This presentation delivers insight into how to create a marketing strategy - everything from goals, the competitive landscape and buyer personas to the buyer's journey and measurement. It also includes interactive exercises.
29. VALUE PROPOSITIONS
For ____________ (target customer)
Who ______ (statement of the need or
opportunity)
our our (product/service name)
is ____________ (product category)
that (statement of benefit) ____________ .
30. For start-ups and small businesses looking
to drive awareness, leads and sales, Mark
Evans Consulting accelerates their growth
with marketing powered by storytelling.
31. For start-ups and small
businesses looking to drive
more awareness, leads and
sales, ME Consulting accelerates
their growth with marketing
powered by storytelling.
Goals
Target Audiences
Benefits
Product
43. “The essence of strategy is
choosing what not to do. ”
- Michael E. Porter
44. 1. Direct mail
2. Webinars
3. Infographics
4. Blogs
5. eBooks
6. Social media
7. White papers
8. Case studies
9. Websites
10.Conferences
11.Podcasts
12.Videos
13.Newsletters
14.Media outreach
LIST
45. 1. Websites
2. Videos
3. Infographics
4. Newsletters
5. Case studies
6. Social media
7. Blogs
8. eBooks
9. Podcasts
10.Media outreach
11.White papers
12.Conferences
13.Webinars
14.Direct mail
RANK
No marketing strategy is a road to nowhere.
It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right.
It puts the cart before the horse.
No marketing strategy is a road to nowhere.
It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right.
It puts the cart before the horse.
No marketing strategy is a road to nowhere.
It wastes time, money and resources because there’s no guarantee what you’re doing is relevant or right.
It puts the cart before the horse.
What you’re going to do
Who’s going to do it
When it’s going to happen
How much will it cost
Goals?
Why do you want to do marketing? What are your motivations? Lack of brand awareness, more leads/sales, competition is getting media coverage, vanity, raising money