary Survey How many of you are CEOs? How many of you have can itemise a clear set of 5 key Performance Indicators? Do you track these Monthly? Can you specifically state what your business boundaries are? What do you do, and what you do you not do?

39. Common problems for CEOs Lack of vision – in the name of being “Flexible” or “Opportunistic” Struggle for Control – failure to delegate in the name of “Quality” Avoidance of making choices – thinking we can have it all Uncomfortable with missing out – stretch too thin Sweating the small stuff (or possibly sweating the wrong stuff!) July 11 Leadership 30

40. July 11 Leadership 31 What are the scarce resources? Management Bandwidth & Energy Teamwork Timely decision making

41. July 11 Leadership 32 What are the scarce resources? Management Bandwidth & Energy Teamwork Timely decision making Let’s protect & preserve these attributes religiously

42. July 11 Leadership 33 The Long & Winding road – Leadership needs to blend & decide

43. Fact 1 Numerous studies have shown that decisions made under time pressure and without data, generally suffer little in quality from those decisions with ample time & data. Instincts are an amazing feature of human learning. Moreover, there are clear benefits from timely decisions only part correct, versus late decisions more correct

44. Fact 2 The human mind tends to over-estimate the pain of a possible mistake. Then, the mind under-estimates the time needed & ability to bounce back from a mistake. Result: Caution, dwelling on failures, and low risk taking; a perfect survival strategy for a Neanderthal

45. What are some lessons from success stories? Learn to love the word “No” – it will save you a lot of wasted time and money chasing situations with little prospect

46. What are some lessons from success stories? Learn to love the word “No” – it will save you a lot of wasted time and money chasing situations with little prospect Seek to find a “fit” with others, rather than sell them on something they may or may not really want

47. What are some lessons from success stories? Learn to love the word “No” – it will save you a lot of wasted time and money chasing situations with little prospect Seek to find a “fit” with others, rather than sell them on something they may or may not really want Fearless & curious – ask Why, rather than What from your Partners & Mentors

48. What are some lessons from success stories? Learn to love the word “No” – it will save you a lot of wasted time and money chasing situations with little prospect Seek to find a “fit” with others, rather than sell them on something they may or may not really want Fearless & curious – ask Why, rather than What from your Partners & Mentors Leaders empower others, and stream line to reduce barriers

49. What are some lessons from success stories? Learn to love the word “No” – it will save you a lot of wasted time and money chasing situations with little prospect Seek to find a “fit” with others, rather than sell them on something they may or may not really want Fearless & curious – ask Why, rather than What from your Partners & Mentors Leaders empower others, and stream line to reduce barriers Decide to decide! Timely matters more than Perfection.

50. July 11 Leadership 41 What does great Leadership look like?

51. July 11 Leadership 42 It’s not like this!

52. Set the agenda for your team Setting goals is the first step in turning the invisibleinto the visible. ~ Tony Robbins July 11 Leadership 43

53. July 11 Leadership 44 Focus the Team via a “Dashboard” based on Critical KPIs

54. Great Leadership maps out: July 11 Leadership 45 Vision – what we do, and equally, what we don’t do! Priorities Delegates - Accepts mistakes of others are a cost of doing business

55. July 11 Leadership 46 Thanks for having me this evening!

56. July 11 Leadership 47 Contact Details The Kalori Group 131 Macquarie Street, Level 14 Sydney, NSW 2000 Australia Mobile: +61.4.2844.2844 Email: cwitt@kalorigroup.com

57. The Leadership Exchange Role Models for Success Thank you for your participation in this year’s Let’s Talk Business series. Tonight is the final seminar for 2011.