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MADLaT/AMFAD 2010 International Conference




 Are Millennials Digital
      Illiterates?
    Busting the myth about the current cohort of
             post-secondary students.


       Glenn Cockerline                                    Mike Nantais
     CockerlineG@BrandonU.ca                        NantaisM@BrandonU.ca


               Brandon	
  University,	
  Faculty	
  of	
  Educa6on	
  
The Background
    pilot study
3	
  =	
  expert	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2	
  =	
  accomplished	
  
1	
  =	
  developing	
  	
  	
  	
  	
  	
  	
  0	
  =	
  beginning	
  
                                                                                                         Pilot
2.44 - operating a computer                                                                                    study
2.23 - word processing
                                                                                                          resul
2.14 - communicating with e-mail
2.13 - managing files
1.96 - creating digital images
                                                                                                                ts
1.96 - finding information
1.70 - analyzing data                                                                                    1.41 - creating graphics
1.64 - evaluation information                                                                            1.27 - creating video
1.51 - creating multimedia                                                                               1.21 - collecting data
                                                                                                         electronically
                                                                                                         0.81 - concept mapping
                                                                                                         0.77 - creating web pages
                                                                                                         0.67 - modeling with ICT
                                                                                                         0.60 - collaborating online
 Results from pilot study conducted in 2008/09                                                           (blogs/wikis)
Characteristics of Digital Natives vs. Our Teacher Candidates




             Our Current
               Study
Characteristics of Digital Natives vs. Our Teacher Candidates


Demographics
                               Who are our students?
                                                                                                  Age	
  Distribu1on	
  of	
  Students	
  
                25	
  




                20	
  




                15	
  
Frequency	
  




                                                                                                                                                                                                                                                        Frequency	
  

                10	
  




                  5	
  




                  0	
  
                          20	
     21	
     22	
     23	
     24	
     25	
     26	
     27	
     28	
     29	
     30	
     31	
     32	
   33	
     34	
     35	
     36	
     37	
     38	
     39	
     40	
     41	
     42	
     43	
     44	
   More	
  
                                                                                                                                        Age	
  
Demographics
        Age
              Range: 20 – 47 years
              Mean: 24.9 years

        Gender
              70% Female

        Marital Status
              60% Single

        Academic Background
             50 - B.A.
              14   - B.Sc.
               8   - B.G.S.
               8   - B.P.E.S.
               5   - B.Mus. (3 Concurrent)
               2   - Other
Demographics
                                      Our Teacher Candidates
                        2008	
                                                   2009	
  

•  96%	
  own	
  a	
  computer	
                        •  100%	
  own	
  a	
  computer	
  
•  94%	
  own	
  a	
  cell	
  phone	
                   •  97%	
  own	
  a	
  cell	
  phone	
  
•  76%	
  own	
  an	
  ‘iPod’	
                         •  83%	
  own	
  an	
  ‘iPod’	
  
•  88%	
  have	
  downloaded	
  music	
                 •  83%	
  have	
  downloaded	
  music	
  
•  48%	
  regularly	
  download	
  music	
              •  67%	
  regularly	
  download	
  music	
  
•  77%	
  use	
  text	
  messaging	
                    •  86%	
  use	
  text	
  messaging	
  
•	
  	
  	
  76%	
  use	
  social	
  networking	
  sites	
   •  86%	
  use	
  social	
  networking	
  sites	
  
Based on a 5-point-scale ranging from
Expert (4) to No Experience (0)

Greatest Competence (>3.0)     Mean Score

Using eMail                        3.59
Word Processing 1                  3.22
Navigating the Web                 3.13
Finding Information                3.13
Using Instant Messaging            3.11
Using Digital Camera               3.02




The Study: Competencies
Based on a 5-point-scale ranging from
Expert (4) to No Experience (0)

        Minimal/No Competence (<0.99) Mean Score

        Music Editing                   0.91
        Developing a Web Page           0.76
        Blogging                        0.70
        Publishing Video Files          0.67
        SmartBoard (IWB)                0.65
        Publishing an Audio file        0.64
        Idea Processors                 0.52
        Developing a Wiki               0.52
        Creating Animation              0.51
        Creating PodCasts               0.34

The Study: Competencies
Cartoon
g ing
Dig     r
    ep e
 De
The Study: Issues of Age
                     Greatest	
  Competencies	
  
                            By	
  Genera1on
          Gen	
  X                                Gen	
  Y
3.31   Using	
  eMail               3.63 Using	
  eMail
3.08   Naviga6ng	
  the	
  Web 3.32 Word	
  Processing	
  1
       Using	
  Instant	
  
3.00   Messaging                    3.23 Using	
  Instant	
  	
  Messaging
                                    3.15 Finding	
  Informa6on
                                    3.14 Naviga6ng	
  the	
  Web
                                    3.08 Using	
  Digital	
  Camera
The Study: Issues of Age
                                          Least	
  Competencies	
  
                                            By	
  Genera1on
                  Gen	
  X                                                   Gen	
  Y
0.92   Se[ng	
  up	
  Audio	
  Conference             0.96    Edi6ng	
  Music
0.77   Edi6ng	
  Audio                                0.87    Se[ng	
  up	
  video	
  conferencing
0.77   Edi6ng	
  Video                                0.79    Developing	
  a	
  Web	
  Page
0.62   Edi6ng	
  Music                                0.67    SmartBoard
0.62   Publishing	
  Video	
  Files                   0.66    Publishing	
  Video	
  Files
0.54   SmartBoard                                     0.64    Blogging
0.54   Publishing	
  an	
  Audio	
  file               0.64    Publishing	
  an	
  Audio	
  file
0.54   Developing	
  a	
  Wiki                        0.56    Idea	
  Processors
0.5    Developing	
  a	
  Web	
  Page                 0.54    Crea6ng	
  Anima6on
0.46   Crea6ng	
  PodCasts                            0.51    Developing	
  a	
  Wiki
0.38   Crea6ng	
  Anima6on                            0.32    Crea6ng	
  PodCasts
0.31   Idea	
  Processors
The Study: Issues of Age
The Study: Issues of Gender
                                Greatest	
  Competencies	
  
                  Males	
                                        Females	
  

3.44	
     Using	
  eMail	
                  3.65	
   Using	
  eMail	
  
3.35	
     Naviga6ng	
  the	
  Web	
         3.25	
   Word	
  Processing	
  1	
  
3.32	
     Using	
  Instant	
  Messaging	
   3.11	
   Finding	
  Informa6on	
  
3.15	
     Word	
  Processing	
  1	
         3.05	
   Using	
  Digital	
  Camera	
  
3.15	
     Finding	
  Informa6on	
           3.03	
   Naviga6ng	
  the	
  Web	
  
3.04	
     Social	
  Networking	
  Sites	
   3.02	
   Using	
  Instant	
  Messaging	
  
3.04	
     Downloading	
  Pictures	
  
The Study: Issues of Gender
                             Least	
  Competencies	
  
                Males	
                                      Females	
  
0.92	
   Crea6ng	
  Anima6on	
         0.87	
     Edi6ng	
  Audio	
  Files	
  
0.92	
   Idea	
  Processors	
          0.80	
     Edi6ng	
  Video	
  Files	
  
0.81	
   Crea6ng	
  PodCasts	
         0.68	
     Music	
  Edi6ng	
  
                                       0.57	
     Developing	
  a	
  Web	
  Page	
  
                                       0.56	
     Blogging	
  
                                       0.48	
     SmartBoard	
  
                                       0.41	
     Publishing	
  Video	
  Files	
  
                                       0.39	
     Publishing	
  an	
  Audio	
  file	
  
                                       0.35	
     Idea	
  Processors	
  
                                       0.33	
     Crea6ng	
  Anima6on	
  
                                       0.30	
     Developing	
  a	
  Wiki	
  
                                       0.15	
     Crea6ng	
  PodCasts	
  
The Study: Issues of Gender




                 Stats: (females + social networking)
“As I reflect on my own digital media skills
development, I believe it’s more important for
institutions and organizations to pay more
attention to a person’s specific skills and
literacies rather than age or generation. I also
am convinced that a person’s home
environment, cultural experiences, and
vocational success - more than any single
demographic factor - will likely form their
interests and skills in the digital world.”

K. Ugalde (blog post at:
http://www.dmlcentral.net/blog/kristine-ugalde/digital-native-reflects-concept)
ati ons?
Implic
     Comments
     Questions ?
nk you!
      Tha
         Glenn Cockerline                                      Mike Nantais
      CockerlineG@BrandonU.ca                           NantaisM@BrandonU.ca


                   Brandon	
  University,	
  Faculty	
  of	
  Educa6on	
  




Article on Pilot Study: Are all our Teacher Candidates Equally Digital Natives?
Available at: http://www.mern.ca/reports/Journal-V3.pdf

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MADLaT/AMFAD 2010 Conference - Are Millennials Really Digital Illiterates

  • 1. MADLaT/AMFAD 2010 International Conference Are Millennials Digital Illiterates? Busting the myth about the current cohort of post-secondary students. Glenn Cockerline Mike Nantais CockerlineG@BrandonU.ca NantaisM@BrandonU.ca Brandon  University,  Faculty  of  Educa6on  
  • 2. The Background pilot study
  • 3. 3  =  expert                              2  =  accomplished   1  =  developing              0  =  beginning   Pilot 2.44 - operating a computer study 2.23 - word processing resul 2.14 - communicating with e-mail 2.13 - managing files 1.96 - creating digital images ts 1.96 - finding information 1.70 - analyzing data 1.41 - creating graphics 1.64 - evaluation information 1.27 - creating video 1.51 - creating multimedia 1.21 - collecting data electronically 0.81 - concept mapping 0.77 - creating web pages 0.67 - modeling with ICT 0.60 - collaborating online Results from pilot study conducted in 2008/09 (blogs/wikis)
  • 4. Characteristics of Digital Natives vs. Our Teacher Candidates Our Current Study
  • 5. Characteristics of Digital Natives vs. Our Teacher Candidates Demographics Who are our students? Age  Distribu1on  of  Students   25   20   15   Frequency   Frequency   10   5   0   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   More   Age  
  • 6. Demographics Age Range: 20 – 47 years Mean: 24.9 years Gender 70% Female Marital Status 60% Single Academic Background 50 - B.A. 14 - B.Sc. 8 - B.G.S. 8 - B.P.E.S. 5 - B.Mus. (3 Concurrent) 2 - Other
  • 7. Demographics Our Teacher Candidates 2008   2009   •  96%  own  a  computer   •  100%  own  a  computer   •  94%  own  a  cell  phone   •  97%  own  a  cell  phone   •  76%  own  an  ‘iPod’   •  83%  own  an  ‘iPod’   •  88%  have  downloaded  music   •  83%  have  downloaded  music   •  48%  regularly  download  music   •  67%  regularly  download  music   •  77%  use  text  messaging   •  86%  use  text  messaging   •      76%  use  social  networking  sites   •  86%  use  social  networking  sites  
  • 8. Based on a 5-point-scale ranging from Expert (4) to No Experience (0) Greatest Competence (>3.0) Mean Score Using eMail 3.59 Word Processing 1 3.22 Navigating the Web 3.13 Finding Information 3.13 Using Instant Messaging 3.11 Using Digital Camera 3.02 The Study: Competencies
  • 9. Based on a 5-point-scale ranging from Expert (4) to No Experience (0) Minimal/No Competence (<0.99) Mean Score Music Editing 0.91 Developing a Web Page 0.76 Blogging 0.70 Publishing Video Files 0.67 SmartBoard (IWB) 0.65 Publishing an Audio file 0.64 Idea Processors 0.52 Developing a Wiki 0.52 Creating Animation 0.51 Creating PodCasts 0.34 The Study: Competencies
  • 11. g ing Dig r ep e De
  • 12. The Study: Issues of Age Greatest  Competencies   By  Genera1on Gen  X Gen  Y 3.31 Using  eMail 3.63 Using  eMail 3.08 Naviga6ng  the  Web 3.32 Word  Processing  1 Using  Instant   3.00 Messaging 3.23 Using  Instant    Messaging 3.15 Finding  Informa6on 3.14 Naviga6ng  the  Web 3.08 Using  Digital  Camera
  • 13. The Study: Issues of Age Least  Competencies   By  Genera1on Gen  X Gen  Y 0.92 Se[ng  up  Audio  Conference 0.96 Edi6ng  Music 0.77 Edi6ng  Audio 0.87 Se[ng  up  video  conferencing 0.77 Edi6ng  Video 0.79 Developing  a  Web  Page 0.62 Edi6ng  Music 0.67 SmartBoard 0.62 Publishing  Video  Files 0.66 Publishing  Video  Files 0.54 SmartBoard 0.64 Blogging 0.54 Publishing  an  Audio  file 0.64 Publishing  an  Audio  file 0.54 Developing  a  Wiki 0.56 Idea  Processors 0.5 Developing  a  Web  Page 0.54 Crea6ng  Anima6on 0.46 Crea6ng  PodCasts 0.51 Developing  a  Wiki 0.38 Crea6ng  Anima6on 0.32 Crea6ng  PodCasts 0.31 Idea  Processors
  • 15. The Study: Issues of Gender Greatest  Competencies   Males   Females   3.44   Using  eMail   3.65   Using  eMail   3.35   Naviga6ng  the  Web   3.25   Word  Processing  1   3.32   Using  Instant  Messaging   3.11   Finding  Informa6on   3.15   Word  Processing  1   3.05   Using  Digital  Camera   3.15   Finding  Informa6on   3.03   Naviga6ng  the  Web   3.04   Social  Networking  Sites   3.02   Using  Instant  Messaging   3.04   Downloading  Pictures  
  • 16. The Study: Issues of Gender Least  Competencies   Males   Females   0.92   Crea6ng  Anima6on   0.87   Edi6ng  Audio  Files   0.92   Idea  Processors   0.80   Edi6ng  Video  Files   0.81   Crea6ng  PodCasts   0.68   Music  Edi6ng   0.57   Developing  a  Web  Page   0.56   Blogging   0.48   SmartBoard   0.41   Publishing  Video  Files   0.39   Publishing  an  Audio  file   0.35   Idea  Processors   0.33   Crea6ng  Anima6on   0.30   Developing  a  Wiki   0.15   Crea6ng  PodCasts  
  • 17. The Study: Issues of Gender Stats: (females + social networking)
  • 18. “As I reflect on my own digital media skills development, I believe it’s more important for institutions and organizations to pay more attention to a person’s specific skills and literacies rather than age or generation. I also am convinced that a person’s home environment, cultural experiences, and vocational success - more than any single demographic factor - will likely form their interests and skills in the digital world.” K. Ugalde (blog post at: http://www.dmlcentral.net/blog/kristine-ugalde/digital-native-reflects-concept)
  • 19. ati ons? Implic Comments Questions ?
  • 20. nk you! Tha Glenn Cockerline Mike Nantais CockerlineG@BrandonU.ca NantaisM@BrandonU.ca Brandon  University,  Faculty  of  Educa6on   Article on Pilot Study: Are all our Teacher Candidates Equally Digital Natives? Available at: http://www.mern.ca/reports/Journal-V3.pdf