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Rosa Jimenez - EL PAIS - Spain - Stanford Engineering - Feb 9 2015

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Talk by Rosa Jimenez Cano, Silicon Valley Correspondent - EL PAIS (Spain), at Stanford on Feb 9 2015, in our session on 'European Tech Media in Silicon Valley'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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Rosa Jimenez - EL PAIS - Spain - Stanford Engineering - Feb 9 2015

  1. 1. Europreneurs European Entrepreneurship & Innovation @ Stanford Engineering European Tech Media in Silicon Valley: Spanish Startup Scene Rosa Jiménez Cano Silicon Valley Correspondent @petezin Based in San Francisco February 9th 2015
  2. 2. What do we cover? ●  World's leading newspaper in Spanish ●  More than 240 journalists worldwide ●  Largest news site by audience in Spanish ●  Madrid HQ, offices in Mexico DF, Brussels, Sao Paulo, Barcelona, Washington DC and New York ●  More than 30 correspondents worldwide (LA and SFO) ●  Reaching both Spanish and Portuguese speaking audiences ●  Alliance with leading European newspapers, monthly issue, in depth topics ●  Quality paper: politics, international affairs, economics, science, culture, arts and tech
  3. 3. Rosa Jiménez Cano ●  Journalist with a geeky background ●  Citizen journalism: Periodismo Ciudadano and Ahora Bolivia co-founder ●  Social media passion ●  I just wanted an MBA ●  Largest news site by audience in Spanish ●  Madrid HQ, offices in Mexico DF, Brussels, Sao Paulo, Barcelona, Washington DC and New York ●  More than 30 correspondents worldwide (LA and SFO) ●  Reaching both Spanish and Portuguese speaking audiences ●  Alliance with leading European newspapers, monthly issue, in depth topics ●  Quality paper: politics, international affairs, economics, science, culture, arts and tech
  4. 4. Challenges ●  English edition: daily pick of stories translated into English (online) ●  Portuguese edition from Sao Paulo: Emerging audience ●  Print (paying) and web (free) ●  Growing audience in Latam: Millenials 20-30’s ●  Verne: We love virals (and kittens) ●  Competition with both print media and new players born digital
  5. 5. Tech Coverage ●  Silicon Valley correspondent: big bet ●  Entrepreneurship is key for the future of Spain: special focus in profiles and success stories ●  Innovation as an optimistic and interesting topic ●  Tech as a relevant side of both business and science ●  Apps as an emerging business, also as a topic itself to be ranked and recommended
  6. 6. Key Points ●  Silicon Valley: inner feeling, more than a place, difficult to replicate ●  SV vs Europe coverage: We take more distance ●  US: lifestyle ●  Tech as a future issue ●  Tech as business ●  Tech as entertainment ●  Fintech, Edutech, TechHealth...

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