SlideShare ist ein Scribd-Unternehmen logo
1 von 15
What Can HR Learn
from Marketing
Three Big Buckets
Mental Models
Business Impact
Proper Implementation
©2015 PayPal Inc. Confidential and proprietary. 2
Mental Models
3
Service-Profit Chain
©2015 PayPal Inc. Confidential and proprietary. 4
(Adapted from Heskett Service-Profit Chain)
People Operating Strategy
& Service Delivery Systems
Employee
Retention
Employee
Productivity
Employee
Engagement
& Loyalty
Employee
Behaviors
Product
Quality &
Value
Service
Quality &
Value
Customer
Loyalty
& Spend
Profitability
Revenue
growth
Measures of the Employee Experience and Outcomes
Stanford d.school
©2015 PayPal Inc. Confidential and proprietary. 5
Authentic Branding
©2015 PayPal Inc. Confidential and proprietary. 6
Business Impact
7
It Can Be Quantified
©2015 PayPal Inc. Confidential and proprietary. 8
Measure what is measurable, and make
measurable what is not so.
-- Galileo Galilei
Storytelling
©2015 PayPal Inc. Confidential and proprietary. 9
The history of storytelling isn't
one of simply entertaining the
masses but of also advising,
instructing, challenging the
status quo.
-- Therese Fowler
Kurt Vonnegut
Change Management
©2015 PayPal Inc. Confidential and proprietary. 10
Implementation
11
Leverage reporting
People COE Business
Partners
Business Leader
Executive
Function Head
Middle
Management
Frontline Leader
©2015 PayPal Inc. Confidential and proprietary. 12
Personalized matrix of needs and decisions
Implementation Maturity
©2015 PayPal Inc. Confidential and proprietary. 13
Where Are Your Stakeholder Relationships?
Facilitator
Nobody Asked
for Analytics
Create
Demand
Push
Consultant
People Start to
Realize Value
Demand Starts
to Become
Overwhelming
Pull
Service Provider
Self-Service
Answers to
Most Questions
Focus on
Quality and
Scale
Strategic Partner
Value Your
Contribution
Focus on Most
Impactful
Efforts
Team Framework
©2015 PayPal Inc. Confidential and proprietary. 14
Consulting & Dashboards
(Insight, Advisory Services, Organizational Effectiveness)
Data Stewardship
(ETL, Data Management, & DataQuality)
Standard & Ad-hoc Reports
Statistical Analysis & Predictive Modeling
Thank You
15

Weitere ähnliche Inhalte

Was ist angesagt?

Company Presentation Sparsh Innovators
Company Presentation Sparsh InnovatorsCompany Presentation Sparsh Innovators
Company Presentation Sparsh Innovators
Chaitanya Kishore
 
Aitec Managed Service PPT v1.
Aitec Managed Service PPT v1.Aitec Managed Service PPT v1.
Aitec Managed Service PPT v1.
Shailendra Yadav
 
The Future NHS Plans: Delivering Transformation and Sustainability
The Future NHS Plans: Delivering Transformation and SustainabilityThe Future NHS Plans: Delivering Transformation and Sustainability
The Future NHS Plans: Delivering Transformation and Sustainability
Mark Reading
 
Client Brochure 3 Ps
Client Brochure 3 PsClient Brochure 3 Ps
Client Brochure 3 Ps
Scott Hastie
 
Nearshoring Group
Nearshoring GroupNearshoring Group
Nearshoring Group
JacekSalek
 

Was ist angesagt? (20)

Company Presentation Sparsh Innovators
Company Presentation Sparsh InnovatorsCompany Presentation Sparsh Innovators
Company Presentation Sparsh Innovators
 
Aitec Managed Service PPT v1.
Aitec Managed Service PPT v1.Aitec Managed Service PPT v1.
Aitec Managed Service PPT v1.
 
Accounting for all intro 2015
Accounting for all intro 2015Accounting for all intro 2015
Accounting for all intro 2015
 
Teodora Bozheva - Show Me the Difference!
Teodora  Bozheva - Show Me the Difference!Teodora  Bozheva - Show Me the Difference!
Teodora Bozheva - Show Me the Difference!
 
The Future NHS Plans: Delivering Transformation and Sustainability
The Future NHS Plans: Delivering Transformation and SustainabilityThe Future NHS Plans: Delivering Transformation and Sustainability
The Future NHS Plans: Delivering Transformation and Sustainability
 
RingCentral's Path to Customer Sucess
RingCentral's Path to Customer SucessRingCentral's Path to Customer Sucess
RingCentral's Path to Customer Sucess
 
Business Assessment & Strategic Planning
Business Assessment & Strategic PlanningBusiness Assessment & Strategic Planning
Business Assessment & Strategic Planning
 
The Fusion of CX and CS
The Fusion of CX and CSThe Fusion of CX and CS
The Fusion of CX and CS
 
Delivering a Client-Centric Culture in Professional Services
Delivering a Client-Centric Culture in Professional ServicesDelivering a Client-Centric Culture in Professional Services
Delivering a Client-Centric Culture in Professional Services
 
How to Win in On Premise with Customer Success
How to Win in On Premise with Customer SuccessHow to Win in On Premise with Customer Success
How to Win in On Premise with Customer Success
 
Life presentation
Life presentationLife presentation
Life presentation
 
Client Brochure 3 Ps
Client Brochure 3 PsClient Brochure 3 Ps
Client Brochure 3 Ps
 
Gail Snyder - First Data - Developing a Globalization Blueprint
Gail Snyder - First Data - Developing a Globalization BlueprintGail Snyder - First Data - Developing a Globalization Blueprint
Gail Snyder - First Data - Developing a Globalization Blueprint
 
Smartbi Presentation
Smartbi PresentationSmartbi Presentation
Smartbi Presentation
 
Smartbi Presentation
Smartbi PresentationSmartbi Presentation
Smartbi Presentation
 
Estrat process2014
Estrat process2014Estrat process2014
Estrat process2014
 
Sell Your Business - Create an Exit Strategy or Exit Plan
Sell Your Business - Create an Exit Strategy or Exit PlanSell Your Business - Create an Exit Strategy or Exit Plan
Sell Your Business - Create an Exit Strategy or Exit Plan
 
Business Assessments
Business AssessmentsBusiness Assessments
Business Assessments
 
MS IT Solutions 2018
MS IT Solutions 2018MS IT Solutions 2018
MS IT Solutions 2018
 
Nearshoring Group
Nearshoring GroupNearshoring Group
Nearshoring Group
 

Ähnlich wie Predictive Analytics World Workforce - Keynote

Brochure MTGP HR
Brochure MTGP HRBrochure MTGP HR
Brochure MTGP HR
Joshua Mann
 

Ähnlich wie Predictive Analytics World Workforce - Keynote (20)

The new learning analytics - Vortrag auf der Zukunft Personal 2015
The new learning analytics   - Vortrag auf der Zukunft Personal 2015The new learning analytics   - Vortrag auf der Zukunft Personal 2015
The new learning analytics - Vortrag auf der Zukunft Personal 2015
 
How LeadMD Doubled Qualified Leads and Opportunities with Predictive Marketing
How LeadMD Doubled Qualified Leads and Opportunities with Predictive MarketingHow LeadMD Doubled Qualified Leads and Opportunities with Predictive Marketing
How LeadMD Doubled Qualified Leads and Opportunities with Predictive Marketing
 
How LeadMD Doubled Qualified Leads & Opportunities Using Predictive Marketing
How LeadMD Doubled Qualified Leads & Opportunities Using Predictive MarketingHow LeadMD Doubled Qualified Leads & Opportunities Using Predictive Marketing
How LeadMD Doubled Qualified Leads & Opportunities Using Predictive Marketing
 
Is Customer Success Worth It?
Is Customer Success Worth It? Is Customer Success Worth It?
Is Customer Success Worth It?
 
"Adopt Agile Marketing to Keep Pace with the Speed of Digital" CMG
"Adopt Agile Marketing to Keep Pace with the Speed of Digital" CMG"Adopt Agile Marketing to Keep Pace with the Speed of Digital" CMG
"Adopt Agile Marketing to Keep Pace with the Speed of Digital" CMG
 
Account Planning in Salesforce: Trending in 2015
Account Planning in Salesforce:  Trending in 2015 Account Planning in Salesforce:  Trending in 2015
Account Planning in Salesforce: Trending in 2015
 
10 Laws of Customer Success
10 Laws of Customer Success10 Laws of Customer Success
10 Laws of Customer Success
 
IWMW 2015 - Marrying Creativity with Management Complexity
IWMW 2015 - Marrying Creativity with Management ComplexityIWMW 2015 - Marrying Creativity with Management Complexity
IWMW 2015 - Marrying Creativity with Management Complexity
 
From Services to SaaS
From Services to SaaSFrom Services to SaaS
From Services to SaaS
 
Balancing Success Priorities at a Startup
Balancing Success Priorities at a Startup Balancing Success Priorities at a Startup
Balancing Success Priorities at a Startup
 
Introduction to Entrepreneurial Management - Entrepreneurship 101
Introduction to Entrepreneurial Management - Entrepreneurship 101Introduction to Entrepreneurial Management - Entrepreneurship 101
Introduction to Entrepreneurial Management - Entrepreneurship 101
 
Bmc suci
Bmc suciBmc suci
Bmc suci
 
Building Effective Surveys with Unbelievable Results
Building Effective Surveys with Unbelievable ResultsBuilding Effective Surveys with Unbelievable Results
Building Effective Surveys with Unbelievable Results
 
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In..."What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...
"What's in Your Marketing Cloud? How to Maximize Technology Investments" - In...
 
How Customer Success is Revolutionizing Open Source Companies
How Customer Success is Revolutionizing Open Source CompaniesHow Customer Success is Revolutionizing Open Source Companies
How Customer Success is Revolutionizing Open Source Companies
 
Full Slide Deck
Full Slide DeckFull Slide Deck
Full Slide Deck
 
How to Compete for Sales Talent Against Better Paying Companies
How to Compete for Sales Talent Against Better Paying CompaniesHow to Compete for Sales Talent Against Better Paying Companies
How to Compete for Sales Talent Against Better Paying Companies
 
Governance Services: Meeting the Minimum Governance Table Stakes to Stay in t...
Governance Services: Meeting the Minimum Governance Table Stakes to Stay in t...Governance Services: Meeting the Minimum Governance Table Stakes to Stay in t...
Governance Services: Meeting the Minimum Governance Table Stakes to Stay in t...
 
July 23 Retail Webinar (OS_IBM_ISR)_FINAL
July 23 Retail Webinar (OS_IBM_ISR)_FINALJuly 23 Retail Webinar (OS_IBM_ISR)_FINAL
July 23 Retail Webinar (OS_IBM_ISR)_FINAL
 
Brochure MTGP HR
Brochure MTGP HRBrochure MTGP HR
Brochure MTGP HR
 

Predictive Analytics World Workforce - Keynote

  • 1. What Can HR Learn from Marketing
  • 2. Three Big Buckets Mental Models Business Impact Proper Implementation ©2015 PayPal Inc. Confidential and proprietary. 2
  • 4. Service-Profit Chain ©2015 PayPal Inc. Confidential and proprietary. 4 (Adapted from Heskett Service-Profit Chain) People Operating Strategy & Service Delivery Systems Employee Retention Employee Productivity Employee Engagement & Loyalty Employee Behaviors Product Quality & Value Service Quality & Value Customer Loyalty & Spend Profitability Revenue growth Measures of the Employee Experience and Outcomes
  • 5. Stanford d.school ©2015 PayPal Inc. Confidential and proprietary. 5
  • 6. Authentic Branding ©2015 PayPal Inc. Confidential and proprietary. 6
  • 8. It Can Be Quantified ©2015 PayPal Inc. Confidential and proprietary. 8 Measure what is measurable, and make measurable what is not so. -- Galileo Galilei
  • 9. Storytelling ©2015 PayPal Inc. Confidential and proprietary. 9 The history of storytelling isn't one of simply entertaining the masses but of also advising, instructing, challenging the status quo. -- Therese Fowler Kurt Vonnegut
  • 10. Change Management ©2015 PayPal Inc. Confidential and proprietary. 10
  • 12. Leverage reporting People COE Business Partners Business Leader Executive Function Head Middle Management Frontline Leader ©2015 PayPal Inc. Confidential and proprietary. 12 Personalized matrix of needs and decisions
  • 13. Implementation Maturity ©2015 PayPal Inc. Confidential and proprietary. 13 Where Are Your Stakeholder Relationships? Facilitator Nobody Asked for Analytics Create Demand Push Consultant People Start to Realize Value Demand Starts to Become Overwhelming Pull Service Provider Self-Service Answers to Most Questions Focus on Quality and Scale Strategic Partner Value Your Contribution Focus on Most Impactful Efforts
  • 14. Team Framework ©2015 PayPal Inc. Confidential and proprietary. 14 Consulting & Dashboards (Insight, Advisory Services, Organizational Effectiveness) Data Stewardship (ETL, Data Management, & DataQuality) Standard & Ad-hoc Reports Statistical Analysis & Predictive Modeling

Hinweis der Redaktion

  1. Customer-centric Employee Experience BP -> Mgr -> Emp -> Cust Connect w/customer and consumer Their pain and needs Preferred communication style Stakeholder analysis Compliance-Partner Paradox
  2. Align the reality with the message being projected – measure the alignment. Be transparent. Employer brand HR brand Social & opinion leaders Inside and outside HR Internal branding
  3. 1000%+ ROI on every project Start w/the end in mind Bi-modal distribution of results