A look at some of the leading online tools that digital marketers can use to drive their activities and programs.

1. 117
of
the
Best
Digital
Marke3ng
Tools
By
Mark
Evans,
ME
Consul3ng

2. About
Mark
Evans
M a r k
E v a n s
i s
t h e
p r i n c i p a l
w i t h
ME
Consul7ng,
which
works
with
startups
and
entrepreneurs
looking
to
jump-­‐start
their
marke7ng
efforts.
Mark’s
strength
is
delivering
“founda7onal”
services:
core
messaging
and
brand
posi7oning,
marke7ng
strategies
and
content
marke7ng/crea7on.
Mark
writes
a
popular
blog
and
a
weekly
newsleGer,
This
Week
in
Canadian
Startups.
He’s
also
a
co-­‐founder
of
mesh,
Canada’s
leading
digital
conference.

3. The
Tools
The
117
marke7ng
tools
–
many
of
them
I’ve
used
–
should
give
you
a
taste
of
what’s
out
there
so
you
can
do
digital
marke7ng
differently
or
beGer.
The
guide
is
divided
into
different
sec7ons,
although
some
tools
fall
into
several
categories.

4. Index
5.
Marke7ng
Automa7on
90.
Polls
&
Surveys
11.
Email
marke7ng
94.
Website
Building
20.
SEO
100.
Website
Op7miza7on
30.
Social
media
110.
Web
Analy7cs
46.
TwiGer
116.
Design
57.
Facebook
122.
Videos
62.
Pinterest
70.
Social
Influence
126
Infographics
75.
Presenta7ons
131.
Media/Blogger
Rela7ons
80.
Customer
Service
137.
Other
stuff

5. Marke3ng
Automa3on

6. HubSpot
An
inbound
marke7ng
plaborm
that
powers
SEO,
lead
genera7on,
email,
lead
management
and
social
media.

7. Marketo
Marketo
provides
a
complete
marke7ng
automa7on
socware
solu7on
that
is
powerful
and
easy
to
use
for
fast-­‐growing
small
companies
and
global
enterprises.

8. InfusionsoE
Infusionsoc
is
an
all-­‐in-­‐one
sales
and
marke7ng
socware
for
small
businesses.
It
offers
CRM,
email
marke7ng,
marke7ng
automa7on
and
e-­‐commerce
for
businesses
with
less
than
25
employees.

9. Eloqua
Eloqua
helps
clients
accelerate
revenue
growth
via
marke7ng
automa7on
and
revenue
performance
management.
The
company
offers
business
insight
to
inform
marke7ng
and
sales
decisions
today
that
drive
revenue
growth.

10. Qualaroo

11. Email
Marke3ng

12. MailChimp
One
of
the
leading
email
newsleGer
services.
There
are
free
and
paid
versions,
and
it
comes
with
pre-­‐design
templates
to
get
you
going.

13. AWeber
AWeber's
email
marke7ng
tools
make
it
easy
to
build
an
email
list
and
stay
in
touch
with
prospects.

14. Campayn
An
easy
to
use
email
marke7ng
solu7on
to
design,
send
and
share
email
newsleGers,
manage
contacts,
track
results
and
grow
your
business.

15. Constant
Contact
Constant
Contact's
email
marke7ng,
social
media
marke7ng
and
event
marke7ng
tools
help
small
businesses
and
organiza7ons
find
new
customers,
drive
repeat
business,
and
generate
referrals.

16. Mad
Mimi
Mad
Mimi
specializes
in
email
marke7ng
socware
for
small
businesses
shops,
non-­‐profits,
and
more.

17. SendGrid
SendGrid
solves
the
challenge
of
email
delivery
by
delivering
emails
for
companies.
SendGrid
eliminates
the
complexity
of
sending
email,
saving
7me
and
money,
while
providing
reliable
delivery
to
the
inbox.

18. Userfox
Userfox
helps
companies
improve
user
reten7on
through
welcome,
inac7vity
and
custom
trigger
based
emails.

19. ContactMonkey
ContactMonkey
is
a
smart
email
tracking
tool
for
Outlook
and
Gmail
that
helps
sales
people
iden7fy
their
best
prospects
and
close
more
deals.

21. SEOMoz
SEOmoz
offers
SEO
socware,
provides
a
robust
link
intelligence
API,
and
hosts
the
web's
most
vibrant
SEO
community.

22. gShiE
gShic’s
SEO
socware
helps
SEO
agencies
and
in-­‐house
marke7ng
teams
more
efficiently
and
effec7vely
monitor
and
report
on
SEO
metrics
data.

23. HitTail
HitTail
helps
bloggers
and
webmasters
maximize
their
search
engine
op7miza7on
and
marke7ng
campaigns
to
extend
their
reach
and
develop
new
revenue
streams.

24. WooRank
Evalua7ng
Web
sites
based
on
50
criteria
in
an
automated
fashion,
WooRank
is
service
designed
to
let
website
publishers
and
marketers
evaluate
the
SEO-­‐
friendliness
and
other
aspects
of
their
Web
sites
on
the
fly.

25. NinjaName
NameNinja
is
a
domain
brainstorming
tool
that
can
help
discover
domain
names
based
on
what
people
are
actually
searching
for.

26. SpyFu
Spyfu
let
you
search
for
any
domain
and
see
every
place
they've
shown
up
on
Google:
every
keyword
they've
bought
on
Adwords,
every
organic
rank,
and
every
ad
varia7on
in
the
past
six
years.

27. MixRank
MixRank
is
a
spy
tool
for
contextual
and
display
ads
that
lets
you
see
exactly
where
your
compe7tors
are
buying
traffic
and
which
ad
copy
is
performing
best
for
them
across
over
93,000
Google
display
network
publishers.

28. Panabee
For
domain
names,
Panabee
focus
on
brainstorming.
It
acts
as
a
brainstorming
partner.
It
automates
tedious
tasks,
finds
terms,
transla7ng
words
and
searches
for
app
name
availability.

29. Trada
If
need
a
sophis7cated
paid
search
service
without
the
cost
and
complica7on
of
an
in-­‐
house
team,
Trada
gives
you
access
to
a
community
of
paid
search
experts
who
do
the
daily
work
of
campaign
setup,
build
out,
research
and
op7miza7on.

31. Sysomos
One
of
the
leading
social
media
monitoring
and
analy7cs
tools.
It
offers
two
products:
Sysomos
(monitoring/analy7cs)
and
MAP
(monitoring)

32. HootSuite
With
HootSuite,
you
can
manage
mul7ple
TwiGer
and
social
media
profiles
(e.g.
Foursquare,
Facebook),
add
mul7ple
editors,
pre-­‐schedule
tweets,
and
measure
your
success.
HootSuite
lets
you
manage
your
en7re
TwiGer
and
social
media
experience
from
one
easy-­‐to-­‐use
interface.

33. Radian6
Now
part
of
Salesforce.com,
Radian6
offers
social
media
monitoring,
engaging
and
sharing
tools.

34. socialmen3on
Social
Men7on
is
a
real-­‐7me
social
media
search
and
analysis
plaborm
that
aggregates
user
generated
content
from
across
the
universe
into
a
single
stream
of
informa7on.

35. MarketMeSuite
MarketMeSuite
is
a
social
media
management
dashboard
for
small-­‐
and
mid-­‐
sized
businesses
that
lets
businesses
manage
and
monitor
their
social
media
presence,
find
targeted
leads
and
build
engagement
with
new
and
exis7ng
customers.

36. SourceMetrics
Source
Metrics
is
a
social
marke7ng
op7miza7on
and
analy7cs
plaborm.
We
help
customers
generate
more
leads,
make
more
sales
and
increase
the
ROI
of
their
social
marke7ng
campaigns.

37. Argyle
Social
Argyle
Socware
is
an
online
social
media
marke7ng
solu7on
that
lets
marketers
more
effec7vely
manage
and
measure
marke7ng
campaigns
on
social
networks
such
as
Facebook,
TwiGer
and
LinkedIn.

38. Crowdbooster
Crowdbooster
helps
businesses
measure
and
op7mize
their
social
media
marke7ng
on
Facebook
and
TwiGer.

39. SocialOomph
SocialOomph.com
is
a
service
that
provides
free
and
paid
produc7vity
enhancement
services
for
social
media
users.

40. Engagio
A
Gmail-­‐like
produc7vity
tool
that
manages
all
of
your
digital
conversa7ons
–
TwiGer,
Facebook,
Google+,
Tumblr,
Foursquare,
LinkedIn,
Disqus
and
Hacker
News.

41. Wildfire
Wildfire's
Social
Marke7ng
Suite
combines
best-­‐of-­‐breed
social
promo7on
and
adver7sing
socware,
robust
mobile
and
desktop
page
management,
messaging
and
sophis7cated
real-­‐7me
analy7cs
in
a
complete
plaborm.

42. Gremlm
Gremln.com
is
a
social
media
marke7ng
toolkit
that
helps
to
maximize
your
social
media
impact
and
measures
results,
lepng
you
see
what’s
working,
what
isn’t,
and
how
your
customers
are
interac7ng
with
your
brand.

43. StruVa
StruGa’s
connects
brands
with
their
target
consumers
through
powerful
social
promo7ons.
Its
do-­‐it-­‐yourself
tools
allow
agencies,
brands
and
developers
to
easily
create
and
manage
interac7ve
contests
and
sweepstakes.
Read
more:
hGp://www.crunchbase.com/company/struGa-­‐2#ixzz2Ky95SlEL
Follow
us:
@crunchbase
on
TwiGer
|
crunchbase
on
Facebook

44. Elevate
Elevate
is
a
user-­‐friendly
and
automated
plaborm
that
lets
brands
and
agencies
engage
and
build
rela7onships
with
internal
and
external
brand
advocates.

45. Influi3ve
Influi7ve
helps
companies
mobilize
their
customer
advocates
to
provide
more
referral
leads,
reference
calls
and
social
media
advocacy.

47. ManageFliVer
ManageFliGer
helps
businesses
monitor
and
maintain
their
TwiGer
accounts.
ManageFliGer
lets
you
professionally
building
your
followers,
op7mizes
when
you
tweet,
engages
with
your
audience,
and
provides
numerous
sta7s7cs.

48. Social
Bro
SocialBro
lets
you
gain
an
in-­‐depth
understanding
of
your
TwiGer
community
by
allowing
you
to
search
for
specific
criteria
within
it.

49. Tweepi
Tweepi
lets
you
manage
your
TwiGer
account,
flush
unfollowers,
reciprocate,
clean
inac7ves,
force
people
to
unfollow
you
and
follow
new
people.

50. Commun.it
Commun.it
is
a
community
management
tool
for
TwiGer
that
makes
a
difference
by
improving
how
you
build
rela7onships
and
discover
leads
on
TwiGer.

51. TwiVerCounter
TwiGer
Counter
provides
sta7s7cs
of
TwiGer
usage
and
tracks
more
than
80
million
users.
It
offers
Pro
TwiGer
Stats
for
m
ore
powerful
sta7s7cs
and
sells
featured
spots
on
its
website
to
people
who
want
to
gain
more
followers.

52. Followerwonk
Followerwonk
helps
you
explore
and
grow
your
social
graph.

53. ReFollow
Refollow
lets
users
to
follow
and
unfollow
other
TwiGer
accounts
with
ease.

54. Twylah
Twylah
helps
you
capture,
shape
and
share
your
brand
messages
in
the
quickest,
easiest
and
most
effec7ve
way
possible.

55. TweetReach
Need
to
measure
the
reach
of
your
brand,
marke7ng
campaign
or
event
on
TwiGer?
Agencies,
marketers,
event
producers,
and
publicists
use
TweetReach
to
measure
the
impact
of
their
TwiGer
campaigns.

56. TweetGrader
TwiVer
Grader
is
a
free
tool
that
allows
you
to
check
the
power
of
your
TwiVer
profile
compared
to
millions
of
other
users
that
have
been
graded.

58. Booshaka
Booshaka
gives
you
insight
into
the
who,
what,
when,
where
and
how
of
your
community
engagement.
It
helps
to
understand
your
engaged
fans
and
followers
so
you
can
develop
the
best
social
marke7ng
strategy.

59. LikeAlzyer
LikeAlyer
is
an
analysis
tool
that
provides
recommenda7ons
and
feedback
on
how
a
company
is
doing
on
Facebook
based
on
presence,
dialogue,
ac7on
and
informa7on.

60. PageLever
PageLever
designs
and
creates
data-­‐driven
tools
that
help
brands
and
marke7ng
agencies
op7mize
their
presence
on
Facebook
for
the
news
feed.

61. PageModo
Pagemodo
is
a
tool
for
crea7ng
Facebook
Fan
Pages.
It
let
you
make
a
custom
Fan
Page
design
and
market
your
small
business
on
Facebook.

63. Pinterest
Pinterest
is
a
virtual
pinboard
that
lets
you
organize
and
share
all
the
beau7ful
things
you
find
on
the
web.

64. Pinaly3cs
Pinaly7cs
is
a
social
media
tool
to
help
you
find,
track
and
evaluate
content
and
interac7ons
on
Pinterest
and
the
wider
social
web.

65. Repinly
Repinly
gives
users
insight
into
the
most
popular
content
on
Pinterest,
including
boards
and
individual
pins

66. Pinfluencer
Pinfluencer
is
an
advanced
Pinterest
analy7cs
service
that
makes
it
easy
to
iden7fy
and
connect
with
influen7al
brand
advocates
and
get
ac7onable
insights.

67. Reachli
Reachli
is
an
analy7cs
tool
that
offers
the
ability
of
measuring
the
click-­‐throughs,
likes
and
repins
for
campaigns.

68. Pinpuff
Pinpuff
lets
you
measure
how
popular
you
are
on
Pinterest,
as
well
as
the
value
of
each
of
your
pins

69. PinReach
PinReach
helps
to
measure
your
Pinterest
influence,
as
well
as
analy7cs
that
lets
you
see
your
total
pins,
repins,
likes
and
followers.

70. Social
Influence

71. Klout
Klout
provides
social
media
analy7cs
to
measure
a
user's
influence
across
their
social
network.
The
analysis
is
done
on
data
taken
from
sites
such
as
TwiGer
and
Facebook,
and
measures
the
size
of
a
person's
network,
the
content
created,
and
how
other
people
interact
with
that
content.

72. Appinions
Appinions
is
an
opinion-­‐based
influence
marke7ng
plaborm
that
lets
agencies
and
brands
iden7fy,
analyze,
engage,
monitor
and
measure
relevant
influencers.

73. Kred
Kred
measures
influence
and
outreach
in
your
online
communi7es
in
real
7me.

74. PeerIndex
PeerIndex
offers
social
media
based
on
footprints
from
the
major
social
media
services.
It
helps
social
media
contributors
assess
and
score
their
influence
and
benefit
from
the
social
capital
they’ve
built.

75. Presenta3ons

76. Sliderocket
SlideRocket
offers
presenta7on
socware
that
allows
you
to
easily
create
and
deliver
presenta7ons
with
quan7fiable
results.

77. Slideshare
SlideShare
is
the
world’s
largest
community
for
sharing
presenta7ons
and
documents.

78. Prezi
Prezi
is
a
web-­‐based
presenta7on
applica7on
and
storytelling
tool
that
uses
a
single
canvas
instead
of
tradi7onal
slides.

79. Speaker
Deck
Speaker
Deck
lets
you
share
presenta7ons
online.
Simply
upload
your
slides
as
a
PDF,
and
we’ll
turn
them
into
a
beau7ful
online
experience.
View
them
on
SpeakerDeck.com,
or
share
them
on
any
Website
with
an
embed
code.

81. Olark
Olark
is
a
live
chat
applica7on
you
can
place
on
your
website
to
help
you
sell
more
and
provide
great
customer
service,
too.
A
simple
1,2,
3
process
can
quickly
have
up
you
and
chapng
live
with
your
site’s
visitors.

82. Groove
GrooveHQ
makes
customer
service
support
socware
products
for
growing
businesses.
You
can
try
its
livechat
or
helpdesk
support
applica7ons
free.

83. Get
Sa3sfac3on
Get
Sa7sfac7on
is
the
leading
customer
engagement
plaborm
that
helps
companies
build
beGer
rela7onships
with
their
customers
and
prospects

84. ZenDesk
Zendesk
is
web
based
customer
service
socware
used
by
over
20,000
companies
world-­‐wide.
It
features
an
elegant
support
7cket
system.

85. desk
Desk
builds
tools
that
help
small
businesses
deliver
amazing
customer
service.
Desk's
products
emphasize
social
networking,
flexible
pricing,
powerful
agent
tools,
and
web-­‐
based
self-­‐service.

86. Taurus.io
Taurus.io
lets
you
set
up
product
tour
for
your
web
applica7on
in
15
minutes

87. WalkMe
WalkMe
lets
Website
owners
and
app
developers
easily
overlay
mul7ple
interac7ve
on-­‐screen
Walk-­‐Thrus,
that
help
users
to
quickly
and
simply
complete
even
the
most
complex
tasks.

88. GoInstant
GoInstant’s
co-­‐browsing
technology
lets
mul7ple
people
browse
the
web
together
on
desktop
and
mobile,
so
that
you
can
solve
customer
problems
on
any
device.

89. Join.me
Join.me
combines
instant
screen
sharing
and
powerful
mee7ng
tools
in
an
app
that
anyone
can
use
to
present,
train,
demo
or
concept.

90. Polls
&
Surveys

91. Wufoo
Wufoo's
form
builder
helps
you
create
online
web
forms.
Use
its
Web
form
creator
to
power
your
contact
forms,
online
surveys,
and
event
registra7ons.

92. Polldaddy
PollDaddy
provides
polling
and
survey
widgets
for
blogs,
websites
and
social
networking
sites.
Users
can
create
simple
polls
and
surveys,
and
Polldaddy
will
generate
the
widget
code
for
them
to
post
the
poll
or
survey
on
their
site.

93. Toluna
Toluna
is
the
easiest
way
to
ask
and
answer
ques7ons
and
get
rewarded
for
sharing
your
opinions.

94. Website
Building

95. Wix
Wix
is
a
free
HTML5
publishing
plaborm
that
helps
you
design
and
create
beau7ful
websites
with
just
a
few
clicks.

96. SquareSpace
Squarespace
is
an
online
content
management
system
that
features
a
website
builder,
blogging
plaborm
and
hos7ng
service.

97. Readyportal
ReadyPortal
is
a
high
performance
CMS
engine
focused
on
making
the
implementa7on
and
content
publica7on
easy.

98. ThemeForest
ThemeForest
is
a
community
of
developers
that
sells
templates
that
you
can
use
to
build
a
web
site

99. WordPress
WordPress
is
a
free,
Web-­‐based
socware
program
that
anyone
can
use
to
build
and
maintain
a
website
or
blog.

100. Website
Op3miza3on

101. Lander
Lander
is
a
powerful
online
tool
to
create
landing
pages.
You
can
build
pages
for
PPC,
Social
Media
or
Email
Marke7ng
Campaigns,
A/B
test
them,
and
more

102. Unbounce
Unbounce
lets
marketers
build,
publish
and
test
landing
pages
without
IT
or
socware.
A/B
tes7ng
and
lead
gen
make
it
a
powerful
marke7ng
tool.

103. KickoffLabs
KickoffLabs
lets
you
create
landing
pages,
online
forms
and
do
email
marke7ng.

104. PageDo
PageDo
is
an
online
service
for
building
and
tes7ng
highly
effec7ve
landing
pages
for
marke7ng,
adver7sing
and
social
media
campaigns.

105. Fold
Tester
Folder
Tester
can
answer
the
ques7ons
about
where
your
site's
content
will
show
up
on
different
Web
browsers.
Based
on
data
gathered
from
millions
of
Internet
users,
Folder
Tester
will
help
you
lay
out
content.

106. Op3mizely
Op7mizely
offers
a
range
of
website
analy7cs
services
for
A/B
and
mul7variate
tes7ng
purposes.

107. Wingify
Wingify
combines
analy7cs,
segmenta7on,
tes7ng
and
targe7ng
in
a
common
plaborm.
Built
for
businesses
that
really
care
about
op7miza7on.

108. CrazyEgg
Crazy
Egg
is
great
at
tracking
clicks
on
ads
like
AdSense.
You
can
track
where
on
the
ad
people
click,
and
test
ads
in
different
posi7ons
and
of
different
designs

109. MixPanel
Mixpanel
is
an
advanced
analy7cs
service
that
helps
improve
web
and
mobile
applica7ons
by
tracking
how
users
interact
and
engage
with
them.

110. Web
Analy3cs

111. Google
Analy3cs
Aimed
at
marketers,
Google
Analy7cs
generates
detailed
sta7s7cs
a
Website’s
traffic
and
traffic
sources
and
measures
conversions
and
sales.

112. Woopra
Woopra
is
a
leading
real-­‐7me
web
analy7cs
and
targeted
customer
engagement
service.

113. ChartBeat
Chartbeat
is
real-­‐7me
data
for
front-­‐line
doers.
It
gives
you
real-­‐7me
informa7on
about
your
site
in
an
instantly
geGable
way.

114. Mint
Mint
is
an
extensible,
self-­‐hosted
web
site
analy7cs
program.
Its
interface
is
an
exercise
in
simplicity.
Visits,
referrers,
popular
pages
and
searches
can
all
be
taken
in
at
a
glance
on
Mint's
flexible
dashboard.

115. Clicky
Clicky
is
a
real
7me
web
analy7cs
service
that
lets
you
see
your
stats
about
the
traffic
to
your
Web
site.

116. Design

117. 99designs
99designs
is
the
world's
leading
design
contest
marketplace,
powered
by
a
massive
community
of
designers
and
business
owners.

118. CrowdSpring
crowdSPRING
is
a
leading
marketplace
for
custom
logo
design,
web
design,
graphic
design,
industrial
design
and
wri7ng
services

119. Folyo
Folyo
helps
startups
find
great
designers
by
connec7ng
them
with
a
curated
list
of
talented
freelancers
–
folyo.me

120. DesignCrowd
DesignCrowd
is
an
online
marketplace
providing
logo,
website,
print
and
graphic
design
services
by
providing
access
to
freelance
graphic
designers
and
design
studios
around
the
world.

121. Verify
Verify
(verifyapp.com)
lets
you
test
screenshots
of
your
design
work
to
gain
valuable
insights
on
your
users'
expecta7ons
and
reac7ons
to
your
apps
and
websites
before
wri7ng
a
single
line
of
code.

122. Videos

123. VideoHive

124. Wooshii
Wooshii
is
a
plaborm
that
connects
the
creators
of
rich
media,
(e.g.
video,
anima7on),
with
buyers
looking
for
low
cost,
effec7ve
and
increasingly
relevant
forms
of
marke7ng.

125. PowToon
PowToon
is
user
friendly
and
intui7ve
presenta7on
socware
that
lets
someone
with
no
technical
or
design
skills
create
engaging
professional
“look
and
feel”
animated
presenta7ons.

126. Infographics

127. Visual.ly
Like
infographics
and
data
visualiza7on?
Visual.ly
is
the
world's
largest
community
of
infographics
and
data
visualiza7on.

128. Piktochart
Piktochart
is
a
one-­‐stop
shop
for
building,
designing
and
customizing
visually
aGrac7ve
infographics

129. Easel.ly
One
of
the
easiest
tools
on
the
Web
to
create
infographics,
using
a
“drag-­‐and-­‐drop”
approach
that
leverage
a
number
of
variety
of
themes.

130. Infogr.am
Infogr.am
is
an
informa7on
graphic
designing
tool
that
offers
chart
building
capabili7es.
New
users
can
explore
a
list
of
unique
informa7onal
graphics
from
the
infogr.am
homepage.

131. Media/Blogger
Rela3ons

132. LaunchRock
LaunchRock
is
a
free
web-­‐based
service
that
helps
you
set
up
a
social
"launching
soon"
pages
in
minutes,
share
your
page
and
start
gathering
emails

133. Pressit
PressiG,
a
user-­‐friendly
social
media
news
release
service
that
lets
you
quickly
create,
publish
and
share
your
news
online.

134. PitchEngine
PitchEngine
is
the
premier
content
crea7on
tool
for
publishing
beau7ful
marke7ng
messages
to
the
web
and
mobile

135. PR.com
PR.com
lets
companies
promote
literally
everything
about
their
business
in
a
one
stop
shop
business
marketplace.

136. GroupHigh
GroupHigh
provides
socware
that
helps
public
rela7ons,
SEO,
and
social
media
professionals
reach
out
to
bloggers.

138. Marke3ng
Grader
Marke7ng
Grader
(formerly
Website
Grader)
is
a
free
tool
that
measures
and
analyzes
all
of
your
marke7ng
efforts
and
gives
ac7onable
advice
on
how
to
improve.

139. LeanCanvas
Capture
your
business
model
in
a
portable
1-­‐page
diagram.
The
Lean.
Canvas
is
the
perfect
format
for
brainstorming
possible
business
models.

140. Personapp
A
tool
to
create
lightweight,
informal
personas
for
new
projects
that
engages
clients
by
visualizing
their
audiences
-­‐
-­‐
hGp://personapp.spookstudio.com/