Familo is a location sharing app that allows families to stay connected by sharing their real-time locations. It has over 85% growth through word-of-mouth and organic marketing. The app is available in 12 languages and sees strong worldwide usage, with Brazil, Germany, the US, India, and Turkey as top markets. Familo solves daily needs for families such as knowing when a child has arrived home safely from school. It offers intelligent and contextual location sharing through precise geofencing technology that is patented and outperforms competitors. The company employs a freemium business model with premium subscriptions and in-app purchases.

1. WE CARE ABOUT THE MOST IMPORTANT
CIRCLE IN THE WORLD
YOUR FAMILY.
Stanford Engineering • Michael Asshauer • 03/07/16
www.familo.net • @familo • michael.asshauer@familo.net • @miolek

2. 2
REGISTERED USERS
85% viral & organic growth

3. WORLDWIDE USAGE
FAMILO is available in 12 languages
Frequency of check-ins in one single day
Available languages: EN, DE, PT, TR, ES, CN, RU, ID, AR, PL, VN, SV
TOP MARKETS
Brazil
Germany
United States
India
Turkey

4. WHERE ARE YOU?
Has Emma arrived at School?
Who’s at home?
Where do we meet?
WE SOLVE DAILY
FAMILY NEEDS
I’ll be running late!

5. REAL TIME LOCATION SHARING
Location Mode: VISIBLE
Where shall I
pick you up?
Oh great! He’s
on his way!

6. Auto-notifications when reaching
and leaving predefined locations.
5 check-ins per second worldwide!
INTELIGENT PLACES
Location Mode: PLACES ONLY
Has Emma
arrived at Uni?
Is dad still at
work?

7. SECURE MESSAGING
Location Mode: INVISIBLE
Who’s up for
pizza tonight?

8. 1-click emergency alert
to all group members.
PANIC ALERT
Just in case

9. IMPRESSIVE ENGAGEMENT
weekly actions per
user
8 actions avg. on
weekdays!
Strong lock-in effect: Used by families multiple times every day
48

10. SPACE TECHNOLOGY
Intelligent & contextual location sharing

11. FAMILO’S GEOFENCING TECHNOLOGY
• Higher reliability of 15%
• Better location precision of 90%
• Low battery consumption, similar to all competitors
• Unique combination of GPS, Wifi- and Celltower-triangulation
• About to be patented
FAMILO APPLE GOOGLE
Reliability 91.25% 87.50% 82.29%
Precision
(measured as delay)
2.3 minutes 4.1 minutes 2.9 minutes
Battery drain
(in motion)
0.7% / hour (iOS)
3.5% / hour (Andr.)
0.5% / hour 3.3% / hour
gains significant advantage over
competing technologies

12. FREEMIUM
LONG-TERM
Premium subscription 4.99
monthly per family
Specialist for mobile
location technology
BUSINESS MODEL
High willingness to pay for a reliable premium locator app
In-app purchases from
0.99 per feature extension
In-app offerings from
selected premium-partners

13. Worldwide media coverage
PUBLIC RECEPTION

14. MICHAEL DAVID
HAUKE
+ 12 great employees
Business
Technology
Product
Our partners:

15. THANK YOU
Visit us in our Hamburg office!
www.familo.net • @familo • michael.asshauer@familo.net • @miolek