For Startups, Online Community Managers, Digital Teams and Brands. Break down Analytics, Assess and Grow your Online Brand Community.

1. Built at Shack - A New Media & Research Firm
A Product to Organise and Grow
Your Online Brand Community
It’s now simple to break down analytics, assess and take decisions

2. The Point of Stagnation in GrowthGrowth
Time
1Mn Likes, 40K followers, 2L Impressions
Affinity?
Positioning?
Insights?
Loyalty & Advocacy?
1. Unorganised Presence
Success on one platform v/s
abandoned presence on others
2. Disjointed Audience
Rented or Unwanted
3. Low Engagement
Driven solely by incentives
Online Brand Community

3. Key Problems of Managing an
Online Brand Community
• Evaluation:
Finding actionable insights
• Informed Decisions:
Planning based on past learnings

4. Campaign/Activity Audit
Half-yearly
Quarterly
Weekly
Post-evaluation
Post-evaluation
Post-evaluation
• Too late to correct!
• Context is lost!
• Start from scratch
• Late Diagnosis!
• Correction cycle =
another 3 months
• Progress check!
• Quicker evolution
of strategy
Why Timely Evaluation Matters?

5. Complex Analytics:"
• Google analytics: Hits, impressions
• Facebook Insights: Number of fans/likes/shares
• Hootsuite/Sprout Social/Buffer
• Moz Analytics
• Salesforce and more…
Tools used for Evaluation

6. Platform FacebookBefore After
No. of Fans8K 10K
Evaluation
Source of Likes
5%
10%
85%
Facebook Ads
Newsletter Referral
Website
Likes v/s Unlikes
For every 5 likes, 3 Unlikes recorded
1200 unlikes in total Attrition rate
needs to be
reduced
Profiled New Fans. Sample Size: 100
8% are employees, 32% are contest hunters
Desired Audience
needs to be tapped
!
!
Data v/s Story
Analytics

7. We Suggest Frequent Evaluation
Evaluate Take Informed Decisions
Implement Decisions
Re-evaluate Impact

8. Audience + Presence + Engagement
Standardise and Structure Data Across
Zoomedinpreview
Online Brand Community Framework: Our proprietary
method to audit and build brand communities
Our Framework for Evaluation

9. ‘BuildYourCommunity’
With a Tool to Structure All-in-One Place
Identify and collect Qualitative and
Quantitative Data
Standardise and Structure Data across Platforms
BuildYourCommunity.co
√ In-built easy to use metrics/checklist
√ Analytics to get data across platforms
√ Objectives to set up benchmarks
√ Dashboard to monitor progress
√ Multi-user account for teams

10. Your Analytical Powers with Organised Data
Connect and Interpret Relevant Data
Take Informed Decisions Build Roadmaps
Relevant data points juxtaposed help in analysing the
current status of the community. ‘Health Check Guide’
probes you to get actionable insights.
Marking a conclusion for each checklist,
supports in taking decisions.
Implement your plan step-wise with
specific objectives for each platform.

11. ‘Build Your Community’
A Tool to Organise and Grow Your
Online Brand Community
Subscribe to
Our Subscribers: Startups, Individuals and Brands
mrright.in guidingtech.com planmy.travel Apollo Tyres Taco Bell

12. Basic Plan: Quarterly Subscription Calendar
WEEK
1 2 3 4
5 6 7 8
9 10 11 12
Brand"
Community Audit"
(21 days)
Content Audit"
(14 days)
Engagement Audit"
(14 days)
Roadmap/
Evolved
Strategy

13. Side-by-Side: On-boarding • Workshop & Support
WEEK
1 2 3 4
5 6 7 8
9 10 11 12
On-boarding, Set
up parameters &
Help get started Workshop 1 Review &
Support
Decisions
Review
Workshop 2
Decisions
Review
Weekly Catch up 15–30 minutes
…
…
…
…

14. What are the jobs, the tool can get done?
1. Record weekly publishing plan across platforms
2. Record daily/weekly content response
3. Evaluate timely to evolve your plan
4. Know your audience - behaviour and activity
5. Evaluate impact for any duration to draw insights
6. Plan objectives and deliverables at one place
7. Compare Evaluations
8. Monitor impact of your team’s work and processes

15. Organise your Online Brand Community with us
For a demo of the tool write to info[at]shack.co.in
or tweet @shackcompanis / @vbuildcommunity
BuildYourCommunity.co