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Social Media, YouTube, & Search Visibility Tips

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Nicholas O'Flaherty
Nicholas O'Flaherty

The role of public relations and social media in search engine visibility; social media release, social media newsroom, YouTube, online reputation

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Social Media, YouTube, & Search Engine Visibility Nicholas O’Flaherty Managing Director Bullet PR www.bulletpr.co.nz
Relevance of PR to Search ,[object Object],[object Object]
PR ,[object Object]
PR use of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR tactics that affect Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: TopRank Online Marketing
PR use of social media ,[object Object],[object Object]
Social media release and sm newsroom Social media release and sm newsroom
Social media release and sm newsroom
 
YouTube ,[object Object],[object Object]
YouTube ,[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object]
content ,[object Object],[object Object],[object Object],[object Object]
content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
case study ,[object Object],[object Object],[object Object]
case study
case study ,[object Object],[object Object],[object Object],[object Object]
case study ,[object Object],[object Object],[object Object]
 
case study ,[object Object],[object Object],[object Object],[object Object]
case study ,[object Object],[object Object],[object Object]
 
case study ,[object Object],[object Object],[object Object],[object Object]
case study ,[object Object]
case study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
case study ,[object Object],[object Object],[object Object]
 
case study ,[object Object],[object Object],[object Object]
case study ,[object Object],[object Object],[object Object]
 
case study ,[object Object],[object Object],[object Object]
case study ,[object Object],[object Object],[object Object]
 
case study ,[object Object],[object Object],[object Object]
content tip ,[object Object],[object Object],[object Object]
[object Object]
Great example of company who, despite not being loved by all, has a very strong and positive online presence.
First page of search on Google – all positive or neutral
Buried towards the bottom of page 2...
A negative news story (from March 2007) appears twice.
 
First three search results are good, but several negative results reduces the positive impression
[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Useful for product launches ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Seth Godin initiatives ,[object Object],[object Object]
xx ,[object Object]
xx
xx
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media, YouTube, & Search Visibility Tips

Hinweis der Redaktion

  1. http://www.proactivereport.com/c/pr/social-media-newsrooms-nonsense-or-necessity/ http://writingriffs.blogspot.com/2008/06/social-media-news-room-examples.html
  2. http://www.proactivereport.com/c/pr/social-media-newsrooms-nonsense-or-necessity/ http://writingriffs.blogspot.com/2008/06/social-media-news-room-examples.html
  3. http://www.proactivereport.com/c/pr/social-media-newsrooms-nonsense-or-necessity/ http://writingriffs.blogspot.com/2008/06/social-media-news-room-examples.html
  4. FRIDAY: YouTube has announced its plan to support 1080p videos. This means that those amazing, high-definition videos you uploaded last year will now finally be converted to their original resolutions and will finally look as good as they do on your desktop. The new resolution represents a significant improvement over the current 720p maximum resolution, which leaves all those glorious, pirated segments of old movies tragically blurred and pixelated. The fine folks at YouTube cited increased resolutions on consumer video recording devices as the impetus for the improvement
  5. Knowem.com Helps you secure your name across the vast social media landscape but we can also show you how to contact each site in order to have the name released and returned to you. Now: The Corporate Edition clocks in at $350, but will register your desired username across 150 of the top social websites, set-up your profile, avatar, bio/description and URL. This is all done by KnowEm staffers in New Jersey and they set things up so you don’t have to worry. Having a consistent social identity is becoming increasingly important for users and businesses that engage in online communication. After all, people can associate you or your personal brand with your username. Mashable says: By reserving your name on the largest social networks and the ones that are meaningful to your industry, you’re protecting your brand against the competition.  There are probably other people with your brand name around the world and, if there aren’t, one might be born in an instant.  By locking down your brand name, you’re securing your future, whether you choose to leverage all of these profiles to promote your brand or not.