Not every organisation will have the resources or thought leadership to embark on the full fledged process of digital transformation. So how can you help guide your organisation to make necessary digital changes in sync with the changes to the world around us? In this session Brani shares some insights she gained while supporting a few UK non-profits and her tips on where to start to ensure that you get the technology and buy-in you need.

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Digital change - where do you start?
7 March 2018
Brani Milosevic @ bubana

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Hello, I’m Brani
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● Over 15 years in the non-profit sector
● Since freelance, focused on supporting organisations get
the most out of Digital & #digitaltransformation
● Digital maturity framework

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Why digital maturity?
Digital maturity framework helps organisations:
● Establish a baseline which can be monitored over time
● Prioritise what needs to be done to go up a level
It can be used by organisations who are trying to figure out
where to start with the process of digital transformation as
well as by those who are already in the process.
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Digital maturity competencies
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Digital maturity levels
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Sector is on Level 2 out of 5
Digital maturity by organisation size (111 digi leads)
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* Based on 112 responses

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What’s holding NGOs back?
● Data/segmentation
○ old databases
○ old approach to data
○ old processes
○ old evaluation
○ old culture
● Training
○ skills-based
○ focused on the delivery of digital products
● Recruitment/Staffing
○ lack of understanding of what digital skills are
needed instead or in addition to traditional job skills
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What’s helpful for the future
● Attitude - generally positive but doesn’t lead to change
● Digital budget - focussed on digital tech
● Website tech - looking to move to new/updated platforms
plus more focus on UX
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● Organisations with focus on service delivery
● Organisations with focus on fundraising/campaigning
Differences within sector
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Common challenges: Planning
● Focus on tech, not enough thinking about audiences, and
related to that, the ‘Why’ of an organisation
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WHAT
HOW
WHY
Simon Sinek golden circle
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

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Common challenges: Skills & Training
● Underinvestment in training and recruitment:
○ Allocation of resources
○ Lack of understanding what digital skills are needed in
non-digital roles (“Are we all meant to tweet?”)
○ Lack of support for managers in recruiting and managing
digital competencies in staff
○ Lack of understanding what training/support is needed to
enable digital culture in an organisation
○ Lack of support for managers to develop jobs for the
digital age
○ Lack of support for management of staff w digital
tasks/skills
○ Lack of support for staff to develop leadership skills
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Common challenges: Technology
● Organisations (rightly) prioritise transformation in
service delivery
● But often sideline comms/marketing/fundraising who
need a quicker solution
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Towards full supporter view: eCRM
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Data sharing
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Thank you!
More on digital maturity & self-assessment on
digitalleadership.ltd/digital-maturity-test
For support or more info, get in touch!
bubana@gmail.com
@bubana
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