It's Time to Embrace the Power of Storytelling
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This document discusses the importance of storytelling for brands and marketing. It notes that storytelling matters more than ever and that otherwise brands risk becoming irrelevant. It provides tips for effective storytelling such as taking a customer-centric view, focusing on how products improve people's lives, making the customer the star of stories, leveraging emotions, being creative, and looking for opportunities to tell stories. The key message is that everyone can tell stories and it is time for brands to embrace storytelling as a powerful marketing tool.
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It's Time to Embrace the Power of Storytelling
- 1. NOW is the time to Embrace the Power of Storytelling.
- 10. We sell products that make customers happy.
- 11. Now, we need to be storytellers!
- 12. Here’s why:
- 13. 100,000
- 17. SECONDS
- 19. SECONDS
- 21. Storytelling matters more than ever
- 23. So how do you tell great stories?
- 24. Take a customer-centric view of the world
- 26. Healthier
- 27. Richer
- 28. More Time
- 29. More Productive
- 30. Save Money
- 33. People need to be the stars in your stories
- 40. “Capturing life’s most exciting moments, and sharing them with others.” – Suzanne Watson
- 48. Be creative.
- 52. 21,000,000+
- 53. Look for windows of opportunity
- 58. Wrong.
- 61. ORIGIN STORIES
- 64. YOUR CHALLENGES
- 65. WHAT YOU THINK
- 71. The time is NOW for storytelling!
- 74. Stories Deliver Stories are inspiring
- 78. Questions?
Hinweis der Redaktion
- If you can’t make people pause, let alone stop, your brand and product is DOA.
- Customers don’t care about your product or technology. They only care about what’s in it for them?
- Consumers are selfish, self-absorbed and looking for instant gratification
- The company was founded by Nick Woodman in 2002 after a surf trip to Australia where he was hoping to capture high-quality photos of his surfing. Woodman initially raised a portion of the money for his company by selling bead and shell belts for under US $20 out of his VW van.
- There’s a belief that we’re thinking that machines that feel…..
- …but we’re really feeling machines that think.
- We tell stories all the time. A study suggests that 60% of our conversations are stories. Show of hands – we thinks they’re good at telling stories or jokes. Who makes up bedtime stories for their kids? Who tell stories to people at work about their weekend adventures?
- We tell stories all the time. A study suggests that 60% of our conversations are stories. Show of hands – we thinks they’re good at telling stories or jokes. Who makes up bedtime stories for their kids? Who tell stories to people at work about their weekend adventures?
- Steven Ells attended the Culinary Institute of America. After graduating, he worked as a sous chef at Stars Restaurant before leaving to launch Chipotle in 1993. Then 28, Ells created Chipotle to help him fund a fine-dining restaurant he had dreamed of. The restaurant quickly gained traction with it’s fast yet quality food service and began to gain a cult following. https://www.fundable.com/learn/startup-stories/chipotle
- The city of Detroit hires Aaron Foley as its first chief storyteller.
- People remember stories, they don’t remember facts or numbers.
- I believe stories deliver a competitive edge. As important, I think stories can deliver a sustainable competitive edge. Why? Because good stories are challenge to create. They require creativity, agility and commitment. It’s not like creating a Twitter account, and then firing off some tweets.
- Rob Archambeaut – talking about why he should sell someone’s house Flybits talking about its contextual, personalized and relevant mobile technology vs. telling stories.