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Consumer Electronics on Facebook

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A proposed Facebook strategy for Samsung Singapore.

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Consumer Electronics on Facebook

  1. 1. Idea 1 – TV Party <ul><li>Premise: Getting people together to enjoy the Samsung TV experience is definitely a challenge, when the 2 nd screen and 3 rd screen is taking up a lot of their time. </li></ul><ul><li>Solution: Create an application that taps into the nostalgic emotion of TV fans, bringing back the good’ol TV viewing experience such as Prime Time and Saturday morning cartoon sessions. </li></ul>
  2. 4. Create Promote Select Publish Friends Family Kids The Guys Fan Boys Pajama Party
  3. 5. Let’s take a step back <ul><li>The TRUTH </li></ul><ul><li>- Singaporeans don’t do parties </li></ul><ul><li>- 1% rule do exist </li></ul><ul><li>- Content </li></ul>
  4. 6. So how do we get this trend going? <ul><li>Develop the application </li></ul><ul><li>Find interesting people </li></ul><ul><li>Stage TV Parties For Them </li></ul><ul><li>Let them invite their social circles </li></ul>
  5. 7. The Results on Facebook? An unimaginably great experience uploaded on FB On mobile Guys, I Was at a crazy TV party last night!!!
  6. 8. The Results on Facebook? Seen by friends… and many.
  7. 9. Summary <ul><li>We create the event </li></ul><ul><li>We create the people </li></ul><ul><li>We create the content </li></ul>We SHARE the experience
  8. 10. How are we going to do this? <ul><li>Select active Facebook socialites who are commonly seen at social gatherings and events. </li></ul><ul><li>Plan their TV parties along with them, depending on their personalities and friends that they hang out with </li></ul><ul><li>Kick-Start the Application on Facebook, to entice people to promote their own SMART TV event following what these opinion leaders are doing </li></ul><ul><li>GET INVITED TO SELECTED SMART TV EVENTS! LIMITED INVITES FOR SAMSUNG FANS!!! </li></ul>
  9. 11. Facebook Application Milestones Activation MIlestones Development Shortlist Socialites Brief Socialites Planning Invites Event Management Contest Management Socialites’ Pages UAT LIVE APPLICATION Contest Announcement Shortlist TV Parties
  10. 12. Cost <ul><li>Facebook Application Development SGD$30,000 </li></ul><ul><li>5 x Socialite Engagement SGD$15,000 </li></ul><ul><li>5 x Party Production & Event Mgt SGD$17,500 </li></ul><ul><li>5 x Location Rental (pending location choice) SGD$15,000 </li></ul><ul><li>4 x weekly winners for TV Parties SGD$12,000 </li></ul><ul><li>*Net Broadcasting SGD$5,000 </li></ul><ul><li>*AV Equipment SGD$10,000 </li></ul><ul><li>*4 SMART TV Prizes SGD$10,000 </li></ul><ul><li>Total SGD$114,500 </li></ul>
  11. 13. Locations The Screening Room Hard Rock Hotel Suites
  12. 14. End

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