A few slides that capture the best bits of Figaro Digital's social media seminar. Some useful stats and points of view.

1. Best bits of Figaro Digital
social media seminar
Stuff worth sharing
http://chrisbuckleyuk.posterous.com/
for thoughts
and the words to go with the slides

2. Tony Effik, Chair IAB
People are still people

3. Tony Effik, Chair, IAB
People are still people
A third of advertisers planning to allocate between 6 and 20%
of their digital marketing budgets on social media in 2010,
compared with just 14% in 2009.
Only 7% of respondents yet haven’t embraced social
media in any way, with 22% having made it a core part of
their communications strategy, 20% feeding it into most
campaigns, 23.5% using social media in ad hoc projects and
27% having tested it with a view to using again.
Three quarters (74%) of respondents believed that proving
ROI was the biggest challenge for the social media
industry, whilst 64% saw measurement as the most
significant hurdle, and over half (57%) stating
that more education of how best to use it is required.

4. Tony Effik, Chair, IAB
People are still people
“Every generation imagines itself to be more intelligent than
the one that went before it, and wiser than the one that
comes after it.”
George Orwell

5. Tony Effik, Chair, IAB
People are still people
Technology changes but people stay the same

6. Tony Effik, Chair, IAB
People are still people
150 is unit size
150 is size of English villages as 150 is size of pre-industrial society
of professional
estimated in Domesday Book clan groups
armies of Rome

7. Tony Effik, Chair, IAB
People are still people
YOU Decreasing levels
of intamcy
5
15
50
150
The places where we meet our friends have changed. But
contrary to social media convention, the human condition
remains the same. The number of people we can really be
friends with hasnʼt changed. This limit is 150 – also known
as Dunbarʼs number.

8. Tony Effik, Chair, IAB
People are still people
Technology creates global networks

9. Nick Jones, Director,
interactive services, COI
How COI see social media
Defining social media
•! ‘Online technologies and practices that are used to share opinions
and information, promote discussion and build relationships.’
•! “It's a fusion of sociology and technology, transforming monologues
(one to many) into dialogues (many to many) and is the
democratization of information, transforming people from content
readers into publishers.”
Source: Wikipedia
•! Does it allow you to create, connect and share more easily?

10. Nick Jones, Director,
interactive services, COI
How COI see social media
The flip-side: digital engagement
Engagement
!! dialogue: moving from broadcast to conversation;
!! not only listening but responding;
!! two way collaboration sharing information, data, opinion, discussion;
!! building and sustaining rational and emotional relationships
!! moving audience from awareness to action.
Digital
!! the leverage of digital media technologies
!! the use of interactive techniques to improve service delivery and information
provision.

11. Continue the conversation
Chris Buckley
e: chris.buckley@headstreampr.com
b: chrisbuckleyUK.posterous.com
t: @buckers
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