1. FOR IMMEDIATE RELEASE
14th February 2011
The TirolBerg promotes its presence at the 2011 Alpine Skiing World Championships
with a new invitation pack
Austriaʼs TirolBerg presents the ultimate VIP hospitality and networking destination for
sports stars, media, corporate guests and Tirolean fans. To promote the attraction at this
yearʼs Alpine Skiing World Championships 2011 in Garmisch Partenkirchen, Germany, the
Tirol Tourist Board distributed invitations in a glossy, new format designed by Burgopak.
The Tirol has hosted the TirolBerg for the past ten years, maintaining its exclusive
presence and asserting itself within highly competitive global travel industry. Emulating
the luxury that goes with VIP treatment, the new winter 2011 TirolBerg invitation pack
applied Burgopakʼs patented slider mechanism to present to recipients the very best in
design and presentation skills.
A dynamic and versatile format, the slider design provided the Tirol Tourist Board with six
panels to use for brand communication. As well as holding the TirolBerg invitation, various
parts of the pack were used to illustrate additional information on the event and guide
recipients online to register for entry to the attraction.
Mark Hassan-Ali, new business manager at Burgopak says: “The slider pack design was
a perfect fit for the TirolBerg invitations – not only did it allow a detailed message to be
sent out, but it also helped to increase brand identity and make the attraction appear more
edgy and exclusive.”
Graphics were supplied by the Tirol Tourist Board, using Austriaʼs official colours of red,
white and black. Burgopak, a leading packaging design company based in London,
completed both the packʼs structural design and production. The invitations were
distributed to guests and partners of Tirol Werbung, including Tirolʼs partner destinations
St. Anton am Arlberg, Ischgl, Sölden, Kitzbühel and the Seefeld Arena. For more
information on Burgopak, visit http://www.burgopak.com.
Held in an 500 square metre marquee, the 2011 TirolBerg has an entirely new design,
with room for 300 visitors. For the first time ever this year, an additional fan area filled with
Tirolean specialties and "Gemütlichkeit". It has been installed in front of the TirolBerg,

2. allowing extra fans to experience the Skiing World Championships at the gateway to the
Tirol. For further information on the attraction, visit http://www.tirolberg.at/en/.
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For further information:
Jess Macnaught
Marketing Executive, Burgopak Ltd
Email: jess.macnaught@burgopak.com
Tel: +44 (0)20 7089 1950
About Burgopak Ltd.
Burgopak is a multi award-winning packaging design company providing a full creative
service. From concept to production to delivery, we provide structural and graphic design,
artwork services and dedicated project management.
We believe it is important to offer innovative packaging solutions that not only engage
brand and consumer, but that are designed realistically for production.
Based in London and with offices or representatives in the US, Germany, China, France
and Australia, Burgopak works with a variety of products and markets, including SIM and
gift cards, CD/DVDs, mobile phones, USBs, electronics, chocolate, confectionary,
cosmetics and pharmaceuticals.
For more company information, please visit http://www.burgopak.com.
About the Tirol Tourist Board and Tirolean tourism
The Tirol Tourist Board was reformed in 2003 in order to manage the tasks of a provincial
tourism organization in the best possible way - the Tirol Tourist Board is competent both
for tourist advertising and as the umbrella marketing organization for the Tirol as an
economic site. This direction was first taken in the "Tiroler Weg I" and will be consistently
pursued in the "Tiroler Weg 2008-12". Central fields of action: product development,
entrepreneurship, framework conditions (area and environment), destinations, and
promotion of the Tirol.
Further details at www.tirolwerbung.at