FourFiveSeconds

1. Performance Based
Music Video
FourFiveSeconds
Rihanna, Kanye West and Paul McCartney

2. Mid-shot of main artist at the start of the
video lip synching shows the plain studio
background, attracting all attention to the
star of the video. The low key lighting
engages the audience and makes them
curious to watch.
Long-shot illustrates the use of not only
one major artist, but three. Shows a visual
relationship between the three artists
singing the song.
Close up panning shot focusing on the
artists lip synching to the camera. Shows a
focus on the artists in order to sell the
song to the audience.

3. Mid-shot emphasising the costume and
make up of the artist. This reinforces the
idea that this music video is performance
based.
Long-shot is used to differentiate from the
close up lip synching shots used prior to
this and keeps the audience engaged. This
shot also emphasises the artists outfit, and
the white backdrop forces the audience to
focus on the star without any distraction.
Close up shot focusing on the artist lip
synching. Emphasises the artist as the main
part of the music video and tends to make
audiences feel closer to the star and thus
more likely to buy the song.