20. CONTENT FARMS “The popularity of Google’s search engine is still second to none, but Google has been plagued by black hat SEO practices and content farms for a while now … ” - Mashable, FEB. 2011. 20
21. LAST-CLICK ATTRIBUTION Last click attribution ignores 97% of spend driving conversions. - JULY 2010 DataXU STUDY 21
71. ELIMINATE THE SILOES Paid media (ads), owned media (FB Pages, WEB SITES) & earned media (viral sharing) MUST work together to succeed ON FACEBOOK. PAID OWNED EARNED 71 71
85. CASE STUDY: DAILY DEAL CLIENT + $4.48 IN NEW SALES PER SHARE + 3.6 UNIQUE VISITS PER SHARE + 12.5% CONVERSION RATE VS 2.2% ON AVERAGE 85
86. CASE STUDY: DAILY DEAL CLIENT Women on FB in their 30s from THE Boston area DROVE $6.15 per share on average. 86
87. The average Facebook share generates $2.10 in incremental SALES. - AGGREGATE SPINBACK CLIENT DATA 87
88. AVG conversion rate for A Facebook share was 10.2%. - AGGREGATE SPINBACK CLIENT DATA 88
89. The most sharing for INTERNET retailers occurs on Wednesdays, followed by Thursdays. - AGGREGATE SPINBACK CLIENT DATA 89
90. 12:13pm - 1:45pm on weekdaysIS ‘MAGIC HOUR’ for RETAILERS. - AGGREGATE SPINBACK CLIENT DATA 90
91. 27-33 YEAR OLD WOMEN on Facebook ARE THE MOST ACTIVE SHARERS, and drive the highest conversion RATES. - AGGREGATE SPINBACK CLIENT DATA 91
92. Twitter drives highest CTR BUT has MUCH lowERconversion rates compared to Facebook and email. - AGGREGATE SPINBACK CLIENT DATA 92
93. SPINBACK USERS Most "liked" Book: Harry Potter Most "liked" Gameshow: Family Feud Most "liked" Game/Toy: ZyngaRewardville Most "liked" Household Supplies: Tide Most "liked" Movie: The Hangover Most "liked" Musician/Band: The Beatles 2nd place: Lady Gaga Most "liked" TV Show: House 2nd place: Glee 3rd: Ellen Most "liked" TV Network: HGTV 93
94. “Spinbackhas allowed us TO turn our Social Media strategy into more than just ‘Clicks’, ‘Follows’ and ‘Tweets.’ We are now getting actionable data showing us demographics, product trends and, most importantly, revenue tied to our activities." - Jason Roussos President & COO of Living Direct 94
95. THANK YOU! Michael Lazerow CEO, Buddy Media e: michael@buddymedia.com Twitter: @lazerow 95