20. 8 Steps to
Transforming the
Organization
Source: Leading Change by John P. Kotter
21. TripAdvisor, Inc., is an American travel and restaurant
website company providing hotel and restaurant reviews,
accommodation bookings and other travel-related content. It
also includes interactive travel forums.
TripAdvisor was an early adopter of user-generated content.
The website services are free to users, who provide most of
the content, and the website is supported by a hotel booking
facility and an advertising business model
22. Airbnb is an online marketplace and hospitality service,
enabling people to lease or rent short-
term lodging including vacation
rentals, apartment rentals, homestays, hostel beds,
or hotel rooms. The company does not own any lodging; it is
merely a broker and receives percentage
service fees (commissions) from both guests and hosts in
conjunction with every booking. It has over 3,000,000 lodging
listings in 65,000 cities and 191 countries, and the cost of
lodging is set by the host.
28. CHARACTERISTICS GENERATION X
(1965 – 1980)
GENERATION Y
(1981 – 1995)
GENERATION Z
(Born after 1995)
Aspiration Work/Life Balance Freedom & Flexibility Security & Stability
Attitude toward
Technology
Digital Immigrants Digital natives “Technoholics” – entirely
dependent on IT; limited
grasp of alternatives
Attitude toward
Career
Early “Portfolio” careers –
loyal to profession, not
necessary to Employer
Digital entrepreneurs –
work “with” organization,
not “for”
Career multitaskers – will
move seamlessly
between organizations
and “pop up” business
Signature Product Personal Computer Tablet / Smart phone Google glass, graphene,
nano-computing, 3D
Printing, driverless cars
Communication
Media
Email & Text Message Text or social media Hand-held (or integrated
into clothing)
communication devices
Communication
Preference
Text messaging or Email Online and mobile (Text
messaging)
Facetime
Preference when
making financial
decisions
Online – would prefer face-
to-face if time permits
Face-to-face Solutions will be digitally
crowd-sourced