1. FOR IMMEDIATE RELEASE
3rd February 2011
Burgopak designs packaging for the Formula One™ 2010 Global Broadcast Report
The Formula One™ 2010 Global Broadcast Report has been packaged by Burgopak in a
sleek slider pack. Published digitally on CD, the report is distributed annually to Formula
One™ teams, global partners and broadcasters.
Formula One Management, who control the media distribution and promotion of Formula
One™ content, needed a slick presentation solution that would align with and communicate
the power and integrity of the Formula One™ brand.
Showcasing premium print and production quality, Burgopakʼs packaging design presents
the Formula One™ 2010 Global Broadcast Report in a unique format that highlights the
dedication of Formula One Management to providing the highest quality of report to their
global associates.
In a simple and elegant manner, the Formula One™ branded CD slides out from the left of
the pack as the opening tab is pulled from the right. Utilising Burgopakʼs patented sliding
mechanism, the design features silver hot press foil detail on the front cover.
Sarah OʼDwyer, senior account manager at Burgopak says: “A smart and considered
design, the graphics further work well to enhance Burgopakʼs slider format by using the
extending motion to reveal a cropped to full image of Formula One™ racing cars.”
Of the project, a spokesman from Formula One Management says: “It was a pleasure to
work with Burgopak once again on our Global Broadcast Report. Having worked with them
for a number of years we appreciate that their attention to detail and quality of product
match our aims of providing a top class report suitable for distribution to our global partners
and broadcasters.”
This is the fourth consecutive year that Formula One Management has worked with
Burgopak, collaborating on a range of structural design projects that since 2007. From initial
Burgopak Ltd Thames House, 18 Park Street, London SE1 9EL, UK Tel. +44 (0)20 7089 1950
www.burgopak.com

2. design concept through production, Burgopak designed the official Formula One™ pit pass
holders for the 2010 F1 Grand Prix season, as well as the Formula One™ Global Broadcast
Reports in 2007, 2008, 2009 and 2010.
For more information on Burgopakʼs design projects for Formula One™, visit
http://burgopak.com/portfolio/formula-one-case-study/.
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For further information:
Jess Macnaught
Marketing Executive, Burgopak Ltd
Email: jess.macnaught@burgopak.com
Tel: +44 (0)20 7089 1950
About Burgopak
Burgopak is a multi award-winning packaging design company providing a full creative
service. From concept to production to delivery, we provide structural and graphic design,
artwork services and dedicated project management.
We believe it is important to offer innovative packaging solutions that not only engage
brand and consumer, but that are designed realistically for production.
Based in London and with offices or representatives in the US, Germany, China, France
and Australia, Burgopak works with a variety of products and markets, including SIM and
gift cards, CD/DVDs, mobile phones, USBs, electronics, chocolate, confectionary,
cosmetics and pharmaceuticals.
For more company information, please visit http://www.burgopak.com.
Burgopak Ltd Thames House, 18 Park Street, London SE1 9EL, UK Tel. +44 (0)20 7089 1950
www.burgopak.com