A presentation summarizing the influence of Japanese, Chinese, and South Korean tourists on overall tourism in the U.S. as well as San Francisco. Created by btrax. http://btrax.com / http://blog.btrax.com

1. U.S. Travel: Japanese, Chinese,
and South Korean Tourists in the
U.S.
btrax, Inc.
powering global brands
August 2014

2. AGENDA
1. Tourism in the U.S.
2. Japanese Tourists in the U.S.
3. Chinese Tourists in the U.S.
4. South Korean Tourists in the U.S.
5. Tourists in San Francisco
6. Total Travel Expenditure

3. Tourism in the U.S.

4. Tourism in the U.S.
● 69.8 million international arrivals in the US in 2013
● $2.1 trillion in economic output generated by domestic
and international visitors
● $621.4 billion in direct spending on leisure travel by
domestic and international travelers in 2013
Source: http://www.ustravel.org/sites/default/files/page/2009/09/US_Travel_AnswerSheet_June_2014.pdf

5. Tourists in the U.S
Broken down by country

6. Japanese Tourists in the U.S.
● In 2013:
o 3.7 million international arrivals were from Japan
o That’s 5.3% of all 69.8 million international arrivals
in 2013
● Japanese tourists represent the 4th largest market for
US tourism behind Canada, Mexico, and the UK
● Japanese travelers paid $16.5 billion for U.S. goods
and services in 2012 —a 13% increase from 2011
● The U.S. is the most popular international destination
for Japanese travelers, just surpassing China in 2012.
http://travel.trade.gov/outreachpages/download_data_table/2013_Japan_Market_Profile.pdfhttp://www.ustra
vel.org/sites/default/files/page/2009/09/Japan-ES.pdf

7. Chinese Tourists in the U.S.
● Chinese tourists are forecasted to be the market with
the highest growth potential in the next 4 years, with
a growth of 138.6% thru 2018
● In 2011, 1.1 million Chinese travelers visited the U.S.—
a 36% increase from 2010.
● Chinese travelers spent $8.77 billion in the U.S. in
2012
● China surpassed Italy and Australia in 2011 to become
the 7th largest overseas inbound travel market to the
United States.
http://travel.trade.gov/outreachpages/download_data_table/2013_Visitation_Report.pdf
http://www.ustravel.org/sites/default/files/page/2009/09/China_ES_FINAL_2013.pdf

8. South Korean Tourists in the U.S.
● In 2012, 1.3 million South Korean travelers visited the
U.S., a 9% increase from 2011
● South Korea is the 9th largest overseas destination for
U.S. travel exports
● The U.S. accounts for 35% of South Korea’s long-haul
travel, and is the third most popular international
destination behind China and Japan.
● Travel expenditures in the U.S. increased to $4.15
billion in 2012—a 10% increase from 2011.
http://travel.trade.gov/outreachpages/download_data_table/2013_South_Korea_Market_Profile.pdf
http://www.ustravel.org/sites/default/files/page/2009/09/SKorea-ES.pdf

9. Tourists in San Francisco

10. Tourists in San Francisco
● San Francisco is the 5th most visited city in the U.S. by
overseas travelers, with a market share of 9.5% in 2013
and $3.044 million visitors total
● San Francisco hosted 16.9 million visitors in 2013*
● Visitor spending in local businesses reached $9.48
billion
● 134,231 visitors are spending $25.7 million daily in San
Francisco
*Including hotel guests, those staying with friends and relatives, those staying in accommodations outside the
city but whose primary destination was San Francisco, and regional visitors driving in for the day.
http://travel.trade.gov/outreachpages/download_data_table/2013_Overseas_Market_Profile.pdf

11. Tourists in San Francisco: Breakdown
● Japan:
o 3.9% (145,000) of all Japanese visitors in the U.S.
chose San Francisco in 2013
o 30.4% of all Japanese tourists coming to California
chose San Francisco as their destination
● China
o 46.1% of Chinese visitors are visiting California.
o Of that, 31.2% are visiting Los Angeles
o There’s a lot of potential to draw those visitors to
San Francisco
Data isn’t available for South Korea since the numbers don’t meet the minimum sample requirement
(http://travel.trade.gov/outreachpages/download_data_table/2013_South_Korea_Market_Profile.pdf)

12. Total Travel Expenditure

13. Total Travel Expenditure
● Japan ($16.5bn)
● China ($8.77bn)
● South Korea ($4.15bn)
→ $29.42 billion total spending in the U.S. from
Japanese, Chinese, and South Korean tourists
→ 22.62% of all overseas traveler spending
($130bn)
http://travel.trade.gov/outreachpages/download_data_table/2013_Overseas_Market_Profile.pdf

14. Contact Us!
btrax Japan
東京都港区六本木6-8-10
ステップ六本木
2Fwww.btrax.com/jp
tokyo@btrax.com
btrax, Inc.
665 Third St. Suite 505
San Francisco, CA
94107www.btrax.com
hello@btrax.com
powering global brands